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The art of storytelling.
Presented 07.01.15
WHY STORIES?
Stories give meaning and context to
what would otherwise be a collection
of easily forgettable facts.
A story, if broken d...
Great stories invoke the
imagination to the point that
listeners begin to own them almost
as much as the teller.
If you examine great stories
throughout history,
you will inevitably find a protagonist
who digs deeper, works with scarce...
WHAT SHOULD BE IN YOUR
PITCH DECK?
WHAT’S THE PROBLEM YOU’RE SOLVING?
WHO’S THE CUSTOMER?
HOW ARE YOU GOING TO SELL/MARKET IT?
WHAT’S THE MARKET OPPORTUNITY?...
THINGS TO KEEP IN MIND
YOU ARE
THE PROTAGONIST
BALANCE THE
INTELLECTUAL WITH
THE EMOTIONAL
YOUR STORY SHOULD
EXPRESS HOW AND WHY
LIFE CHANGES BECAUSE
OF YOUR IDEA
BIG VISUALS, FEW WORDS
SHOW ME A DEMO
CHECK YOUR JARGON
AT THE DOOR
OWN YOUR MATERIAL
Q + A
Thank you!
The Art of Storytelling
The Art of Storytelling
The Art of Storytelling
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The Art of Storytelling

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Principles of storytelling as applied to business, specifically for startup and social innovation pitches.

Published in: Design, Education, Technology
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Transcript of "The Art of Storytelling"

  1. 1. The art of storytelling. Presented 07.01.15
  2. 2. WHY STORIES?
  3. 3. Stories give meaning and context to what would otherwise be a collection of easily forgettable facts. A story, if broken down into the simplest form is a connection of cause and effect. And that is exactly how we think.
  4. 4. Great stories invoke the imagination to the point that listeners begin to own them almost as much as the teller.
  5. 5. If you examine great stories throughout history, you will inevitably find a protagonist who digs deeper, works with scarce resources, makes difficult decisions, takes action despite risks, and ultimately discovers the truth.
  6. 6. WHAT SHOULD BE IN YOUR PITCH DECK?
  7. 7. WHAT’S THE PROBLEM YOU’RE SOLVING? WHO’S THE CUSTOMER? HOW ARE YOU GOING TO SELL/MARKET IT? WHAT’S THE MARKET OPPORTUNITY? WHO IS YOUR COMPETITION? HOW DO YOU MAKE MONEY? WHO’S ON YOUR TEAM?
  8. 8. THINGS TO KEEP IN MIND
  9. 9. YOU ARE THE PROTAGONIST
  10. 10. BALANCE THE INTELLECTUAL WITH THE EMOTIONAL
  11. 11. YOUR STORY SHOULD EXPRESS HOW AND WHY LIFE CHANGES BECAUSE OF YOUR IDEA
  12. 12. BIG VISUALS, FEW WORDS
  13. 13. SHOW ME A DEMO
  14. 14. CHECK YOUR JARGON AT THE DOOR
  15. 15. OWN YOUR MATERIAL
  16. 16. Q + A
  17. 17. Thank you!
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