Dave Fletcher, founder and executive creative director, The Mechanism
You tweet, have a Facebook fan page, Flickr and YouTube accounts. Yet, your presence is scattered across the Internet. How do you create an integrated online “home” where all of your marketing channels live happily, side by side? Attendees will look at how the popular musical duo and stars of HBO’s “Flight of the Conchords” created a seamless and highly interactive website to pull together the show’s various social media channels into one easily accessed place. Learn how “Flight of the Conchords” listened to its fans and created a website that answered their needs. Gain understanding of the importance of pulling various social media applications seamlessly together in one place to create an interactive, fan-centric website. Receive tips on setting up a customizable Flickr feed, and discuss other factors, such as information updates, search engine optimization (SEO) and easy navigation that determine your website’s success.