56. Definitions USABILITY USER EXPERIENCE Any time your brand touches its stakeholders (customers, employees, partners or investors) whether through advertising, direct mail, online or at the store level, they interact with you and your brand. These interactions make up the user experience. Usability is the term used to describe the ease of use and satisfaction derived by a user of a particular website by customers, partners, shareholders or other designated users.
Our brand building offerings utilize both online and off-line media to help clients create high-impact customer experiences develop consistent brand messages leverage the right blend of media formats to meet objectives