China Ecommerce 2011

CHINA E-COMMERCE Shanghai, China | January 2012 www.them.pro

TABLE OF CONTENT CHINA E-COMMERCE MARKET CHINA B2B E-COMMERCE CHINA ONLINE SHOPPING CHINA ONLINE TRAVEL AGENCY CHINA GROUP BUYING SITES CHINA E-PAYMENT2012-01-31 2011 China E-commerce - www.them.pro 2

E-COMMERCE MARKET China E-commerce  Market Revenue: 7 trillion Yuan  Growth: +46% from 2010 China Online Shopping  Users: 194 million  Market Revenue: 774 billion Yuan  Growth: +68% from 2010  Major Players: Taobao, Paipai, Eachnet, Tmall, 360Buy China OTA Market Revenue  170 billion Yuan  Growth: +61% from 2010  Major Players: Qunar, Kuxun, Ctrip2012-01-31 2011 China E-commerce - www.them.pro 3

E-COMMERCE MARKET China Group Buying Market  Number of Users: 27 million (July 2011)  Growth: +1.2% from May 2011  The top 10 daily deal websites account for 75% of the market share China Online Payment  Online Payment Business Transactions: 456.6 billion Yuan (2011 Q2)  Alipay owns nearly 50% of China’s online payment market2012-01-31 2011 China E-commerce - www.them.pro 4

E-COMMERCE MARKET China E-Commerce Market Revenue (2008-2015) Trillion Yuan 30 26.5 25 19.7 20 14.4 15 9.8 10 7 3.6 4.8 5 2.9 0 2008 2009 2010 2011 2012e 2013e 2014e 2015eSource: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 5

E-COMMERCE MARKET China E-commerce Market Breakdown (2011) Online Travel Online Shopping Booking 11.0% 2,4% SME B2B Over-scale 48,9% B2B 37,7%Source: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 6

B2B E-COMMERCE China B2B Market Revenue for SMEs (2007-2015) Mainland China Only Billion Yuan 40 36.7 35 30 28.5 25 22.0 20 17.0 15 13.1 9.7 10 5.5 6.6 4.2 5 0 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015eSource: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 7

B2B E-COMMERCE China B2B E-Commerce Market Share (2011) Others 25.2% Netsun Toocle 1.3% Alibaba GlobalMarket 1.6% 48.9% MySteel 1.6% Made-in-China 3.3% Dhgate 3.4% Global Sources Hc360 3.5% 11.1%Source: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 8

CHINA B2B E-COMMERCEAlibaba.com Description Alibaba.com is one of the most popular B2B marketplace worldwide for small businesses. This international platform enables importers and exporters from over 200 countries over the world to do business together. The Chinese platform is known as 1688.com. Founded In 1999 by Jack Ma Headquarters Hangzhou, Zhejiang, China Global Alexa Rank 80 (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 9

CHINA ONLINE SHOPPING China Online Shopping Market Revenue (2006-2015) Billion Yuan 3000 2551 2500 2013 2000 1569 1500 1184 1000 774 461 500 263 26 56 128 0 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015eSource: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 10

CHINA ONLINE SHOPPING China Online Shoppers (2009-2015) Million 400 363 350 314 300 269 250 227 200 187 148 150 109 100 50 0 2009 2010 2011 2012e 2013e 2014e 2015eSource: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 11

CHINA ONLINE SHOPPING China Online Shopping Market Breakdown (2011) Clothing, Shoes, Hats, and Bags 26.5% Others 41.4% 3C and Home Appliances Books, Audio 24.2% and Video Products Cosmetics 3.0% 4.9%Source: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 12

CHINA ONLINE SHOPPING China Online Shopping Market Breakdown (2011) B2C 23.2% B2B 76.8%Source: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 13

CHINA ONLINE SHOPPING China B2C Online Platforms Market Share (2011 Q2) M18 0,6% Yihaodian Others 0,8% 21,9% Newegg Coo8 1,1% Taobao Mall 1,2% Icson (Tmall) Vancl 1,3% 48,5% 2,0% Dangdang 2,2% 360Buy Amazon China 2,4% 18,1%Source: iResearch, July 2011 2012-01-31 2011 China E-commerce - www.them.pro 14

CHINA ONLINE SHOPPING Taobao Mall China B2C Online Retailers Market Share (2011 Q2) (Tmall) 48,5% 360Buy Others 35,1% 41,3% M18 1,2% Amazon China Yihaodian Dangdang 4,6% Newegg Coo8 Icson Vancl 1,6% 4,3% 2,1% 2,3% 2,6% 4,1%Source: iResearch, July 2011 2012-01-31 2011 China E-commerce - www.them.pro 15

CHINA ONLINE SHOPPINGTmall.com Description Tmall.com is a dedicated B2C platform created by Taobao. Contrary to Taobao.com, Tmall focuses more on quality and brand names goods. More than 30,000 Chinese and international brands currently sell their products on Tmall. Founded In 2008 Headquarters Hangzhou, Zhejiang, China Global Alexa Rank 62nd (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 16

CHINA ONLINE SHOPPING360buy.com Description 360buy.com is another key actor in China’s online retailer market. Originally selling 3C products, 360buy now delivers anything ranging from books to flight tickets. 360buy also runs other online shops such as Ehaoyao.com (drug) and Qianxun.com (female apparel). Founded In 2004 by Qiangdong Liu Headquarters Beijing, China Global Alexa Rank 94th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 17

CHINA ONLINE SHOPPINGAmazon.cn Description Amazon.cn is an additional Chinese shopping website formerly known as Joyo.com. Originally created as an IT information and download website, the service turned into an online bookstore, and then started to sell any commodities. Amazon acquired Joyo.com in 2004. Founded In 1999 by Kingsoft Headquarters Beijing, China Global Alexa Rank 337th (Dec. 2011) 182012-01-31 2011 China E-commerce - www.them.pro

CHINA ONLINE SHOPPINGDangdang.com Description Dangdang.com is a Chinese online retailer selling plenty of products from books to cosmetics. More than 200,000 books and 10,000 software and audio products are currently available. Besides, over 40% B2C customers in China have shopped on Dangdang.com. Founded In 1999 by Peggy Yu and Li Guoqing Headquarters Beijing, China Global Alexa Rank 376th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 19

CHINA ONLINE SHOPPING China C2C Websites Market Share (2011 Q2) Eachnet Paipai 0,7% 9% Taobao 90,3%Source: iResearch, July 2011 2012-01-31 2011 China E-commerce - www.them.pro 20

CHINA ONLINE SHOPPINGTaobao.com Description Taobao.com is unquestionably China’s leader in online shopping. Launched after eBay acquired Eachnet in 2003, Taobao has become the Chinese reference for C2C and C2B business. As end of 2010, Taobao had more than 370 million registered users and 800 million listings. Founded In 2003 by Alibaba Group Headquarters Hangzhou, Zhejiang, China Global Alexa Rank 14th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 21

CHINA ONLINE SHOPPINGPaipai.com Description Paipai.com is the 2nd most-used online C2C auction site in China. Owned by Tencent that also operates the well- known Instant Messaging QQ, Paipai can rely on a huge user base of more than 800 million which is clearly its main advantage in the market. Founded In 2006 Headquarters Beijing, China Global Alexa Rank 239th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 22

CHINA ONLINE SHOPPINGEachnet.com Description Eachnet.com is one of the first online auction websites in China. Acquired by Ebay in 2003, the company didn’t manage to react against Taobao and has lost market share against since that period to now become a minor player. Founded In 1999 by Bo Shao and Haiyin Tan Headquarters Shanghai, China Global Alexa Rank 43,116th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 23

CHINA ONLINE SHOPPING Top 10 Online Shopping Provinces (2011 Q1) Total Number of Orders (million) 80 68.2 70 60 55.6 50 45.1 40 33.9 32.6 30 26.1 25.2 23.2 22.6 20.2 20 10 0Source: iResearch, April 2011 2012-01-31 2011 China E-commerce - www.them.pro 24

CHINA ONLINE SHOPPING Top 10 Online Shopping Cities (2011 Q1) Total Number of Orders (million) 25 21.7 20.2 20 15 14 13.7 13.4 12.2 10.8 10.4 9.6 9.5 10 5 0Source: iResearch, April 2011 2012-01-31 2011 China E-commerce - www.them.pro 25

CHINA ONLINE TRAVEL AGENCY China OTA Market Total Revenue (2008-2015) Billion Yuan 700 590 600 500 458 400 347 300 253 200 167 104 100 49 66 0 2008 2009 2010 2011 2012e 2013e 2014e 2015eSource: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 26

CHINA ONLINE TRAVEL AGENCY China OTA Market Share (Nov. 2011) By Share of Visits (including aggregators) QQ Go Tuniu Tieyou Mangocity 3,0% 2,0% 2,0% 3,0% Elong 4% Taobao Trip 5% 17u 7% Qunar 41% Ctrip 15% Kuxun 17%Source: iResearch, November 2011 2012-01-31 2011 China E-commerce - www.them.pro 27

CHINA ONLINE TRAVEL AGENCY China OTA Market Share (Q3 2011) By Revenue (aggregators excluded) Others 25,0% Ctrip 41,0% 12580.10086 4,0% Huitongke 7,0% 118114 7,0% Mangocity Elong 7,0% 9,0%Source: Experian Hitwise, November 2011 2012-01-31 2011 China E-commerce - www.them.pro 28

CHINA ONLINE TRAVEL AGENCYQunar.com Description Qunar.com is China’s leading travel booking service aggregator. It features a price comparison search engine for air tickets, hotels, car rentals and tour packages covering over 700 online agencies. Baidu invested $306 million in Qunar in 2011. Founded In 2005 by Fritz Demopoulos, Douglas Khoo, and CC Zhuang Headquarters Beijing, China Global Alexa Rank 537th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 29

CHINA ONLINE TRAVEL AGENCYKuxun.cn Description Kuxun.cn is the 2nd most popular online travel agency aggregator in China. It enables users to search flight tickets, train tickets and hotels. Kuxun is actually a subsidiary of TripAdvisor that acquired the site for $12 million in 2009. Founded In 2006 Headquarters Beijing, China Global Alexa Rank 1,196th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 30

CHINA ONLINE TRAVEL AGENCYCtrip.com Description Ctrip.com is a Chinese leading online travel agency that sells flight tickets, hotels and vacation packages. Named as one of China’s most innovative company in 2010, Ctrip currently employs over 12,000 people in China. Founded In 1999 by James Liang, Neil Shen, Min Fan, and Ji Qi Headquarters Shanghai, China Global Alexa Rank 835th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 31

CHINA GROUP BUYING China Group Buying Total Revenue (2011) Ju Taobao Excluded Million Yuan 1200 1,042 1,061 934 970 1000 800 766 627 600 554 400 200 0 May Jun. Jul. Aug. Sep. Oct. Nov.Source: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 32

CHINA GROUP BUYING China Group Buying Market Share by Daily Unique Visits (Jul. 2011) In million12.00 9.8910.00 8.00 6.06 6.00 4.65 4.47 4.00 3.16 3.08 2.52 2.20 2.15 1.92 2.00 0.00Source: iResearch, July 2011 2012-01-31 2011 China E-commerce - www.them.pro 33

CHINA GROUP BUYING China Group Buying Market Share by Revenue (Jun. 2011) QQ 10.0% Others 25.2% Meituan 8.6% Manzuo 8.4% Lashou 5.1% 24quan 55tuan 8.2% 6.0% 58tuan Nuomi 6.6% 7.9% Dianping Ftuan 7,0% 7.0%Source: Dataotuan, June 2011 2012-01-31 2011 China E-commerce - www.them.pro 34

CHINA ONLINE PAYMENT China Online Payment Market (2006-2015) Transactions in Billion Yuan 10000 9,261 8000 7,486 6000 5,411 4000 3,681 2,204 2000 1,011 94 258 505 45 0 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015eSource: iResearch, January 2012 2012-01-31 2011 China E-commerce - www.them.pro 35

CHINA ONLINE PAYMENT China Online Payment Market Share (2011 H1) Ips Others Yeepay 3% 2% 3% Chinapnr 7% 99bill 7% Alipay Chinapay 8% 49% Tenpay 20%Source: iResearch, July 2011 2012-01-31 2011 China E-commerce - www.them.pro 36

CHINA ONLINE PAYMENTAlipay.com Description Alipay.com is China’s leading online payment platform, mainly used for C2C and B2B transaction payment. Owned by Alibaba Group, Alipay has over 600 million registered accounts and proceeds over 11 million transactions per day. Founded In 2004 Headquarters Hangzhou, Zhejiang, China Global Alexa Rank 97th (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 37

CHINA ONLINE PAYMENTTenpay.com Description Tenpay.com is another very popular online payment solution in China. Owned by Tencent, the platform aims at serving both buyers and sellers, notably for e- commerce platform Paipai.com and other Tencent’s offerings. Founded In 2006 Headquarters Shenzhen, Guangdong, China Global Alexa Rank 872nd (Dec. 2011)2012-01-31 2011 China E-commerce - www.them.pro 38

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China Ecommerce 2011

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