• Save
Social Media Measurement
Upcoming SlideShare
Loading in...5
×
 

Social Media Measurement

on

  • 262,320 views

How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM ...

How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.

Statistics

Views

Total Views
262,320
Views on SlideShare
154,897
Embed Views
107,423

Actions

Likes
1,675
Downloads
5
Comments
118

379 Embeds 107,423

http://www.digitalbuzzblog.com 77970
http://econsultancy.com 6057
http://blog.timeuniversal.vn 3642
http://digitalmarkketing.com 2386
http://www.kokasexton.com 2296
https://econsultancy.com 2277
http://www.digitalpublic.de 1980
http://www.alibuybuy.com 817
http://www.slideshare.net 752
http://unclesi.wordpress.com 726
http://www.digitalmarkketing.com 649
http://www.territoriocreativo.es 626
http://www.giovannicappellotto.it 578
http://www.squidoo.com 553
http://pmmanager.biz 431
http://123socialmedia.com 332
http://etc.territoriocreativo.es 309
http://translate.googleusercontent.com 268
http://beta.onlinesms.vn 259
http://beta.gik.vn 244
http://www.jatorres.net 180
http://tatuananh.com 180
http://www.viabinaria.com 173
http://www.sofyanr.com 167
http://www.ricardoaccioly.com.br 135
http://www.bobd.cn 117
http://inboundcafe.com 117
http://socialmediawijzer.nl 112
http://globalnetworkconnections.ning.com 104
http://localhost 104
http://www.recruitingroundtable.nl 94
http://desdemona.posterous.com 83
http://besocializer.posterous.com 80
http://focusec.cn 78
http://socialnetworkswatch.blogspot.com 71
http://novaeradomarketing.wordpress.com 71
http://karijpeters.blogspot.com 67
http://www.videomarketingpunch.com 66
http://octaviorojas.blogspot.com 64
http://mc-pureblog.blogspot.com 60
http://noelbellen.blogspot.com 55
http://ec2-184-72-77-241.compute-1.amazonaws.com 53
http://baumann2011.pbworks.com 44
http://www.shiftedpixels.com.au 43
http://restofaltante.blogspot.com.br 43
http://getpushing.wordpress.com 41
http://wadswokm.wordpress.com 41
http://woshao.com 40
http://www.inovacaoenegocios.com 39
http://sagarra.posterous.com 39
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 118 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • this is great, send me the slides pleas, asadi_roshanak@yahoo.com
    Are you sure you want to
    Your message goes here
    Processing…
  • The slides are breath taking; love it.
    Are you sure you want to
    Your message goes here
    Processing…
  • Still pretty relevant stuff although some of the things have changed
    Are you sure you want to
    Your message goes here
    Processing…
  • send me the slides pleaseeee
    hobbymainan@gmail.com
    Are you sure you want to
    Your message goes here
    Processing…
  • great....
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Measurement Social Media Measurement Presentation Transcript

  • ocial Media etrics Mining the social media conversation Social Media Optimization Social Media Bootcamp
  • OK, so I think I understand this Social Media Thing
  • Supported by...
  • Do I How Use it?
  • PR in this new era needs to be focused on listening in order to facilitate conversations between companies and their constituents
  • How does social media relate to other strategies? Web Strategy Having a solid website is the foundation, it should be the baseline where customers get Web Strategy their news about the company and products. Internet Marketing Strategy This is how companies reach out with traditional affiliate networks, advertising on others sites, pay Internet Social per click, search ad, and press and media relations Marketing Media online. Strategy Strategy Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use.
  • We know that social media is about conversations made more efficient by the Web...
  • Social Media has two core metrics
  • influence
  • engagement
  • How do we mine conversational data? what are we measuring?
  • Before we proceed A word of caution.
  • Be prepared for what you will Discover
  • The direct unfiltered brutally honest nature of much online discussion is black gold...texas tea to companies that want to spot trends or find out what customers really think -The Economist, March 11, 2006
  • Social Media Monitoring and Tracking: How? Key Employees and Public Facing Figures • • Company Name • Hot Industry Sites • Company URL(s) • Product/Service Names • Product/Service URL(s) • Track your competitors • Employee Activity • Newsgroups • ZoomInfo • SERPs • Blog Comments
  • Social Media Monitoring and Tracking: Where? Google Analytics • • Feedburner • Hit Tail • Measure Map • Industry Hang Outs • Authority Sites (Technorati, Google) • Microblogging (Twitter, Pownce, Jaiku) • Social Bookmarks • Networks (Myspace, Virb, Facebook, Bebo, Linkedin • Content Communities (Flickr, YouTube, BrightCove, Google Video)
  • Social Media Remember to... Be Proactive • Listen, Listen, Listen • Bring the conversation closer •