Statistics about China Internet Users & Equipment in 2011. Stats cover demographics, education, income, applications and behavior of Chinese online population. Additional information about China Internet equipment (broadband, devices, locations).

1. CHINA INTERNET USERS & EQUIPMENT
Shanghai, China | January 2012
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2. TABLE OF CONTENT
CHINA INTERNET USERS
 Number
 Gender
 Age
 Education
 Income
 Applications
 Behavior
CHINA INTERNET EQUIPMENT
 Broadband
 Devices
 Locations
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3. CHINA INTERNET USERS
 Total China Internet Users: 513 million
 56% of China Internet users are male
 80% of China Internet users are between 10 and 40 years old
 Over 90% China Internet users earn less than 5,000 Yuan per
month
 Total China Home Broadband Users: 392 Million
 China Average Internet Access Speed: 1.8 Mbps (global: 5.6 Mbps)
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4. CHINA INTERNET USERS
Total China Internet Users (2011)
Million
600 551e
513
500 467 457
400 382 384
303 298
300 DCCI
210
182 CNNIC
200
100
0
2007 2008 2009 2010 2011
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5. CHINA INTERNET USERS
Total China Internet Users by Gender (2011)
55.9%
51.3%
48.7%
44.1%
Male
Female
Total Population 2011 Internet Users
Source: CNNIC, January 2012
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6. CHINA INTERNET USERS
Total China Internet Users by Age (2011)
Age in Years Old
29.8%
26.7% 25.7%
11.4%
4.1%
1.7% 2,4%
Below 10 10-19 20-29 30-39 40-49 50-59 60+
Source: CNNIC, January 2012
2012-01-31 2011 China Internet Users & Equipment - www.them.pro 6

7. CHINA INTERNET USERS
Total China Internet Users by Education Level (2011)
35.7%
33.3%
10.5% 11.9%
8.5%
Primary School
Junior High School High School Diploma Degree & Above
Senior
Source: CNNIC, January 2012
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8. CHINA INTERNET USERS
Total China Internet Users by Income (2011)
Monthly Income in RMB
17.5% 17.9%
13.5%
12.5% 11.9%
10.1%
7.9%
5.0%
3.8%
No Below 0,5K-1K 1K-1.5K 1.5K-2K 2K-3K 3K-5K 5K-8K 8K+
Income 0,5K
Source: CNNIC, January 2012
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9. CHINA INTERNET USERS
Total China Internet Users by Applications (2011)
Million
415 407
386
367
325 324 319
250 246 244
203 194
167 166
145
64
42 40
Source: CNNIC, January 2012
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10. CHINA INTERNET BEHAVIOR
China Internet Entry Point (2011 H1)
54%
49%
46%
32%
29% 29%
Browser Entering URL Online Search Personal Web Desktop
Bookmarks Bookmarks Engines Portal Shortcuts
via Browsers
Source: CNNIC, July 2011
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11. CHINA INTERNET BEHAVIOR
China Internet User Online Time Analysis (2011 H1)
Workdays Weekends & Holidays
58%
50% 52%
49% 47% 47%
46%
41%
40% 38% 39%
36%
31%
25% 24%
20%
16% 15%
Source: CNNIC, July 2011
2012-01-31 2011 China Internet Users & Equipment - www.them.pro 11

12. CHINA INTERNET BEHAVIOR
China Internet User Online Time Analysis (2011 H1)
In hours
Workdays Weekends & Holidays
20% 19%
18% 18%
16% 16%
12% 13%
11%
10% 10% 10%
8% 8%
7%
1%
0%
Below 0,5 0,5-1 1-2 2-4 4-6 6-8 8-10 Over 10 None
Source: CNNIC, July 2011
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13. CHINA INTERNET EQUIPMENT
China Devices for Internet Access (2011)
73%
69%
47%
1%
Desktop Mobile Phone Laptop Others
Source: CNNIC, January 2012
2012-01-31 2011 China Internet Users & Equipment - www.them.pro 13

14. CHINA INTERNET EQUIPMENT
China Locations for Internet Access (2011 H1)
91%
33%
27%
15%
Home Internet Café Office Public Places
Source: CNNIC, July 2011
2012-01-31 2011 China Internet Users & Equipment - www.them.pro 14

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