ocial
Media
etrics
Mining the social media conversation
Social Media Optimization
Social Media
Bootcamp

OK, so I think I understand this
Social Media Thing

Supported by...

Do I
How
Use it?

PR in this new era needs to
be focused on listening
in order to facilitate
conversations between
companies and their
constituents

How does social media relate
to other strategies?
Web Strategy
Having a solid website is the foundation, it
should be the baseline where customers get
Web Strategy their news about the company and products.
Internet Marketing Strategy
This is how companies reach out with traditional
affiliate networks, advertising on others sites, pay
Internet Social per click, search ad, and press and media relations
Marketing Media online.
Strategy Strategy
Social Media Strategy
Leveraging relationships and networks. The
power of networks, raw and open feedback,
existing social networks tools that people use.

We know that social media is about
conversations made more efficient
by the Web...

Social Media has
two core metrics

influence

engagement

How do we mine
conversational data?
what are we measuring?

Before we proceed
A word of caution.

Be prepared for what you will
Discover

The direct unfiltered
brutally honest nature of
much online discussion is black
gold...texas tea to companies
that want to spot trends or
find out what customers
really think
-The Economist, March 11, 2006

Social Media
Monitoring and Tracking: How?
Key Employees and Public Facing Figures
•
• Company Name
• Hot Industry Sites
• Company URL(s)
• Product/Service Names
• Product/Service URL(s)
• Track your competitors
• Employee Activity
• Newsgroups
• ZoomInfo
• SERPs
• Blog Comments

Social Media
Monitoring and Tracking: Where?
Google Analytics
•
• Feedburner
• Hit Tail
• Measure Map
• Industry Hang Outs
• Authority Sites (Technorati, Google)
• Microblogging (Twitter, Pownce, Jaiku)
• Social Bookmarks
• Networks (Myspace, Virb, Facebook,
Bebo, Linkedin
• Content Communities (Flickr, YouTube,
BrightCove, Google Video)

Social Media
Remember to...
Be Proactive
•
Listen, Listen, Listen
•
Bring the conversation closer
•