Social Media And Business

SOCIAL MEDIA & BUSINESS Tips for using Social Media in your business Kelsey Ruger | Marc Nathan Thursday, October 8, 2009

Social tools offers a great opportunity for businesses to reconnect with people. Social tools are causing all the old barrier to group action and participation to collapse allowing the amateur to create collective actions that are as good or better than the professional or corporate. Thursday, October 8, 2009

Social Media is mostly about STORIES not just the technology & tools Thursday, October 8, 2009

Let’s start our discuss by looking at some SUCCESS STORIES Thursday, October 8, 2009

Most of us get excited about the OBVIOUS STATISTICS 100,000,000 Youtube videos viewed daily 3,600,000,000 Photos on Flickr 5,000,000,000 minutes on Facebook daily 1,000,000,000 links & statuses on Facebook weekly 3,000,000 daily messages sent on Twitter Thursday, October 8, 2009

They realized that people have SPHERES of social & decision INFLUENCE that outweigh marketing Thursday, October 8, 2009

Real people aren’t simply DEMOGRAPHICS Pownce SXSW If you aren’t in their Twitter circle of trust you’re Facebook an outsider Friends Imeem Corporate Marketing Art & Design Blogs Last.FM Thursday, October 8, 2009

Media that targets me but doesn’t include me won’t be worth paying attention too. Clay Shriky Thursday, October 8, 2009

What do you NEED TO KNOW? Thursday, October 8, 2009

Social media usage is GROWING 3X faster than overall internet USAGE Thursday, October 8, 2009

Checking social networks is the 4th MOST POPULAR internet activity that people undertake AHEAD OF EMAIL Thursday, October 8, 2009

3 out of 4 America are using SOCIAL MEDIA on a daily basis Thursday, October 8, 2009

Also you have to know the myths about HUMAN BEHAVIOR Thursday, October 8, 2009

Myth #1 are a number that easily PEOPLE fits some demographic Thursday, October 8, 2009

Myth #2 behave in an easily PEOPLE predictable way Thursday, October 8, 2009

Myth #3 won’t react to a more PEOPLE personal experience Thursday, October 8, 2009

Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Thursday, October 8, 2009

Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... Thursday, October 8, 2009

Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... w ne t as us no erio d It’s yst oul o r m it w r. a as ppe a Thursday, October 8, 2009

Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... It i the s ch w wa ang ne loo y w ing t as us k a e w no erio t o il d ma nlin l It’s yst oul rke tin e o r m it w r. g. a as ppe a Thursday, October 8, 2009

Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... It i the s ch w wa ang ter ne loo y w ing marke as us k a e w As a ilize t no erio t o il an ut d ma nlin l you c n a t’s yst oul rke tin e h ange o I r m it w r. g. this c vel o gic le as ppe a strate a Thursday, October 8, 2009

Instead of slick images of what they’d like people to think they are... People want companies to open so people can really see them Thursday, October 8, 2009

Your customers want you TO ENGAGE Thursday, October 8, 2009

It involves you but its not ALL ABOUT YOU Thursday, October 8, 2009

Its not just another channel to BROADCAST your marketing message Thursday, October 8, 2009

It’s not the end all SOLUTION a fancy dog is still a dog. Thursday, October 8, 2009

How do you create an effective STRATEGY for social media? Thursday, October 8, 2009

To create an effective campaign you need to A.I.M. H.I. Thursday, October 8, 2009

Audit Yourself Interact & Engage Where do you stand? Go further than just being there Have A Story To Tell Integrate & Impact What are you all about? What are you all about? Customer Service Thought Leadership Public Relations Networking Brand Building Marketing Sales Collaboration Measure Expectations Reach (Audience Size), Influence (Audience Engagement), Loyalty (Audience Longevity) Thursday, October 8, 2009

Thursday, October 8, 2009

Some important ACTION ITEMS for getting acquainted with social media Thursday, October 8, 2009

Pick the social tools that meet YOUR NEEDS Flickr ? LinkedIn Youtube Web Forums Myspace Facebook Get Satisfaction Twitter One tool definitely doesn’t fit all. Thursday, October 8, 2009

Thanks Again! Kelsey Ruger Marc Nathan http://www.twitter.com/themoleskin http://www.twitter.com/marc1919 http://www.linkedin.com/in/kelseyruger http://www.linkedin.com/in/marc1919 http://www.themoleskin.com http://www.houstontech.org kelsey@themoleskin.com mnathan@houstontech.org let us know if you have any questions. Thursday, October 8, 2009

http://blog.bostondave.net	97
http://www.webu.dk	72
http://www.slideshare.net	71
http://www.andrewgriffithsblog.com	46
http://richmediany.com	12
http://static.slidesharecdn.com	11
http://www.richmediany.com	7
http://www.coolstuff.firstclass.com	2
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Social Media And Business

by Kelsey Ruger

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