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  • 1. Social Media in Business Sue Ingram Director of Information Technology Services Missouri State University-West Plains [email_address]
  • 2. Social Media…
    • Designed to create and build relationships – promote conversation, ask for feedback, and respond to questions and comments
    • Not social media marketing , but social media engagement
    • Should be part of your overall marketing plan
    • Tools may be free, but most require ongoing attention
    Missouri State University - West Plains
  • 3. Social Media Engagement
    • What are you trying to accomplish?
    • How will you measure your progress?
    • Will you commit to the time required?
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  • 4. Getting Started
    • Create a Gmail account
      • Why?
        • Most social media sites require a login; use this email account to keep business separate from personal
      • http://mail.google.com/mail
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  • 5. Create a GMail account http://mail.google.com/mail Missouri State University - West Plains
  • 6. Google Alerts http://www.google.com/alerts
    • Find out what is being said about your company or product
    • Keep up to date on a competitor or industry
    • Get results via email – you select the frequency
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  • 7. Google Alerts… http://www.google.com/alerts Missouri State University - West Plains
  • 8. Google your business Missouri State University - West Plains
  • 9. Why let others create your ad? Google Places Missouri State University - West Plains
  • 10. Google Places… http://places.google.com/business Missouri State University - West Plains
  • 11. Google Places… http://places.google.com/business Missouri State University - West Plains
  • 12. Facebook
    • 500 million active users - 50% online on any day
    • Google and Facebook – neck and neck
    • Go where your customers are!
    • Promote conversations and interactions
    • Share, don’t sell!
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  • 13. Facebook…
    • A post on Delvin Farms’ Page
    • This is what a “fan” sees
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  • 14. Facebook…
    • Personal profile (account)
    • Group
    • Page
    • Create Facebook personal profile (account)
      • http://www.facebook.com
      • Review / change settings
    • Log in, then create Facebook Page
      • http://www.facebook.com/pages/create.php
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  • 15. Facebook… Create profile (account) http://www.facebook.com Missouri State University - West Plains
  • 16. Facebook Page… Missouri State University - West Plains
  • 17. Facebook Page…
    • Create Facebook Page
      • http://www.facebook.com/pages/create.php
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  • 18. Facebook Page…
    • Create Facebook Page
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  • 19. Facebook Page…
    • Select a shortened link name (must have 25 “fans”)
      • Example: www.facebook.com/DSIFarm
      • Add link to your business cards and other advertising
      • Add link to your Google Place and other online sites
    • Add link to your email signature
    • If you have a blog or web site:
      • Place links on your FB Page to your blog or web site
        • On the Info tab
        • In the left column below your profile picture
      • Place a link to your FB Page on your blog or web site
    Missouri State University - West Plains
  • 20. Facebook Page Statistics… Missouri State University - West Plains
  • 21. Facebook… Advanced
    • Create a Facebook Landing Page
    • Set as default for all new visitors
    • Include a “call to action” such as clicking the Like button or signing up for a newsletter
    Missouri State University - West Plains
  • 22. Facebook…coming soon
    • Facebook Places and Facebook Deals
      • Facebook’s answer to location-based social networks such as Foursquare that allow users to check in and receive deals
        • http://www.facebook.com/help/?search=facebook+places
        • http://www.facebook.com/help/?page=18846
    Missouri State University - West Plains
  • 23. Foursquare http://www.foursquare.com
    • Users use their cell phones to “check in” to a business on foursquare to earn points, win Mayorships, unlock badges, and perhaps get discounts or specials
    • Users’ “check-ins” are shared with their friends via Facebook or Twitter
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  • 24. Foursquare… http://www.foursquare.com Missouri State University - West Plains
  • 25. Foursquare… http://www.foursquare.com Missouri State University - West Plains
  • 26. Foursquare… http://foursquare.com/businesses/
    • Claim your venue
    • Use foursquare’s simple self-service tools to create and manage different kinds of foursquare specials
    • Promote your participation
    • Track check-ins via foursquare-provided stats
    Missouri State University - West Plains
  • 27. Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
  • 28. Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
  • 29. Foursquare… http://foursquare.com/businesses/ Missouri State University - West Plains
  • 30. Twitter http://www.twitter.com
    • Broadcast (tweet) information 140 characters at a time
    • About Twitter
      • http://twitter.com/about
    • Twitter 101
      • http://business.twitter.com/twitter101/
    • Use Fast Follow to receive tweets as text messages without a Twitter account
      • Text “follow [username]” to 40404
      • http://support.twitter.com/articles/218610-new-fast-follow
      • http://media.twitter.com/859/fast-follows
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  • 31. Twitter…
    • Create an account
    • iPhone display
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  • 32. YouTube www.youtube.com
    • Broadcast video
    • Edit and customize your channel
      • http://www.google.com/support/youtube/bin/answer.py?answer=174555
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  • 33. YouTube… Missouri State University - West Plains
  • 34. More to Explore
    • LinkedIn – Professional networking
    • www.linkedin.com
    • Yelp – Reviews of local businesses
    • www.yelp.com
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  • 35. Legal Implications
    • Minimize risk: Five social media best practices for business
      • http://www.westlawinsider.com/2010/10/minimize-risk-five-social-media-best-practices-for-business/
    • Website terms and conditions: More important than you might think
      • http://www.westlawinsider.com/2010/10/website-terms-and-conditions-more-important-than-you-might-think/
    • Social media for business: Legal issues faced by employees
      • http://www.westlawinsider.com/2010/09/social-media-for-business-legal-issues-faced-by-employees/
    Missouri State University - West Plains
  • 36. Policies - Links
    • Should your business have a social media policy?
      • http://mashable.com/2009/04/27/social-media-policy/
    • Ten must-haves for your social media policy
      • http://mashable.com/2009/06/02/social-media-policy-musts/
    • Setting technology policies that make sense in a Web 2.0 World
      • http://thx4playing.blogspot.com/2008/09/setting-technology-policies-that-make.html
    • IBM social computing guidelines
      • http://www.ibm.com/blogs/zz/en/guidelines.html
    • Social Media Governance
      • http://socialmediagovernance.com/policies.php
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  • 37. Conclusion
    • Building an external community on social networking platforms takes time and effort.
    • The key is retaining this traffic and creating a social experience for the user that will (hopefully) lead to sales.
    Missouri State University - West Plains
  • 38. Questions? Sue Ingram Director of Information Technology Services Missouri State University-West Plains [email_address] Missouri State University - West Plains