Social Media in Business Sue Ingram Director of Information Technology Services Missouri State University-West Plains [ema...
Social Media… <ul><li>Designed to create and build relationships – promote conversation, ask for feedback, and respond to ...
Social Media Engagement <ul><li>What are you trying to accomplish? </li></ul><ul><li>How will you measure your progress? <...
Getting Started <ul><li>Create a Gmail account </li></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><ul><li>Most social media...
Create a GMail account http://mail.google.com/mail Missouri State University - West Plains
Google Alerts http://www.google.com/alerts   <ul><li>Find out what is being said about your company or product  </li></ul>...
Google Alerts… http://www.google.com/alerts   Missouri State University - West Plains
Google your business Missouri State University - West Plains
Why let others create your ad? Google Places Missouri State University - West Plains
Google Places… http://places.google.com/business Missouri State University - West Plains
Google Places… http://places.google.com/business Missouri State University - West Plains
Facebook <ul><li>500 million active users - 50% online on any day </li></ul><ul><li>Google and Facebook – neck and neck </...
Facebook… <ul><li>A post on Delvin Farms’ Page </li></ul><ul><li>This is what a “fan” sees </li></ul>Missouri State Univer...
Facebook… <ul><li>Personal profile (account) </li></ul><ul><li>Group </li></ul><ul><li>Page </li></ul><ul><li>Create Faceb...
Facebook… Create profile (account) http://www.facebook.com Missouri State University - West Plains
Facebook Page… Missouri State University - West Plains
Facebook Page… <ul><li>Create Facebook Page </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul>...
Facebook Page… <ul><li>Create Facebook Page </li></ul>Missouri State University - West Plains
Facebook Page… <ul><li>Select a shortened link name (must have 25 “fans”) </li></ul><ul><ul><li>Example: www.facebook.com/...
Facebook Page Statistics… Missouri State University - West Plains
Facebook… Advanced <ul><li>Create a Facebook Landing Page </li></ul><ul><li>Set as default for all new visitors </li></ul>...
Facebook…coming soon <ul><li>Facebook Places and Facebook Deals </li></ul><ul><ul><li>Facebook’s answer to location-based ...
Foursquare http://www.foursquare.com <ul><li>Users use their cell phones to “check in” to a business on foursquare to earn...
Foursquare… http://www.foursquare.com Missouri State University - West Plains
Foursquare… http://www.foursquare.com Missouri State University - West Plains
Foursquare… http://foursquare.com/businesses/ <ul><li>Claim your venue </li></ul><ul><li>Use foursquare’s simple self-serv...
Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
Twitter http://www.twitter.com   <ul><li>Broadcast (tweet) information 140 characters at a time </li></ul><ul><li>About Tw...
Twitter… <ul><li>Create an account </li></ul><ul><li>iPhone display </li></ul>Missouri State University - West Plains
YouTube www.youtube.com   <ul><li>Broadcast video </li></ul><ul><li>Edit and customize your channel </li></ul><ul><ul><li>...
YouTube… Missouri State University - West Plains
More to Explore <ul><li>LinkedIn – Professional networking </li></ul><ul><li>www.linkedin.com   </li></ul><ul><li>Yelp – R...
Legal Implications <ul><li>Minimize risk: Five social media best practices for business </li></ul><ul><ul><li>http://www.w...
Policies - Links <ul><li>Should your business have a social media policy? </li></ul><ul><ul><li>http://mashable.com/2009/0...
Conclusion <ul><li>Building an external community on social networking platforms takes time and effort. </li></ul><ul><li>...
Questions? Sue Ingram Director of Information Technology Services Missouri State University-West Plains [email_address] Mi...
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  1. 1. Social Media in Business Sue Ingram Director of Information Technology Services Missouri State University-West Plains [email_address]
  2. 2. Social Media… <ul><li>Designed to create and build relationships – promote conversation, ask for feedback, and respond to questions and comments </li></ul><ul><li>Not social media marketing , but social media engagement </li></ul><ul><li>Should be part of your overall marketing plan </li></ul><ul><li>Tools may be free, but most require ongoing attention </li></ul>Missouri State University - West Plains
  3. 3. Social Media Engagement <ul><li>What are you trying to accomplish? </li></ul><ul><li>How will you measure your progress? </li></ul><ul><li>Will you commit to the time required? </li></ul>Missouri State University - West Plains
  4. 4. Getting Started <ul><li>Create a Gmail account </li></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><ul><li>Most social media sites require a login; use this email account to keep business separate from personal </li></ul></ul></ul><ul><ul><li>http://mail.google.com/mail </li></ul></ul>Missouri State University - West Plains
  5. 5. Create a GMail account http://mail.google.com/mail Missouri State University - West Plains
  6. 6. Google Alerts http://www.google.com/alerts <ul><li>Find out what is being said about your company or product </li></ul><ul><li>Keep up to date on a competitor or industry </li></ul><ul><li>Get results via email – you select the frequency </li></ul>Missouri State University - West Plains
  7. 7. Google Alerts… http://www.google.com/alerts Missouri State University - West Plains
  8. 8. Google your business Missouri State University - West Plains
  9. 9. Why let others create your ad? Google Places Missouri State University - West Plains
  10. 10. Google Places… http://places.google.com/business Missouri State University - West Plains
  11. 11. Google Places… http://places.google.com/business Missouri State University - West Plains
  12. 12. Facebook <ul><li>500 million active users - 50% online on any day </li></ul><ul><li>Google and Facebook – neck and neck </li></ul><ul><li>Go where your customers are! </li></ul><ul><li>Promote conversations and interactions </li></ul><ul><li>Share, don’t sell! </li></ul>Missouri State University - West Plains
  13. 13. Facebook… <ul><li>A post on Delvin Farms’ Page </li></ul><ul><li>This is what a “fan” sees </li></ul>Missouri State University - West Plains
  14. 14. Facebook… <ul><li>Personal profile (account) </li></ul><ul><li>Group </li></ul><ul><li>Page </li></ul><ul><li>Create Facebook personal profile (account) </li></ul><ul><ul><li>http://www.facebook.com </li></ul></ul><ul><ul><li>Review / change settings </li></ul></ul><ul><li>Log in, then create Facebook Page </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul>Missouri State University - West Plains
  15. 15. Facebook… Create profile (account) http://www.facebook.com Missouri State University - West Plains
  16. 16. Facebook Page… Missouri State University - West Plains
  17. 17. Facebook Page… <ul><li>Create Facebook Page </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul>Missouri State University - West Plains
  18. 18. Facebook Page… <ul><li>Create Facebook Page </li></ul>Missouri State University - West Plains
  19. 19. Facebook Page… <ul><li>Select a shortened link name (must have 25 “fans”) </li></ul><ul><ul><li>Example: www.facebook.com/DSIFarm </li></ul></ul><ul><ul><li>Add link to your business cards and other advertising </li></ul></ul><ul><ul><li>Add link to your Google Place and other online sites </li></ul></ul><ul><li>Add link to your email signature </li></ul><ul><li>If you have a blog or web site: </li></ul><ul><ul><li>Place links on your FB Page to your blog or web site </li></ul></ul><ul><ul><ul><li>On the Info tab </li></ul></ul></ul><ul><ul><ul><li>In the left column below your profile picture </li></ul></ul></ul><ul><ul><li>Place a link to your FB Page on your blog or web site </li></ul></ul>Missouri State University - West Plains
  20. 20. Facebook Page Statistics… Missouri State University - West Plains
  21. 21. Facebook… Advanced <ul><li>Create a Facebook Landing Page </li></ul><ul><li>Set as default for all new visitors </li></ul><ul><li>Include a “call to action” such as clicking the Like button or signing up for a newsletter </li></ul>Missouri State University - West Plains
  22. 22. Facebook…coming soon <ul><li>Facebook Places and Facebook Deals </li></ul><ul><ul><li>Facebook’s answer to location-based social networks such as Foursquare that allow users to check in and receive deals </li></ul></ul><ul><ul><ul><li>http://www.facebook.com/help/?search=facebook+places </li></ul></ul></ul><ul><ul><ul><li>http://www.facebook.com/help/?page=18846 </li></ul></ul></ul>Missouri State University - West Plains
  23. 23. Foursquare http://www.foursquare.com <ul><li>Users use their cell phones to “check in” to a business on foursquare to earn points, win Mayorships, unlock badges, and perhaps get discounts or specials </li></ul><ul><li>Users’ “check-ins” are shared with their friends via Facebook or Twitter </li></ul>Missouri State University - West Plains
  24. 24. Foursquare… http://www.foursquare.com Missouri State University - West Plains
  25. 25. Foursquare… http://www.foursquare.com Missouri State University - West Plains
  26. 26. Foursquare… http://foursquare.com/businesses/ <ul><li>Claim your venue </li></ul><ul><li>Use foursquare’s simple self-service tools to create and manage different kinds of foursquare specials </li></ul><ul><li>Promote your participation </li></ul><ul><li>Track check-ins via foursquare-provided stats </li></ul>Missouri State University - West Plains
  27. 27. Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
  28. 28. Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
  29. 29. Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
  30. 30. Twitter http://www.twitter.com <ul><li>Broadcast (tweet) information 140 characters at a time </li></ul><ul><li>About Twitter </li></ul><ul><ul><li>http://twitter.com/about </li></ul></ul><ul><li>Twitter 101 </li></ul><ul><ul><li>http://business.twitter.com/twitter101/ </li></ul></ul><ul><li>Use Fast Follow to receive tweets as text messages without a Twitter account </li></ul><ul><ul><li>Text “follow [username]” to 40404 </li></ul></ul><ul><ul><li>http://support.twitter.com/articles/218610-new-fast-follow </li></ul></ul><ul><ul><li>http://media.twitter.com/859/fast-follows </li></ul></ul>Missouri State University - West Plains
  31. 31. Twitter… <ul><li>Create an account </li></ul><ul><li>iPhone display </li></ul>Missouri State University - West Plains
  32. 32. YouTube www.youtube.com <ul><li>Broadcast video </li></ul><ul><li>Edit and customize your channel </li></ul><ul><ul><li>http://www.google.com/support/youtube/bin/answer.py?answer=174555 </li></ul></ul>Missouri State University - West Plains
  33. 33. YouTube… Missouri State University - West Plains
  34. 34. More to Explore <ul><li>LinkedIn – Professional networking </li></ul><ul><li>www.linkedin.com </li></ul><ul><li>Yelp – Reviews of local businesses </li></ul><ul><li>www.yelp.com </li></ul>Missouri State University - West Plains
  35. 35. Legal Implications <ul><li>Minimize risk: Five social media best practices for business </li></ul><ul><ul><li>http://www.westlawinsider.com/2010/10/minimize-risk-five-social-media-best-practices-for-business/ </li></ul></ul><ul><li>Website terms and conditions: More important than you might think </li></ul><ul><ul><li>http://www.westlawinsider.com/2010/10/website-terms-and-conditions-more-important-than-you-might-think/ </li></ul></ul><ul><li>Social media for business: Legal issues faced by employees </li></ul><ul><ul><li>http://www.westlawinsider.com/2010/09/social-media-for-business-legal-issues-faced-by-employees/ </li></ul></ul>Missouri State University - West Plains
  36. 36. Policies - Links <ul><li>Should your business have a social media policy? </li></ul><ul><ul><li>http://mashable.com/2009/04/27/social-media-policy/ </li></ul></ul><ul><li>Ten must-haves for your social media policy </li></ul><ul><ul><li>http://mashable.com/2009/06/02/social-media-policy-musts/ </li></ul></ul><ul><li>Setting technology policies that make sense in a Web 2.0 World </li></ul><ul><ul><li>http://thx4playing.blogspot.com/2008/09/setting-technology-policies-that-make.html </li></ul></ul><ul><li>IBM social computing guidelines </li></ul><ul><ul><li>http://www.ibm.com/blogs/zz/en/guidelines.html </li></ul></ul><ul><li>Social Media Governance </li></ul><ul><ul><li>http://socialmediagovernance.com/policies.php </li></ul></ul>Missouri State University - West Plains
  37. 37. Conclusion <ul><li>Building an external community on social networking platforms takes time and effort. </li></ul><ul><li>The key is retaining this traffic and creating a social experience for the user that will (hopefully) lead to sales. </li></ul>Missouri State University - West Plains
  38. 38. Questions? Sue Ingram Director of Information Technology Services Missouri State University-West Plains [email_address] Missouri State University - West Plains
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