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Connecvt to your data - new campaign

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My new campaign, launched on Valentine\'s Day to the UK business IT community.

My new campaign, launched on Valentine\'s Day to the UK business IT community.

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Connecvt to your data - new campaign Connecvt to your data - new campaign Presentation Transcript

  • Connect to your data campaign Stuart Mills, Marketing Manager
    • It’s time to spread some love….
  • The proposition
    • The distance between you and your data no longer matters thanks to National Ethernet
    • from Virgin Media Business. You already know the benefits that Ethernet brings – we can
    • offer those benefits on a national scale. Today It doesn’t matter where you are, Virgin
    • Media Business can connect you to your data for a fixed fee every day.
    • And to show how cost-effective we are, we’ve included a fixed daily rate price for a
    • connection to National Ethernet. You just need to choose which tier fits your business
    • best.
  • Campaign overview
    • Want something which has real standout and encourages the recipient to open the mailer
    • Use a personalised DM/EM route that talks to the prospect in a particularly engaging and ‘Virgin’ way.
    • Target segment - approximately 3,500 organisations called by Telemarketing at Virgin Media Business for six week period,
    • DM/EM to land 14 February to coincide with Valentine’s Day (feel the love)
    • Telemarketing calling starting 14 February ‘Hello, did you get my valentine’s card?’
    • Forecasted revenue c£7m pipeline.
  • Campaign overview - key message
    • “ You no longer have to feel separated from your data thanks to Virgin Media Business’s competitively priced Ethernet solutions ”
  • Campaign activity – Direct Mail Valentine’s card ‘broken heart’ design with shaped cut out Personalised ‘hand written’ font used on envelope and no frank mark – use of postage stamp to appear hand sent.
  • Campaign activity – Direct Mail
  • Second DM route (after Valentine’s Day) Second route (sent after Valentine’s Day to remaining prospects) will be a ‘missing you’ letter
  • Campaign activity – What does it say inside the card?
    • Dear Stuart,
    • They say that absence makes the heart grow fonder. But I’m here and you’re in Hook
    • with what seems like thousands of miles between us.
    • Stuart, I miss you desperately.
    • I wish we could feel close to each other, but the inconvenience of it all is just driving us
    • further apart. I know that it’s costing you dearly too, but we can’t move our relationship
    • forward while everything is slowing us down.
    • But all is not lost; I think I’ve found a way to close the distance between us. Virgin Media
    • Business can bring us closer together than ever – and all for as little as £12.30* a day.
    • No longer will we feel so hopelessly separated.
    • Please come back to me, visit www.virginmediabusiness.co.uk/together
    • Your Data xxx
  • Conclusions
    • Highly personal message for each recipient
    • ‘Virgin’ approach to B2B marketing
    • Time specific (Valentine’s Day)
    • Good forecasted ROI