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Social Media And Business

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Discover the best ways to engage your target audience through social media, Learn how social media campaigns are being executed and how you can achieve similar results, discover practical techniques ...

Discover the best ways to engage your target audience through social media, Learn how social media campaigns are being executed and how you can achieve similar results, discover practical techniques that will maximize your results

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  • catchy presentation..kudos :)
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  • Wonderful presentation... I'm sure this will help me in my research work on Measurement of social media communications.... Please share it with me...
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  • Excellent presentations! could u share your presentations with the rest of us? Really do hope you could provide us with some of those interesting pictures in the slides! Thankyou.
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Social Media And Business Social Media And Business Presentation Transcript

  • SOCIAL MEDIA & BUSINESS Tips for using Social Media in your business Kelsey Ruger | Marc Nathan Thursday, October 8, 2009
  • Social tools offers a great opportunity for businesses to reconnect with people. Social tools are causing all the old barrier to group action and participation to collapse allowing the amateur to create collective actions that are as good or better than the professional or corporate. Thursday, October 8, 2009
  • Social Media is mostly about STORIES not just the technology & tools Thursday, October 8, 2009
  • Let’s start our discuss by looking at some SUCCESS STORIES Thursday, October 8, 2009
  • Most of us get excited about the OBVIOUS STATISTICS 100,000,000 Youtube videos viewed daily 3,600,000,000 Photos on Flickr 5,000,000,000 minutes on Facebook daily 1,000,000,000 links & statuses on Facebook weekly 3,000,000 daily messages sent on Twitter Thursday, October 8, 2009
  • They realized that people have SPHERES of social & decision INFLUENCE that outweigh marketing Thursday, October 8, 2009
  • Real people aren’t simply DEMOGRAPHICS Pownce SXSW If you aren’t in their Twitter circle of trust you’re Facebook an outsider Friends Imeem Corporate Marketing Art & Design Blogs Last.FM Thursday, October 8, 2009
  • Media that targets me but doesn’t include me won’t be worth paying attention too. Clay Shriky Thursday, October 8, 2009
  • What do you NEED TO KNOW? Thursday, October 8, 2009
  • Social media usage is GROWING 3X faster than overall internet USAGE Thursday, October 8, 2009
  • Checking social networks is the 4th MOST POPULAR internet activity that people undertake AHEAD OF EMAIL Thursday, October 8, 2009
  • 3 out of 4 America are using SOCIAL MEDIA on a daily basis Thursday, October 8, 2009
  • Also you have to know the myths about HUMAN BEHAVIOR Thursday, October 8, 2009
  • Myth #1 are a number that easily PEOPLE fits some demographic Thursday, October 8, 2009
  • Myth #2 behave in an easily PEOPLE predictable way Thursday, October 8, 2009
  • Myth #3 won’t react to a more PEOPLE personal experience Thursday, October 8, 2009
  • Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Thursday, October 8, 2009
  • Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... Thursday, October 8, 2009
  • Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... w ne t as us no erio d It’s yst oul o r m it w r. a as ppe a Thursday, October 8, 2009
  • Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... It i the s ch w wa ang ne loo y w ing t as us k a e w no erio t o il d ma nlin l It’s yst oul rke tin e o r m it w r. g. a as ppe a Thursday, October 8, 2009
  • Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... It i the s ch w wa ang ter ne loo y w ing marke as us k a e w As a ilize t no erio t o il an ut d ma nlin l you c n a t’s yst oul rke tin e h ange o I r m it w r. g. this c vel o gic le as ppe a strate a Thursday, October 8, 2009
  • Instead of slick images of what they’d like people to think they are... People want companies to open so people can really see them Thursday, October 8, 2009
  • Your customers want you TO ENGAGE Thursday, October 8, 2009
  • It involves you but its not ALL ABOUT YOU Thursday, October 8, 2009
  • Its not just another channel to BROADCAST your marketing message Thursday, October 8, 2009
  • It’s not the end all SOLUTION a fancy dog is still a dog. Thursday, October 8, 2009
  • How do you create an effective STRATEGY for social media? Thursday, October 8, 2009
  • To create an effective campaign you need to A.I.M. H.I. Thursday, October 8, 2009
  • Audit Yourself Interact & Engage Where do you stand? Go further than just being there Have A Story To Tell Integrate & Impact What are you all about? What are you all about? Customer Service Thought Leadership Public Relations Networking Brand Building Marketing Sales Collaboration Measure Expectations Reach (Audience Size), Influence (Audience Engagement), Loyalty (Audience Longevity) Thursday, October 8, 2009
  • Thursday, October 8, 2009
  • Some important ACTION ITEMS for getting acquainted with social media Thursday, October 8, 2009
  • Pick the social tools that meet YOUR NEEDS Flickr ? LinkedIn Youtube Web Forums Myspace Facebook Get Satisfaction Twitter One tool definitely doesn’t fit all. Thursday, October 8, 2009
  • Thanks Again! Kelsey Ruger Marc Nathan http://www.twitter.com/themoleskin http://www.twitter.com/marc1919 http://www.linkedin.com/in/kelseyruger http://www.linkedin.com/in/marc1919 http://www.themoleskin.com http://www.houstontech.org kelsey@themoleskin.com mnathan@houstontech.org let us know if you have any questions. Thursday, October 8, 2009