Mobile Mojo 2: The Mojo Strikes Back

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Dave Fletcher, Founding Partner, The Mechanism

Delivered on January 19, 2012 to the PRSA Greater Fort Lauderdale Chapter

How can you create an internal strategy now for your business to survive and thrive in an omnipresent future dominated by smartphones, gadgets and tablets? Take an inside look at client mobile strategies, case studies and the latest design techniques for harnessing the mobile Web for your business to ultimately help you get your “mobile mojo” working for you.

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Mobile Mojo 2: The Mojo Strikes Back

  1. 1. HELLO January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  2. 2. Dave Fletcher January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  3. 3. @davefletcher January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  4. 4. #mobilemojo January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  5. 5. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  6. 6. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  7. 7. A Brand-Focused Digital Agency January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  8. 8. We demystify and guide the use of technology so that it can be usedstrategically by our clients January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  9. 9. Founded inAugust 2001 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  10. 10. Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.com
  11. 11. Stephen BakerMAY 16, 2001The Wireless Web, with Strings Attached“Computer makers likeApple need to get intophones...” January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  12. 12. Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.com
  13. 13. MaximizingYour Mobile Mojo January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  14. 14. PART II January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  15. 15. PART IIThe Mojo Strikes Back January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  16. 16. What do YouCarry With You? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  17. 17. Keys, Money,Mobile Phone. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  18. 18. Keys January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  19. 19. http://www.youtube.com/watch? v=R6qxqoi__lk January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  20. 20. http://www.youtube.com/watch? v=M5ZcaWcdgKE January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  21. 21. Money January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  22. 22. NFCNear-field Communications January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  23. 23. http://www.youtube.com/watch? v=Y80tSc1b8UI January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  24. 24. http://www.youtube.com/watch? v=sjXFOHzt6b4 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  25. 25. http://www.youtube.com/watch? v=L_ORpi4OOt0 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  26. 26. Keys, Calendar,Money, Email,Phone, Social Media,Camera, Shopping,Video Recorder, GPS,Music, etc... January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  27. 27. Headlines January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  28. 28. Monday 10/10Wednesday 10/12 Tuesday 10/11 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  29. 29. “It’s been my goal, toprovide reliable real-timecommunications aroundthe world. We did notdeliver on that goal thisweek. Not even close.”Mike LazaridisRIM founder and co-CEO January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  30. 30. RIM Android iOS100 61.6 48.7 46.9 38.8 44.5 25.1 10 7.7 6.4 4.5 1 Oct 2011 Nov 2011 Dec 2011 New Smartpone Buyers Oct 2011-Dec 2011 http://techcrunch.com/2012/01/18/among-new-smartphone-adopters-ios-share-rises-while-android-declines/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  31. 31. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  32. 32. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  33. 33. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  34. 34. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  35. 35. Best phone of CES 2012: Nokia Lumia 900 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  36. 36. http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/ event/index.html January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  37. 37. Mobile Mojo is Understanding the CurrentMobile Landscape January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  38. 38. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  39. 39. In 2009, 60% of the humans on earth are reported by the UN to possess a cellular telephone 75% of those humans are in developing countries http://www.tgdaily.com/trendwatch- features/41586-60-of-worlds- population-now-has-cell-phone- highest-ever January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  40. 40. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  41. 41. Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones 3 Billion are SMS Enabled January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  42. 42. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  43. 43. Everyone Doesn’t Have a Smartphone January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  44. 44. 96.5% of Global Mobile Users don’t have an iPhonehttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  45. 45. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  46. 46. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  47. 47. Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic 80% of all tablet traffic in the U.S. comes from iPads January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  48. 48. Global Computer Share HP Acer Dell Lenovo Apple201510 5 0 4Q10 1Q11 2Q11 3Q11Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  49. 49. Global Computer Share HP Acer Dell Lenovo Apple 3022.5 15 7.5 0 4Q10 1Q11 2Q11 3Q11 Source: IDC, Apple http://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  50. 50. Worldwide Sales of Tablets 2010 2011 2012 2015 9067.5 4522.5 0 iOS Android QNX MeeGo WebOS Source: Gartner http://www.gartner.com/it/page.jsp?id=1626414 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  51. 51. Top Smartphone Manufacturers Global April-11 July-11 30 22.5 15 7.5 0 Samsung LG Motorola Apple RIM Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  52. 52. Top Smartphone Manufacturers US Aug-Oct 11 3022.5 15 7.5 0 Apple HTC RIM Samsung Motorola Total U.S. Smartphone Subscribers Ages 13+ Source: Nielsen January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  53. 53. 327.6 Million Active Mobile Devices 315 Million People living in the U.S. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  54. 54. Out of the 6 billion people on the planet, 4.8 billion have a mobile phone. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  55. 55. Out of the 6 billion people on the planet, 4.8 billion have a mobile phone. Only 4.2 billion own a toothbrush. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  56. 56. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  57. 57. Happy Brushing January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  58. 58. How do you Optimize Your Mobile Site for all Phones? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  59. 59. How do you Optimize Your Mobile Site for all Phones? Simplify January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  60. 60. How do I ConvertMobile Visitors intoLoyal Customers? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  61. 61. How do I Convert Mobile Visitors into Loyal Customers? Provide ContentDesigned and Delivered Specifically for them January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  62. 62. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  63. 63. Should my CompanyProduce a Mobile App or aMobile Website First? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  64. 64. Depends January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  65. 65. 83% of all smartphone applicationdownloaders use Android or Apple iOSsmartphone devices They mostly discover apps by searching the top app stores and relying on recommendations. http://www.nielsen.com/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  66. 66. Moble App vs.Mobile Website January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  67. 67. Mobile AppMore Control over Device Can be Used Offline Monetize January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  68. 68. Mobile WebsiteControl of Device is Catching up Arguably Quicker to Build Universal Design (on modern smartphones) January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  69. 69. Malkin Properties MOBILE REDIRECT January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  70. 70. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  71. 71. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  72. 72. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  73. 73. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  74. 74. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  75. 75. My Morning Jacket MOBILE APP January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  76. 76. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  77. 77. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  78. 78. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  79. 79. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  80. 80. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  81. 81. If Not You, Who? RESPONSIVE DESIGN January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  82. 82. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  83. 83. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  84. 84. Mobile Mojo Helps You toPredict the Future January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  85. 85. Technically SavvyAudience is getting olderhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  86. 86. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  87. 87. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  88. 88. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  89. 89. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  90. 90. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  91. 91. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  92. 92. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  93. 93. Siri January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  94. 94. http://www.youtube.com/watch? v=7i1NYVaYv8g January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  95. 95. http://www.youtube.com/watch?v=aXV- yaFmQNk January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  96. 96. THANK YOU! January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  97. 97. @davefletcher January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com

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