NEW GANGS OF AMERICA
                                  THE STORY OF ORGANIZING WITHOUT ORGANIZATIONS




                 ...
Social tools offers a great opportunity for businesses to reconnect with people.




    Social tools are causing all the ...
The more things

                           CHANGE
                           the more they stay

                        ...
What would happen if people were given

             THE TOOLS     to live together and

              WORK               ...
Shows us that every revolution has a trigger.
Friday, January 15, 2010
Friday, January 15, 2010
Immigration during the 1800s made New York




                           into a

Friday, January 15, 2010
               ...
The 5 Points Taught Us...

                     chaos usually
                        CHANGE.
                     precede...
Once the turbulence began to end. We can see that




                    putting these people

Friday, January 15, 2010
 ...
Fast forward

                           100 YEARS
                           and lots of things have changed.
Friday, Jan...
Television revolutionized the way we
   viewed and related to




Friday, January 15, 2010
                             WO...
We became a society driven by
  the human desire to
   CONSUME

                                  or so we thought...
Frid...
l sur  plus
                                            se of a socia            h the
                             largel...
integrate
                                       e know h ow to
                         t that once w         n society.
...
Social applications are the

                      BEGINNING                              of the
                         ...
Why do we have a

                                                SURPLUS?
                                 Human behavior...
Conversation is a
                           fundamental part of
                                 being human.




       ...
Classic artists have proven
   that humans like to
   consume
                           produce
                         ...
Why do peop
               le hate going
 reason we li                 to the movie
              ke to watch T           ...
What have we

                           LEARNED?
Friday, January 15, 2010
Given a choice we would rather do

                           SOMETHING               instead of

                        ...
What are some tips for starting

                SOCIAL MEDIA?
                  1. Talk on a human level. (blog)
        ...
Kelsey Ruger
                                 kelsey@themoleskin.com
                           http://www.twitter.com/the...
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New Gangs In America: The Story of Organizing without Organizations

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What would happen if people were given the tools to do things together without needing traditional organizational structures? For many companies this is exactly the question that makes social media such a mystery. The companies figure it out, tune in and realize that this is a basic component of human behavior will be able to engage in meaningful conversations with their customers and employees. This presentation will teach you why the interactions enabled by social media are important and how you can begin to participate in conversations about you and your market.

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New Gangs In America: The Story of Organizing without Organizations

  1. 1. NEW GANGS OF AMERICA THE STORY OF ORGANIZING WITHOUT ORGANIZATIONS Kelsey Ruger Friday, January 15, 2010
  2. 2. Social tools offers a great opportunity for businesses to reconnect with people. Social tools are causing all the old barrier to group action and participation to collapse allowing the amateur to create collective actions that are as good or better than the professional or corporate. Friday, January 15, 2010
  3. 3. The more things CHANGE the more they stay THE SAME Friday, January 15, 2010
  4. 4. What would happen if people were given THE TOOLS to live together and WORK without the need for or existence of true ORGANIZATION? Friday, January 15, 2010
  5. 5. Shows us that every revolution has a trigger. Friday, January 15, 2010
  6. 6. Friday, January 15, 2010
  7. 7. Immigration during the 1800s made New York into a Friday, January 15, 2010 hotbed of CHANGE.
  8. 8. The 5 Points Taught Us... chaos usually CHANGE. precedes PEOPLE require social connection Friday, January 15, 2010
  9. 9. Once the turbulence began to end. We can see that putting these people Friday, January 15, 2010 together made SENSE.
  10. 10. Fast forward 100 YEARS and lots of things have changed. Friday, January 15, 2010
  11. 11. Television revolutionized the way we viewed and related to Friday, January 15, 2010 WORLD the around us
  12. 12. We became a society driven by the human desire to CONSUME or so we thought... Friday, January 15, 2010
  13. 13. l sur plus se of a socia h the largely b ecau what to d o wit uccess was dn’t know evisio n’s s s really di Tel cons umer created when had . hriky y now Clay S e tim e the s Ever ybody fre Here Come Friday, January 15, 2010
  14. 14. integrate e know h ow to t that once w n society. figuri ng ou t cha nge i We are now perm anen lus w e can see the surp Friday, January 15, 2010
  15. 15. Social applications are the BEGINNING of the latest INTEGRATION of social surplus into society Friday, January 15, 2010
  16. 16. Why do we have a SURPLUS? Human behavior is largely consistent. The fears, hopes and desires of a Babylonian 5,000 years ago probably closely matches our own fears, hopes and desires. Friday, January 15, 2010
  17. 17. Conversation is a fundamental part of being human. For centuries commerce was largely based on conversation and the interaction BETWEEN PEOPLE. Friday, January 15, 2010
  18. 18. Classic artists have proven that humans like to consume produce and share Friday, January 15, 2010
  19. 19. Why do peop le hate going reason we li to the movie ke to watch T s alone? Its interaction - V with other for the same sharing our s. We like so likes, dislike cial s and opinio ns. Friday, January 15, 2010
  20. 20. What have we LEARNED? Friday, January 15, 2010
  21. 21. Given a choice we would rather do SOMETHING instead of NOTHING ...and with other people. Friday, January 15, 2010
  22. 22. What are some tips for starting SOCIAL MEDIA? 1. Talk on a human level. (blog) 2. Acknowledge your own humanness (Be authentic) 3. Bring the conversation closer to you. (Listen and monitor) Friday, January 15, 2010
  23. 23. Kelsey Ruger kelsey@themoleskin.com http://www.twitter.com/themoleskin http://www.themoleskin.com Friday, January 15, 2010

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