China Internet Users & Equipment 2011

CHINA INTERNET USERS & EQUIPMENT Shanghai, China | January 2012 www.them.pro

TABLE OF CONTENT CHINA INTERNET USERS  Number  Gender  Age  Education  Income  Applications  Behavior CHINA INTERNET EQUIPMENT  Broadband  Devices  Locations2012-01-31 2011 China Internet Users & Equipment - www.them.pro 2

CHINA INTERNET USERS Total China Internet Users: 513 million 56% of China Internet users are male 80% of China Internet users are between 10 and 40 years old Over 90% China Internet users earn less than 5,000 Yuan per month Total China Home Broadband Users: 392 Million China Average Internet Access Speed: 1.8 Mbps (global: 5.6 Mbps)2012-01-31 2011 China Internet Users & Equipment - www.them.pro 3

CHINA INTERNET USERS Total China Internet Users (2011) Million 600 551e 513 500 467 457 400 382 384 303 298 300 DCCI 210 182 CNNIC 200 100 0 2007 2008 2009 2010 20112012-01-31 2011 China Internet Users & Equipment - www.them.pro 4

CHINA INTERNET USERS Total China Internet Users by Gender (2011) 55.9% 51.3% 48.7% 44.1% Male Female Total Population 2011 Internet UsersSource: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 5

CHINA INTERNET USERS Total China Internet Users by Age (2011) Age in Years Old 29.8% 26.7% 25.7% 11.4% 4.1% 1.7% 2,4% Below 10 10-19 20-29 30-39 40-49 50-59 60+Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 6

CHINA INTERNET USERS Total China Internet Users by Education Level (2011) 35.7% 33.3% 10.5% 11.9% 8.5% Primary School Junior High School High School Diploma Degree & Above SeniorSource: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 7

CHINA INTERNET USERS Total China Internet Users by Income (2011) Monthly Income in RMB 17.5% 17.9% 13.5% 12.5% 11.9% 10.1% 7.9% 5.0% 3.8% No Below 0,5K-1K 1K-1.5K 1.5K-2K 2K-3K 3K-5K 5K-8K 8K+ Income 0,5KSource: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 8

CHINA INTERNET USERS Total China Internet Users by Applications (2011) Million 415 407 386 367 325 324 319 250 246 244 203 194 167 166 145 64 42 40Source: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 9

CHINA INTERNET BEHAVIOR China Internet Entry Point (2011 H1) 54% 49% 46% 32% 29% 29% Browser Entering URL Online Search Personal Web Desktop Bookmarks Bookmarks Engines Portal Shortcuts via BrowsersSource: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 10

CHINA INTERNET BEHAVIOR China Internet User Online Time Analysis (2011 H1) Workdays Weekends & Holidays 58% 50% 52% 49% 47% 47% 46% 41% 40% 38% 39% 36% 31% 25% 24% 20% 16% 15%Source: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 11

CHINA INTERNET BEHAVIOR China Internet User Online Time Analysis (2011 H1) In hours Workdays Weekends & Holidays 20% 19% 18% 18% 16% 16% 12% 13% 11% 10% 10% 10% 8% 8% 7% 1% 0% Below 0,5 0,5-1 1-2 2-4 4-6 6-8 8-10 Over 10 NoneSource: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 12

CHINA INTERNET EQUIPMENT China Devices for Internet Access (2011) 73% 69% 47% 1% Desktop Mobile Phone Laptop OthersSource: CNNIC, January 2012 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 13

CHINA INTERNET EQUIPMENT China Locations for Internet Access (2011 H1) 91% 33% 27% 15% Home Internet Café Office Public PlacesSource: CNNIC, July 2011 2012-01-31 2011 China Internet Users & Equipment - www.them.pro 14

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China Internet Users & Equipment 2011

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