RockYou at Fb Developers Garage Virtual Currency

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RockYou's John Hwang presented a short overview of the ins and outs of virtual currency to the 250+ audience at November 19, 2008 San Francisco Facebook Developer Garage.

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RockYou at Fb Developers Garage Virtual Currency

  1. 1. CONFIDENTIAL: Do not copy. Do not distribute Facebook Developer’s Garage San Francisco Speed Racing and Virtual Currency Saturday, June 6, 2009
  2. 2. Agenda <ul><li>Speed Racing Overview </li></ul><ul><li>Best Practices </li></ul><ul><li>Q & A </li></ul>
  3. 3. Speed Racing Overview <ul><li>Speed Racing allows users to choose a car, customize it, and race friends </li></ul><ul><li>Virtual currency earned by racing your car </li></ul><ul><li>Virtual goods include: </li></ul><ul><ul><li>Cars ranging from “everyday vehicles” to “super cars” </li></ul></ul><ul><ul><li>Mechanical upgrades (for increasing racing odds) </li></ul></ul><ul><ul><li>Visual upgrades (for self expression through cars) </li></ul></ul><ul><li>Original application concept was for self expression, not virtual goods </li></ul>
  4. 4. Best Practices <ul><li>Give new users a way to get into the game </li></ul><ul><li>Don’t punish loyal users </li></ul><ul><ul><li>Local and global leaderboard based on winnings, not balance </li></ul></ul><ul><li>Create items not easily attainable via purchased virtual currency </li></ul>
  5. 5. Q&A <ul><li>Questions & Answers </li></ul><ul><li>Contact Information </li></ul><ul><ul><li>John Hwang </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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