COMPELLING SOCIAL
 MEDIA STRATEGIES
Soaring with Flight of the Conchords

@davefletcher // TheMechanism.com
twitter.com/davefletcher
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
What we’ll be covering today.
What we’ll be covering today.

     Social Communication
What we’ll be covering today.

     Social Communication
  Homesteading the Conchords
What we’ll be covering today.

     Social Communication
  Homesteading the Conchords
 The Future of Social Networking
Social Comunication
Social Comunication

    Networks.
Social Comunication

    Networks.

    Blogging.
Social Comunication

    Networks.

    Blogging.

   Bookmarking.

    Multimedia.
Social Comunication

    Networks.

    Blogging.

   Bookmarking.

    Multimedia.

  Location-Based.
http://code.google.com/apis/youtube/
            overview.html
imapflickr.com
Who is using Social Media?
Social Media Consumption
Why are they using Social Media?
Why Do They?

  Believe.
Why Do They?

  Believe.

    Yell.
Why Do They?

  Believe.

    Yell.

   Lurk.
Why should You use Social Media?
Why Should You?

  Understand.
Why Should You?

  Understand.

 Communicate.
Why Should You?

  Understand.

 Communicate.

Give Direction.
Social Media should
Feed your Centralized Brand
Homesteading
Homesteading

  Decide.
Homesteading

  Decide.

  Curate.
Homesteading

  Decide.

  Curate.

   Create.
Homesteading

  Decide.

  Curate.

   Create.

  Connect.
http://www.flickr.com/services/
http://www.flashxpert.net/
Homesteading

  Decide.

  Curate.

   Create.

  Connect.

  Monitor.
50,000 Visits at Launch
700,000
612,500
525,000
437,500
350,000
262,500
175,000
 87,500


          Dec   Jan   Feb   Mar ...
http://www.google.com/analytics/
Future
Future

Specialization.
Future

 Specialization.

You will be Rated.
Future

 Specialization.

You will be Rated.

 Loss of Privacy.
Wake me when it’s over.
TheMechanism.com
twitter.com/davefletcher
last.fm/user/themechanism
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
Compelling Social Media Strategies: Soaring With “Flight of the Conchords”
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Compelling Social Media Strategies: Soaring With “Flight of the Conchords”

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Dave Fletcher, founder and executive creative director, The Mechanism

http://flightoftheconchords.co.nz

You tweet, have a Facebook fan page, Flickr and YouTube accounts. Yet, your presence is scattered across the Internet. How do you create an integrated online “home” where all of your marketing channels live happily, side by side? Attendees will look at how the popular musical duo and stars of HBO’s “Flight of the Conchords” created a seamless and highly interactive website to pull together the show’s various social media channels into one easily accessed place. Learn how “Flight of the Conchords” listened to its fans and created a website that answered their needs. Gain understanding of the importance of pulling various social media applications seamlessly together in one place to create an interactive, fan-centric website. Receive tips on setting up a customizable Flickr feed, and discuss other factors, such as information updates, search engine optimization (SEO) and easy navigation that determine your website’s success.

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  • Thank yous and hope they get something out of todays lecture
  • twitter, send questions, connect

  • connections - Mike Anthony






  • I have defined 4 types of social media
  • Facebook, Orkut, Friendster
  • Wordpress, Blogger, Twitter
  • Digg, Del.ic.ious, StumbleUpon
  • YouTube, Flickr, Last.fm, Ping
  • Yelp, Gowalla, Foursquare

  • music
  • According to the Nielsen Company, the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. That’s up more than two hours from last year.
    Orkut - India and Brazil
  • How are people ingesting social media
  • Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail, according to a recent study by research company TNS. On average, users spend 3.1 hours per week on social networks, versus 2.2 hours on e-mail.
    The heaviest users of social media live in Malaysia (9 hours per week), Russia (8.1 hours) and Turkey (7.7 hours). Eighty-eight percent of online users in China and 51% in Brazil said they have written their own blog or forum entry, compared to a little less than a third in the U.S.

  • 3,000,000 sold in 80 days after launch according to Apple.
  • People that want to build relationships.



  • People that want to build relationships.

  • communication creates communication.

  • every social media tool you use should be part of a singular branding mechanism.
    Social media feeds the centralized brand. Mashable example.
  • Homesteader definition
  • Decide on a strategy. What works for you might not work for others. Regardless, stick to it.
  • Collect everything you’ve got from a branding perspective. If you are a lone wolf, collect all your work and decide what fits the strategy you’ve outlined in the Decision Process.



  • curation feeds the design process
  • Collect everything you’ve got from a branding perspective. If you are a lone wolf, collect all your work and decide what fits the strategy you’ve outlined in the Decision Process.
  • Collect everything you’ve got from a branding perspective. If you are a lone wolf, collect all your work and decide what fits the strategy you’ve outlined in the Decision Process.

  • Feed the singular brand.



  • music

  • music
  • Track it.

  • music

  • sheepdog herding cattle where the cattle are the web users. as the technology gives people the means to pair up, connections will be more real. this is the reason that facebook has pushed “groups”
  • Everything is rated now. You being rated is right around the corner. It’ll be part of
  • sheepdog herding cattle where the cattle are the web users. as the technology gives people the means to pair up, connections will be more real. this is the reason that facebook has pushed “groups”
  • sheepdog herding cattle where the cattle are the web users. as the technology gives people the means to pair up, connections will be more real. this is the reason that facebook has pushed “groups”
  • sheepdog herding cattle where the cattle are the web users. as the technology gives people the means to pair up, connections will be more real. this is the reason that facebook has pushed “groups”
  • twitter
  • twitter
  • music
  • Compelling Social Media Strategies: Soaring With “Flight of the Conchords”

    1. 1. COMPELLING SOCIAL MEDIA STRATEGIES Soaring with Flight of the Conchords @davefletcher // TheMechanism.com
    2. 2. twitter.com/davefletcher
    3. 3. @davefletcher // TheMechanism.com
    4. 4. @davefletcher // TheMechanism.com
    5. 5. @davefletcher // TheMechanism.com
    6. 6. What we’ll be covering today.
    7. 7. What we’ll be covering today. Social Communication
    8. 8. What we’ll be covering today. Social Communication Homesteading the Conchords
    9. 9. What we’ll be covering today. Social Communication Homesteading the Conchords The Future of Social Networking
    10. 10. Social Comunication
    11. 11. Social Comunication Networks.
    12. 12. Social Comunication Networks. Blogging.
    13. 13. Social Comunication Networks. Blogging. Bookmarking.
    14. 14. Social Comunication Networks. Blogging. Bookmarking. Multimedia.
    15. 15. Social Comunication Networks. Blogging. Bookmarking. Multimedia. Location-Based.
    16. 16. http://code.google.com/apis/youtube/ overview.html
    17. 17. imapflickr.com
    18. 18. Who is using Social Media?
    19. 19. Social Media Consumption
    20. 20. Why are they using Social Media?
    21. 21. Why Do They? Believe.
    22. 22. Why Do They? Believe. Yell.
    23. 23. Why Do They? Believe. Yell. Lurk.
    24. 24. Why should You use Social Media?
    25. 25. Why Should You? Understand.
    26. 26. Why Should You? Understand. Communicate.
    27. 27. Why Should You? Understand. Communicate. Give Direction.
    28. 28. Social Media should Feed your Centralized Brand
    29. 29. Homesteading
    30. 30. Homesteading Decide.
    31. 31. Homesteading Decide. Curate.
    32. 32. Homesteading Decide. Curate. Create.
    33. 33. Homesteading Decide. Curate. Create. Connect.
    34. 34. http://www.flickr.com/services/
    35. 35. http://www.flashxpert.net/
    36. 36. Homesteading Decide. Curate. Create. Connect. Monitor.
    37. 37. 50,000 Visits at Launch 700,000 612,500 525,000 437,500 350,000 262,500 175,000 87,500 Dec Jan Feb Mar Apr May June July Aug Sept
    38. 38. http://www.google.com/analytics/
    39. 39. Future
    40. 40. Future Specialization.
    41. 41. Future Specialization. You will be Rated.
    42. 42. Future Specialization. You will be Rated. Loss of Privacy.
    43. 43. Future Specialization. You will be Rated. Loss of Privacy. Rise of Machines!
    44. 44. Wake me when it’s over.
    45. 45. TheMechanism.com
    46. 46. twitter.com/davefletcher
    47. 47. last.fm/user/themechanism

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