The 10 copy commandments
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul>
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li><...
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10.0 adma advanced copy copy commandments

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10.0 adma advanced copy copy commandments

  1. 1. The 10 copy commandments
  2. 2. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul>
  3. 3. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul>
  4. 4. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul>
  5. 5. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul><ul><li>Use punctuation to control the reader. By remote </li></ul>
  6. 6. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul><ul><li>Use punctuation to control the reader. By remote </li></ul><ul><li>Know your product </li></ul>
  7. 7. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul><ul><li>Use punctuation to control the reader. By remote </li></ul><ul><li>Know your product </li></ul><ul><li>Avoid marketing speak </li></ul>
  8. 8. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul><ul><li>Use punctuation to control the reader. By remote </li></ul><ul><li>Know your product </li></ul><ul><li>Avoid marketing speak </li></ul><ul><li>Be invisible </li></ul>
  9. 9. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul><ul><li>Use punctuation to control the reader. By remote </li></ul><ul><li>Know your product </li></ul><ul><li>Avoid marketing speak </li></ul><ul><li>Be invisible </li></ul><ul><li>WIIFM: What ’s In It For Me </li></ul>
  10. 10. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul><ul><li>Use punctuation to control the reader. By remote </li></ul><ul><li>Know your product </li></ul><ul><li>Avoid marketing speak </li></ul><ul><li>Be invisible </li></ul><ul><li>WIIFM: What ’s In It For Me </li></ul><ul><li>Believe in what you ’re writing about </li></ul>
  11. 11. The 10 copy commandments <ul><li>When in doubt, chop it out </li></ul><ul><li>Thou shalt write in four letter words </li></ul><ul><li>Please your reader (not your boss) </li></ul><ul><li>Use punctuation to control the reader. By remote </li></ul><ul><li>Know your product </li></ul><ul><li>Avoid marketing speak </li></ul><ul><li>Be invisible </li></ul><ul><li>WIIFM: What ’s In It For Me </li></ul><ul><li>Believe in what you ’re writing about </li></ul><ul><li>Have fun! </li></ul>
  12. 12. Thank you

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