How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM
How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.
Mining the social media conversation
Social Media Optimization
2. OK, so I think I understand this
Social Media Thing
3. Supported by...
4. Do I
5. PR in this new era needs to
be focused on listening
in order to facilitate
companies and their
6. How does social media relate
to other strategies?
Having a solid website is the foundation, it
should be the baseline where customers get
Web Strategy their news about the company and products.
Internet Marketing Strategy
This is how companies reach out with traditional
afﬁliate networks, advertising on others sites, pay
Internet Social per click, search ad, and press and media relations
Marketing Media online.
Social Media Strategy
Leveraging relationships and networks. The
power of networks, raw and open feedback,
existing social networks tools that people use.
7. We know that social media is about
conversations made more efﬁcient
by the Web...
8. Social Media has
two core metrics
11. How do we mine
what are we measuring?
12. Before we proceed
A word of caution.
13. Be prepared for what you will
14. The direct unﬁltered
brutally honest nature of
much online discussion is black
gold...texas tea to companies
that want to spot trends or
ﬁnd out what customers
-The Economist, March 11, 2006
15. Social Media
Monitoring and Tracking: How?
Key Employees and Public Facing Figures
• Company Name
• Hot Industry Sites
• Company URL(s)
• Product/Service Names
• Product/Service URL(s)
• Track your competitors
• Employee Activity
• Blog Comments
16. Social Media
Monitoring and Tracking: Where?
• Hit Tail
• Measure Map
• Industry Hang Outs
• Authority Sites (Technorati, Google)
• Microblogging (Twitter, Pownce, Jaiku)
• Social Bookmarks
• Networks (Myspace, Virb, Facebook,
• Content Communities (Flickr, YouTube,
BrightCove, Google Video)
17. Social Media
Listen, Listen, Listen
Bring the conversation closer