© 2012 Keno R. Mullings.    1http://TheMullingsGroup.com
Bootstrap Startup FrameworkYour business is an extension of that question you are called to answer.                       ...
Outline1.   What is a Purpose-Driven Business?2.   Bootstrap Startup Framework3.   Bootstrap Startup Model                ...
Making money is a consequence of doing good business and notthe reason.WHAT IS A PURPOSE-DRIVENBUSINESS?                  ...
Purpose-Driven BusinessMaking money is a consequence of doinggood business and not the reason.                 © 2012 Keno...
Purpose-Driven BusinessYour business is an extension of thatquestion you are called to answer.                  © 2012 Ken...
Purpose-Driven BusinessThat question you are called to answer isbirthed from your purpose.                  © 2012 Keno R....
Purpose-Driven BusinessBusinesses exist for two reasons only:1. To solve problems2. To provide a platform for individuals ...
Purpose-Driven BusinessTo the extent that you accomplish theseobjectives and tell enough of the “rightpeople” (your market...
Purpose-Driven BusinessA business is a framework for individualsto use their Ingredients as a tool to meetthe needs of the...
What Are Your Ingredients?                 Vision                  Roles            Core Values       Strengths/Gifts/Tale...
Who Are Your People?   Your Clients   Your Customer Segments   Your Market   Those in Need                 © 2012 Keno...
THE FRAMEWORK           © 2012 Keno R. Mullings.    13         http://TheMullingsGroup.com
The Framework   Start          Test                   Run             © 2012 Keno R. Mullings.          14           http:...
The Framework: Start1.   Know your Ingredients2.   Listen for your people’s problems/pain     points/needs3.   Which needs...
The Framework: StartComplete a Customer Needs Analysis tohelp you with…4.   List the solutions to these needs?5.   How doe...
The Framework: Customer Needs AnalysisMy People   Their Problems/Needs       My Solutions              Value Propositions ...
The Framework: Test    7.   Verify the business model                 © 2012 Keno R. Mullings.    18               http://...
The Framework: Run8.   Use your Ingredients to solve your     people’s problems physically and     emotionally; meet their...
A step-by-step process by which entrepreneurs can start theirpurpose-driven businesses with low cost and minimized risk by...
Bootstrap Startup Model              © 2012 Keno R. Mullings.    21            http://TheMullingsGroup.com
Bootstrap Startup ModelThe Bootstrap Startup Model marries theStrategic Life Plan System with theBusiness Model Canvas and...
Bootstrap Startup ModelThe Bootstrap Startup Model is designedto be easy to use for microbusinesses.                 © 201...
Bootstrap Startup ModelMicro Business     A small business that is privately owned      and operated, with five or fewer ...
Bootstrap Startup Model1.   Strategic Life Plan2.   Foundation3.   Start4.   Marketing5.   Sales6.   Execution7.   Resourc...
Bootstrap Startup Deliverables                                       3.       Customer Needs Analysis1.   Strategic Life P...
Get More, Do More…Purchase the complete Bootstrap StartupWorkbook from our private store @http://bootstrapbootcamps.com/bo...
Contact Info   Connect:    http://www.linkedin.com/in/kmullings   Follow:     http://twitter.com/KenoMullings   Consult...
© 2012 Keno R. Mullings.    29http://TheMullingsGroup.com
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Bootstrap Startup Framework

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Bootstrap Startup is a step-by-step process by which entrepreneurs can start their purpose-driven businesses with low cost and minimized risk by leveraging free and low cost technology and resources.

Learn more @ BootstrapBootcamps.com

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Transcript of "Bootstrap Startup Framework"

  1. 1. © 2012 Keno R. Mullings. 1http://TheMullingsGroup.com
  2. 2. Bootstrap Startup FrameworkYour business is an extension of that question you are called to answer. © 2012 Keno R. Mullings. 2 http://TheMullingsGroup.com
  3. 3. Outline1. What is a Purpose-Driven Business?2. Bootstrap Startup Framework3. Bootstrap Startup Model © 2012 Keno R. Mullings. 3 http://TheMullingsGroup.com
  4. 4. Making money is a consequence of doing good business and notthe reason.WHAT IS A PURPOSE-DRIVENBUSINESS? © 2012 Keno R. Mullings. 4 http://TheMullingsGroup.com
  5. 5. Purpose-Driven BusinessMaking money is a consequence of doinggood business and not the reason. © 2012 Keno R. Mullings. 5 http://TheMullingsGroup.com
  6. 6. Purpose-Driven BusinessYour business is an extension of thatquestion you are called to answer. © 2012 Keno R. Mullings. 6 http://TheMullingsGroup.com
  7. 7. Purpose-Driven BusinessThat question you are called to answer isbirthed from your purpose. © 2012 Keno R. Mullings. 7 http://TheMullingsGroup.com
  8. 8. Purpose-Driven BusinessBusinesses exist for two reasons only:1. To solve problems2. To provide a platform for individuals to live their purpose © 2012 Keno R. Mullings. 8 http://TheMullingsGroup.com
  9. 9. Purpose-Driven BusinessTo the extent that you accomplish theseobjectives and tell enough of the “rightpeople” (your market or those whoinfluence your market), you will make. © 2012 Keno R. Mullings. 9 http://TheMullingsGroup.com
  10. 10. Purpose-Driven BusinessA business is a framework for individualsto use their Ingredients as a tool to meetthe needs of their people. © 2012 Keno R. Mullings. 10 http://TheMullingsGroup.com
  11. 11. What Are Your Ingredients? Vision Roles Core Values Strengths/Gifts/Talents Purpose © 2012 Keno R. Mullings. 11 http://TheMullingsGroup.com
  12. 12. Who Are Your People? Your Clients Your Customer Segments Your Market Those in Need © 2012 Keno R. Mullings. 12 http://TheMullingsGroup.com
  13. 13. THE FRAMEWORK © 2012 Keno R. Mullings. 13 http://TheMullingsGroup.com
  14. 14. The Framework Start Test Run © 2012 Keno R. Mullings. 14 http://TheMullingsGroup.com
  15. 15. The Framework: Start1. Know your Ingredients2. Listen for your people’s problems/pain points/needs3. Which needs can your Ingredients be a solution to?4. List the solutions to these needs?5. How does it make your people feel?6. Create a business model © 2012 Keno R. Mullings. 15 http://TheMullingsGroup.com
  16. 16. The Framework: StartComplete a Customer Needs Analysis tohelp you with…4. List the solutions to these needs?5. How does it make your people feel? © 2012 Keno R. Mullings. 16 http://TheMullingsGroup.com
  17. 17. The Framework: Customer Needs AnalysisMy People Their Problems/Needs My Solutions Value Propositions Products/Services © 2012 Keno R. Mullings. 17 http://TheMullingsGroup.com
  18. 18. The Framework: Test 7. Verify the business model © 2012 Keno R. Mullings. 18 http://TheMullingsGroup.com
  19. 19. The Framework: Run8. Use your Ingredients to solve your people’s problems physically and emotionally; meet their needs9. Tell the right people about what you do and what you’ve done © 2012 Keno R. Mullings. 19 http://TheMullingsGroup.com
  20. 20. A step-by-step process by which entrepreneurs can start theirpurpose-driven businesses with low cost and minimized risk byleveraging free and low cost technology and resources.BOOTSTRAP STARTUPMODEL © 2012 Keno R. Mullings. 20 http://TheMullingsGroup.com
  21. 21. Bootstrap Startup Model © 2012 Keno R. Mullings. 21 http://TheMullingsGroup.com
  22. 22. Bootstrap Startup ModelThe Bootstrap Startup Model marries theStrategic Life Plan System with theBusiness Model Canvas and CustomerDevelopment. © 2012 Keno R. Mullings. 22 http://TheMullingsGroup.com
  23. 23. Bootstrap Startup ModelThe Bootstrap Startup Model is designedto be easy to use for microbusinesses. © 2012 Keno R. Mullings. 23 http://TheMullingsGroup.com
  24. 24. Bootstrap Startup ModelMicro Business  A small business that is privately owned and operated, with five or fewer employees © 2012 Keno R. Mullings. 24 http://TheMullingsGroup.com
  25. 25. Bootstrap Startup Model1. Strategic Life Plan2. Foundation3. Start4. Marketing5. Sales6. Execution7. Resources © 2012 Keno R. Mullings. 25 http://TheMullingsGroup.com
  26. 26. Bootstrap Startup Deliverables 3. Customer Needs Analysis1. Strategic Life Plan 4. Business Model Canvas 1. Assessment 5. Channel Development 6. Bootstrap Startup 2. Ingredients Financials2. Bootstrap Startup 7. Customer Surveys 8. Bootstrap Startup Workbook Marketing Plan 9. Bootstrap Startup Marketing Tasks 10. Repeatable Sales Process 11. Business Plan © 2012 Keno R. Mullings. 26 http://TheMullingsGroup.com
  27. 27. Get More, Do More…Purchase the complete Bootstrap StartupWorkbook from our private store @http://bootstrapbootcamps.com/bootstrap-startup-workbook/Now until July 21st get $5 off all orders © 2012 Keno R. Mullings. 27 http://TheMullingsGroup.com
  28. 28. Contact Info Connect: http://www.linkedin.com/in/kmullings Follow: http://twitter.com/KenoMullings Consult: http://TheMullingsGroup.com Learn: http://BootstrapBootcamps.com Discover: http://StrategicLifePlanSystem.com Call: (617) 299-6871 © 2012 Keno R. Mullings. 28 http://TheMullingsGroup.com
  29. 29. © 2012 Keno R. Mullings. 29http://TheMullingsGroup.com
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