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10.0 adma advanced copy copy commandments
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10.0 adma advanced copy copy commandments

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10.0 adma advanced copy copy commandments Presentation Transcript

  • 1. The 10 copy commandments
  • 2. The 10 copy commandments
    • When in doubt, chop it out
  • 3. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
  • 4. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
  • 5. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
    • Use punctuation to control the reader. By remote
  • 6. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
    • Use punctuation to control the reader. By remote
    • Know your product
  • 7. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
    • Use punctuation to control the reader. By remote
    • Know your product
    • Avoid marketing speak
  • 8. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
    • Use punctuation to control the reader. By remote
    • Know your product
    • Avoid marketing speak
    • Be invisible
  • 9. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
    • Use punctuation to control the reader. By remote
    • Know your product
    • Avoid marketing speak
    • Be invisible
    • WIIFM: What ’s In It For Me
  • 10. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
    • Use punctuation to control the reader. By remote
    • Know your product
    • Avoid marketing speak
    • Be invisible
    • WIIFM: What ’s In It For Me
    • Believe in what you ’re writing about
  • 11. The 10 copy commandments
    • When in doubt, chop it out
    • Thou shalt write in four letter words
    • Please your reader (not your boss)
    • Use punctuation to control the reader. By remote
    • Know your product
    • Avoid marketing speak
    • Be invisible
    • WIIFM: What ’s In It For Me
    • Believe in what you ’re writing about
    • Have fun!
  • 12. Thank you