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Mobile Mojo 2: The Mojo Strikes Back

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Dave Fletcher, Founding Partner, The Mechanism …

Dave Fletcher, Founding Partner, The Mechanism

Delivered on January 19, 2012 to the PRSA Greater Fort Lauderdale Chapter

How can you create an internal strategy now for your business to survive and thrive in an omnipresent future dominated by smartphones, gadgets and tablets? Take an inside look at client mobile strategies, case studies and the latest design techniques for harnessing the mobile Web for your business to ultimately help you get your “mobile mojo” working for you.

Published in: Technology, Sports, Travel

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  • 1. HELLO January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 2. Dave Fletcher January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 3. @davefletcher January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 4. #mobilemojo January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 5. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 6. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 7. A Brand-Focused Digital Agency January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 8. We demystify and guide the use of technology so that it can be usedstrategically by our clients January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 9. Founded inAugust 2001 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 10. Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.com
  • 11. Stephen BakerMAY 16, 2001The Wireless Web, with Strings Attached“Computer makers likeApple need to get intophones...” January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 12. Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.com
  • 13. MaximizingYour Mobile Mojo January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 14. PART II January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 15. PART IIThe Mojo Strikes Back January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 16. What do YouCarry With You? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 17. Keys, Money,Mobile Phone. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 18. Keys January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 19. http://www.youtube.com/watch? v=R6qxqoi__lk January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 20. http://www.youtube.com/watch? v=M5ZcaWcdgKE January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 21. Money January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 22. NFCNear-field Communications January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 23. http://www.youtube.com/watch? v=Y80tSc1b8UI January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 24. http://www.youtube.com/watch? v=sjXFOHzt6b4 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 25. http://www.youtube.com/watch? v=L_ORpi4OOt0 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 26. Keys, Calendar,Money, Email,Phone, Social Media,Camera, Shopping,Video Recorder, GPS,Music, etc... January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 27. Headlines January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 28. Monday 10/10Wednesday 10/12 Tuesday 10/11 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 29. “It’s been my goal, toprovide reliable real-timecommunications aroundthe world. We did notdeliver on that goal thisweek. Not even close.”Mike LazaridisRIM founder and co-CEO January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 30. RIM Android iOS100 61.6 48.7 46.9 38.8 44.5 25.1 10 7.7 6.4 4.5 1 Oct 2011 Nov 2011 Dec 2011 New Smartpone Buyers Oct 2011-Dec 2011 http://techcrunch.com/2012/01/18/among-new-smartphone-adopters-ios-share-rises-while-android-declines/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 31. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 32. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 33. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 34. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 35. Best phone of CES 2012: Nokia Lumia 900 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 36. http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/ event/index.html January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 37. Mobile Mojo is Understanding the CurrentMobile Landscape January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 38. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 39. In 2009, 60% of the humans on earth are reported by the UN to possess a cellular telephone 75% of those humans are in developing countries http://www.tgdaily.com/trendwatch- features/41586-60-of-worlds- population-now-has-cell-phone- highest-ever January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 40. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 41. Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones 3 Billion are SMS Enabled January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 42. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 43. Everyone Doesn’t Have a Smartphone January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 44. 96.5% of Global Mobile Users don’t have an iPhonehttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 45. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 46. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 47. Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic 80% of all tablet traffic in the U.S. comes from iPads January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 48. Global Computer Share HP Acer Dell Lenovo Apple201510 5 0 4Q10 1Q11 2Q11 3Q11Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 49. Global Computer Share HP Acer Dell Lenovo Apple 3022.5 15 7.5 0 4Q10 1Q11 2Q11 3Q11 Source: IDC, Apple http://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 50. Worldwide Sales of Tablets 2010 2011 2012 2015 9067.5 4522.5 0 iOS Android QNX MeeGo WebOS Source: Gartner http://www.gartner.com/it/page.jsp?id=1626414 January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 51. Top Smartphone Manufacturers Global April-11 July-11 30 22.5 15 7.5 0 Samsung LG Motorola Apple RIM Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 52. Top Smartphone Manufacturers US Aug-Oct 11 3022.5 15 7.5 0 Apple HTC RIM Samsung Motorola Total U.S. Smartphone Subscribers Ages 13+ Source: Nielsen January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 53. 327.6 Million Active Mobile Devices 315 Million People living in the U.S. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 54. Out of the 6 billion people on the planet, 4.8 billion have a mobile phone. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 55. Out of the 6 billion people on the planet, 4.8 billion have a mobile phone. Only 4.2 billion own a toothbrush. http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 56. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 57. Happy Brushing January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 58. How do you Optimize Your Mobile Site for all Phones? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 59. How do you Optimize Your Mobile Site for all Phones? Simplify January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 60. How do I ConvertMobile Visitors intoLoyal Customers? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 61. How do I Convert Mobile Visitors into Loyal Customers? Provide ContentDesigned and Delivered Specifically for them January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 62. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 63. Should my CompanyProduce a Mobile App or aMobile Website First? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 64. Depends January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 65. 83% of all smartphone applicationdownloaders use Android or Apple iOSsmartphone devices They mostly discover apps by searching the top app stores and relying on recommendations. http://www.nielsen.com/ January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 66. Moble App vs.Mobile Website January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 67. Mobile AppMore Control over Device Can be Used Offline Monetize January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 68. Mobile WebsiteControl of Device is Catching up Arguably Quicker to Build Universal Design (on modern smartphones) January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 69. Malkin Properties MOBILE REDIRECT January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 70. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 71. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 72. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  • 73. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 74. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 75. My Morning Jacket MOBILE APP January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 76. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  • 77. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 78. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 79. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 80. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 81. If Not You, Who? RESPONSIVE DESIGN January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 82. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 83. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 84. Mobile Mojo Helps You toPredict the Future January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 85. Technically SavvyAudience is getting olderhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 86. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 87. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 88. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 89. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 90. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 91. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 92. January 19, 2012 // PRSA Greater Fort Lauderdale Chapter@davefletcher // TheMechanism.com
  • 93. Siri January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 94. http://www.youtube.com/watch? v=7i1NYVaYv8g January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 95. http://www.youtube.com/watch?v=aXV- yaFmQNk January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 96. THANK YOU! January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com
  • 97. @davefletcher January 19, 2012 // PRSA Greater Fort Lauderdale Chapter @davefletcher // TheMechanism.com