Flurry the appside_publishing_june2012
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  • Pretty self-explanatory stuff – yet when we look at the current penetration by market we can see some huge opportunities in certain markets such as Japan and Indiaand Flurry tracks almost all of them across a 1000 servers and 38bn monthly sessionsAnd we’re also seeing huge growth in China (900% CAGR) where China now outpaces the US in terms of daily smartphone activationsAnd enormous potential in countries like Japan and India where smartphone penetration is very low – as you can see on the next slide with Japan at 10m and india at 3m.
  • And an explosion in the number of apps across the two main Operating Systems, Android and iOS with soon to be a million unique apps to choose fromCurrently around 800k de-duped apps And W8 and Amazon Marketplace catching up fastNo wonder discovery is on the minds and number one concern of every developer around the worldAnd I’ll be touching on this later in the presentation

Flurry the appside_publishing_june2012 Flurry the appside_publishing_june2012 Presentation Transcript

  • The Stats about Publishing Apps…. Simon Podd Commercial Director, Flurry EMEA simon.podd@flurry.com oodles more free stats at blog.flurry.com
  • APP ADVERTISING & MEASUREMENT PLATFORMFlurry AnalyticsBetter apps on iOS, Android, BB, WP, HTML5 App Developers: 70,000 Live Applications: 190,000 Devices per month: 530M Sessions per month: 36B Events per month: 350BAppCircle Ad NetworkAcquisition & Monetization: iOS, Android App Developers: 6,200 Devices per month: 200M Daily Completed Views 3M
  • How Big is the Smart Device Market? WW Smart Device Active Installed Base by Month (millions) 519 529 480 487 446 385 358 337 319 331 265 225 194 175 144 158 129 104 84 93 67 71 76Jun 10 10 Jul Aug 10ep 10 ct 10 ov 10 ec 10an 11 eb 11 ar 11 11 ay 11un 11 11 S O N D J F M Apr M J Jul Aug 11 ep 11 ct 11 ov 11 ec 11an 12 eb 12 ar 12 pr 12 S O N D J F M A Source: Flurry Analytics, iOS and Android, Flurry Estimates
  • Racing Past One Million Available Apps 600 GOOGLE PLAY iTUNES APP STORE 500 460 425 400 350 250 250 200 160 80 28 20 2March 2009 December 2009 August 2010 May 2011 July 2011 October 2011 April 2012 Sources: Google, Apple, Flurry Estimates; Numbers in thousands
  • What Kinds of Apps Do Consumers Use Most? Mobile App Consumption, Time Spent per Category Other News 8% 6% Entertainment 7% 49% Social Networking 30% Source: Flurry Analytics, Dec 2011
  • Where Are These Consumers Based? iOS & Android Users Running Apps, Last 30 Days (MM)109 35 17 16 10 10 10 8 8 5 5 4 4 4 4 3 3 3 3 3 Sources: Flurry Analytics, Nov 20 – Dec 20, 2011; CIA World Factbook; IMF; Miller-McCune
  • Which Country is Growing Fastest App Session Growth by Country, Jan – Oct 2011 (%)870% 527% 427% 398% 388% 369% 363% 351% 340% 328%China Argentina Israel India Saudi Arabia Brazil Belgium Thailand Russia Taiwan Source: Flurry Analytics; countries with at least 10 million sessions in January 2011
  • Are Apps Cannibalizing the Web? U.S. Mobile Apps vs. Web Consumption 94 81 MINUTES 70 66 74 MINUTES 7264 MINUTES MINUTES MINUTES MINUTESMINUTES 43 MINUTES Sources: comScore, Alexa, Flurry Analytics
  • When Do Consumers Use Most? Daypart Comparison, People 15+ Using Medium, U.S. 70%% of Audience Share TELEVISION INTERNET iOS & ANDROID APPS 60% 50% 40% 30% 20% 10% 0% 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am 2am 3am 4am Hour of Day Sources: TV & Internet dayparts from analysis by Michael Zimbalist (2/10); Nielsen National People Meter; comScore Media Metrix Mobile application daypart from analysis by Flurry (8/11); Flurry Analytics, n = 15.2M DAUs
  • What Does App Retention Look Like? iOS & Android App User Retention, Months Since Acquisition (%)100% 38% 29% 24% 20% 16% 14% 11% 9% 7% 6% 5% 4% 0 1 2 3 4 5 6 7 8 9 10 11 12 Source: Flurry Analytics & Estimates
  • 5% of Applications Fit Into Books Category There are over 600,000 Applications on the App Store, but only 25,000 in the Books Category Sources: App Store; Apple.com
  • Books Apps: Small But Growing Fast Growth in Usage of Applications Between May 2011 and May 2012 255% Sessions Average Active Users 178%163% 156% 141% 128% 105% 53% 49% 20%Books Entertainment Games News Social Sources: Flurry Analytics
  • Traditional Content or Stores/Libraries Type % Free Audio Books 12% Comics 12% iBooks NookStores/Libraries 36% Bible+ Traditional 40% Sources: App Store; Apple.com
  • Paid Apps drive users toward more traditional book experiences and Comics Split of Book Apps by Type May 2012 Paid For Apps Free Apps Audio Books Audio Books Traditional 4% TraditionalComics 12% 24% Comics 40% 12% 64% 8% Stores/Libraries 36% Stores/Libraries Sources: App Store (Top 50 in each category); Apple.com
  • Thank you! Simon.podd@flurry.comFor free, in-depth research, visit: blog.flurry.com