Personal Finance Budget - The Manipulation Of The Supermarkets


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Personal Finance Budget - The Manipulation Of The Supermarkets

  1. 1. Spending Behaviour Series The Manipulation Of The SuperMarkets from www.themoneytracker.infoAccording to myth, women were easily seduced while under the powers of Count Dracula.He would target them, they wouldnʼt feel his bite and would become addicted to theexchange before willingly allowing him to drain them of all independent life.It is no myth, however, that people, mainly women, are targeted as the gatekeepers to thein-home family-care budget - people labelled as Primary Shoppers.Neither they nor their purse feels the the painless bites of product range temptations,seductive promotional offers, loyalty bonuses and brand new product launches.
  2. 2. Primary Shoppers quickly become addicted to such exchanges, and willingly succumb to adependent life. So for our Count - Whatʼs not to like about that ? If Dracula had a business- heʼd be a store.In Home Family Spending: How you are seduced while shoppingEveryone already knows the common tricks of bread smell, samplers and Greeters, yetfew know that the retail store layout is carefully designed and planned using CategoryManagement.This is the careful management of the different categories and the shelving display space,to ensure that the shelves hold just the right amount of products to maximise the profitsper cubic inch of that shelf space.Everything is planned to produce a visual display that is bright, tidy, and appealing.Complementing products are displayed closely together to jog the memory, promotionaltickets and displays are all around the store.Even the very number of shelves and their heights in each aisle are carefully planned andcalculated. This serves to shape your choices and decisions for you.
  3. 3. In Home Family Spending: Why you buy things you donʼt really needFor most people, only about 1/3 of grocery shopping is planned and known beforereaching the store, and tend to be the staples such as bread and milk. Another 1/3 is semiplanned, and both these often appear on lists.The final 1/3rd though is pure impulse purchase - offers, shiny boxes, new things to try,snacks, and sweets.The ʻneedʼ is manufactured while in the store and of course, you buy things to satisfy yourperceived needs. Also - Mom IS actually the gatekeeper to the home, and makes all sortsof decisions on the shopping trip.She rewards the kids, treats the dad, indulges herself. She buys a variety of differentthings that different family members like - their favourites, and on many many occasions,buys some food or items which actually gets wasted.
  4. 4. In Home Family Spending: How to avoid wasting moneyJust as garlic keeps our Count at bay, there are also things to be done in the supermarketto defend against unwanted influences.1. Take cash. It hurts emotionally much more to use it than a card so you will be much more careful about your decisions2. Eat before you go because if you shop while hungry, it makes sense that you will buy more food while it is right in front of you!3. Making a list is obvious but sticking to it can be difficult in the face of store seduction - so order online and eliminate all that temptation4. Take your own bags, because youʼll tend to know how much will fit into them, and avoid buying them a the checkout if your store charges for the bag!
  5. 5. The best way though, is to understand more thoroughly how you are manipulated andwhere exactly all your money goes.There are 14 different way in which our brain thinks about money and In Home FamilySpending is only one of them. By understanding the details of how much and how oftenyou spend within these 14 ways, you can start to control your personal finance budget.By matching up your money in and your money out, setting goals, and forecastingamounts and limits for each area, you will have assistance from the money tracker andyou will become a savvy shopper not a sappy shopper.
  6. 6. ABOUT THE AUTHOR Mark has many years experience in personal finance and has been responsible for helping thousands of people through the difficulties of managing debts, loans, and insolvency. Most recently, Mark is co-authoring a book with best seller Robert G Allen, whilebuilding a group of consumer brand focused ✔Peace of Mind with Secure Onlinebusinesses, including financial education, an online Access which means you donʼt needuniversity, and local business consultancy. This to ever worry about softwareincludes launching an international coaching upgrades, virus protection or backingacademy to teach his original methods and systems up your data - it is all doneto business entrepreneurs and companies. automaticallyA former CEO in Financial Services, Mark is the ✔Personalised Budgets to fit yourauthor of the personal finance books Negotiating chosen profile and lifestyle, whichBreathing Space with your Creditors, and Debt means you are not force-fitting yourManagement Secrets. lifestyle into other peopleʼs view of “what should be”You can find his blog at andcan sign up there for his regular free webinar series ✔A deeply personal insight into theon Mastering Money. unique 14 spending behaviours and how they relate to your chosen lifestyle ✔An easy to follow path to financial control ✔An ability to set and achieve financial goals ✔The ability to see into and project your future financial outcomes, which means you can decide where and when to make the necessary changes in your lifestyle ✔Easy to follow reports which chart and track your progress. which means you are more likely to stay motivated and on track of your goals.