Maximizing Your Mobile Mojo

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Dave Fletcher, Founding Partner, The Mechanism

How can you create an internal strategy now for your business to survive and thrive in an omnipresent future dominated by smartphones, gadgets and tablets? Take an inside look at client mobile strategies, case studies and the latest design techniques for harnessing the mobile Web for your business to ultimately help you get your “mobile mojo” working for you.

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Maximizing Your Mobile Mojo

  1. 1. HELLO October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  2. 2. Dave Fletcher October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  3. 3. @davefletcher October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  4. 4. #mobilemojo October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  5. 5. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  6. 6. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  7. 7. A Brand-Focused Digital Agency October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  8. 8. Founded inAugust 2001 October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  9. 9. Stephen BakerMAY 16, 2001The Wireless Web, with Strings Attached“Computer makers likeApple need to get intophones...” October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  10. 10. Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.comThe Mechanism, NYC
  11. 11. The Mechanism, London
  12. 12. The Mechanism, SA
  13. 13. Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.comSource: Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  14. 14. Maximizing Your Mobile Mojo October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comMotorola DynaTAC 8000X
  15. 15. MaximizingYour Mobile Mojo October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  16. 16. MaximizingYour Mobile Mojo October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  17. 17. What do YouCarry With You? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  18. 18. Keys, Money,Mobile Phone. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  19. 19. http://www.youtube.com/watch? v=_uqX4-xvfQo&feature=related Viper Remote Starter October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.viper.com/
  20. 20. http://www.youtube.com/watch? v=5s9wYEkRAgs Google Wallet October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.google.com/wallet/Google Wallet currently being pushed out through Nexus S 4G on Sprint only - google phone.
  21. 21. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comDirected Electronics, a car security company, has unveiled an iPhone application that remotely unlocks a users car and alsostarts it. The app also uses cell phone signals to work, meaning it doesnt have to be in close range.While the application is free, Directed Electronics sells some hardware necessary for the app to work. This hardware costshundreds of dollars to get installed on your car.http://www.google.com/wallet/http://link.schlage.com/Pages/home.aspxNTT DoCoMo has been offering a Japanese “mobile phone wallet” since 2004Google Wallet currently being pushed out through Nexus S 4G on Sprint only - google phone.
  22. 22. Keys, Calendar,Money, Email,Phone, Social Media,Camera, Shopping,Video Recorder, GPS,Music, etc... October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  23. 23. Headlines October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  24. 24. Monday 10/10Wednesday 10/12 Tuesday 10/11 October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  25. 25. “It’s been my goal, to provide reliable real-time communications around the world. We did not deliver on that goal this week. Not even close.” Mike Lazaridis RIM founder and co-CEOOctober 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  26. 26. RIM 15 10 5 0 Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011 October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.bgr.com/2011/09/16/blackberry-market-share-in-q2-may-have-hit-single-digits/Based on Millions of shipments per quarter
  27. 27. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comApple iPhone 4S Lines - NYC
  28. 28. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comApple iPhone 4S Lines - NYC
  29. 29. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  30. 30. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  31. 31. RIM Apple 20 10 0 Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011 October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.bgr.com/2011/09/16/blackberry-market-share-in-q2-may-have-hit-single-digits/Based on Millions of shipments per quarter
  32. 32. RIM Apple Samsung Nokia 30 20 10 0 Q1/2007 Q1/2008 Q1/2009 Q1/2010 Q1/2011 October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comGoogle’s Android operating system is the most popular in the nation. It bests Apple, Nokia,Windows, and RIM when it comes to subscribers. But, aside from the Nexus S, Google doesnot manufacture the phones on which Android operates.
  33. 33. Mobile Mojo is Understanding the CurrentMobile Landscape October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  34. 34. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  35. 35. In 2009, 60% of the humans on earth are reported by the UN to possess a cellular telephone 75% of those humans are in developing countries October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.vagabondjourney.com/travelogue/how-many-cell-phones-in-the-world/
  36. 36. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  37. 37. Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones 3 Billion are SMS Enabled October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  38. 38. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.comscore.com/Press_Events/Press_Releases/2011/10/Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic
  39. 39. Everyone Doesn’t Have a Smartphone October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  40. 40. 96.5% of Global Mobile Users don’t have an iPhone Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.comhttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
  41. 41. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  42. 42. Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic 80% of all tablet traffic in the U.S. comes from iPads October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.comscore.com/Press_Events/Press_Releases/2011/10/Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic
  43. 43. Top Tablets Manufacturer 80 60 40 20 0 iPad Samsung Galaxy Archos Dell Streak HP Other Source: ClickZ October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.onlinemarketing-trends.com/2011/08/statistics-on-tablet-usage-top-3-trends.htmlhttp://www.clickz.com/clickz/stats/2082314/-adults-tablet-devices
  44. 44. Top Smartphone Operating Systems April-11 July-11 50 37.5 25 12.5 0 Android iOS RIM Microsoft Symbian Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com82.2 million people in the U.S. owned smartphones during the three months ending in July2011, up 10 percent from the preceding three month period.
  45. 45. Top Smartphone Platforms April-11 July-11 30 22.5 15 7.5 0 Samsung LG Motorola Apple RIM Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com82.2 million people in the U.S. owned smartphones during the three months ending in July2011, up 10 percent from the preceding three month period.
  46. 46. Mobile Mojo isUnderstanding the History of Mobile October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  47. 47. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comDr. Martin CooperOn April 3, 1973, Martin Cooper, a Motorola researcher and executive, made the first analogue mobile phone call using a heavy prototype model. He called Dr. Joel S. Engelof Bell Labs. In 1973, when Motorola installed a base station to handle the first public demonstration of a phone call over the cellular network, the company was trying topersuade the Federal Communications Commission to allocate frequency space to private companies for use in the emerging technology of cellular communications. Aftersome initial testing in Washington for the F.C.C., Cooper and Motorola took the cellular phone technology to New York to demonstrate it to reporters and the public. On April 3,1973, standing on Sixth Avenue in New York City near the New York Hilton hotel, Cooper made a phone call from a prototype Dyna-Tac handheld cellular phone before goingto a press conference upstairs in the hotel. The phone connected Cooper with the base station on the roof of the Burlington House (now the Alliance Capital Building) acrossthe street from the hotel and into the AT&T land-line telephone system. As reporters and passers-by watched, he dialed the number and held the phone to his ear. That firstcall, placed to Dr. Joel S. Engel, head of research at Bell Labs, began a fundamental technology and communications market shift toward making phone calls to a personinstead of to a place. This first phone weighed about 2.5 lb (1.1 kg).[4][5] It was the product of Coopers vision for personal wireless handheld telephone communications,distinct from mobile car phones. Cooper has stated that watching Captain Kirk using his communicator on the television show Star Trek inspired him to develop the handheldmobile phone
  48. 48. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comCaptain Kirk!
  49. 49. The First Smartphones October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comGrounded in Tactile Design Aesthetic - the modern smartphone began to converge severalcommunications services into a single network.
  50. 50. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comSimon Personal Communicator - 1994In 1994, IBM and BellSouth introduced a combination phone and PDA called the Simon Personal Communicator. Often touted as the first smartphone,
  51. 51. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comNokia 5510 - 2001This phone featured a full QWERTY keyboard. It could also store up to 64mb of music.
  52. 52. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comNokia N-Gage - 2003Nokia’s answer to the Game Boy advance, this phone/games system had a couple of award winning titles before it succumbed to its clunky interface design.
  53. 53. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comNokia 7600 - 2004One of the first 3G smartphones by Nokia, still one of the lightest and smallest.
  54. 54. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comBlackBerry 7250 - 2005
  55. 55. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comiPhone -January 2007
  56. 56. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comLG Viewty - 2007A phone firmly focused on visuals. DivX Certified playback and 5 megapixel digital camera with Schneider Kreuznach optics are just a couple of the features of this simplydesigned phone.
  57. 57. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comHTC Dream - 2008The HTC Dream was released in the US on 22 October 2008
  58. 58. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comSony Ericsson W760i - 2008Includes the “Sensme” music feature, as well as all of the other features from the Walkman phone brand.
  59. 59. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comLG Versa - 2009Comes with an attachable QWERTY keyboard and a virtual keyboard on the touch screen.
  60. 60. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comSidekick LX 2009This 3G incarnation of the Sidekick includes improved support for social networking applications.
  61. 61. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comPalm Pre - 2009
  62. 62. Big in Japan October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  63. 63. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comCasio 001This sports model features a touch panel for interactive gaming and music.
  64. 64. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comS001 Sony Ericsson Cyber-ShotThis phone screams elegance. Oh, and it has the world’s first 3.3″ full OLED WVGA display and an 8.1 megapixel camera. Not that we’d want all that fancy stuff in NorthAmerica.
  65. 65. 327.6 Million Active Mobile Devices 315 Million People living in the U.S. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comMobile Devices means mobile, tablets and laptops combined.http://www.techspot.com/news/45851-survey-connected-mobile-devices-outnumber-people-in-us.html
  66. 66. How do you Optimize Your Mobile Site for all Phones? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  67. 67. Simplify October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  68. 68. How do I ConvertMobile Visitors intoLoyal Customers? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  69. 69. Provide ContentDesigned and Delivered Specifically for them October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  70. 70. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  71. 71. Should my CompanyProduce a Mobile App or aMobile Website First? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  72. 72. Depends October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  73. 73. Moble App vs. Mobile Website October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comViewport, Bandwidth, Context
  74. 74. Mobile App More Control over Device Can be Used Offline Monetize October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comViewport, Bandwidth, Context
  75. 75. Mobile Website Control of Device is Catching up Networks are Getting Faster Universal (on modern smartphones) October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comViewport, Bandwidth, Contexthttp://myok12.wordpress.com/2011/06/29/native-vs-html5-application-development/
  76. 76. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  77. 77. Malkin Properties MOBILE REDIRECT Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama @davefletcher // TheMechanism.com
  78. 78. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  79. 79. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  80. 80. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  81. 81. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  82. 82. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  83. 83. My Morning Jacket MOBILE APP October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  84. 84. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  85. 85. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  86. 86. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  87. 87. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  88. 88. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  89. 89. If Not You, Who? RESPONSIVE DESIGN October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.alistapart.com/articles/responsive-web-design/
  90. 90. WHO is your Audience?WHERE are they accessing your content?WHAT do they need? October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  91. 91. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  92. 92. Source: Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
  93. 93. Mobile Mojo Helps You toPredict the Future October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  94. 94. Technically Savvy Audience is getting older October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
  95. 95. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
  96. 96. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
  97. 97. Siri October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.apple.com/iphone/features/#siri
  98. 98. http://www.youtube.com/watch? v=43CD4pMlBkQ http://www.youtube.com/watch? v=APE8M9MeOWA Babies with iPads October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.youtube.com/watch?v=43CD4pMlBkQhttp://www.youtube.com/watch?v=APE8M9MeOWA
  99. 99. October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://themechanism.com/clients/ford-foundation.php
  100. 100. http://www.youtube.com/watch? v=orPYB741sqY Mobile Technology 2011 October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.comhttp://www.youtube.com/watch?v=orPYB741sqY
  101. 101. GOODBYE October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  102. 102. @davefletcher October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com
  103. 103. THANK YOU! October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL @davefletcher // TheMechanism.com

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