OUTCOMES, NOT OUTPUTS.                     02.07.12
Thank you for inviting us. :)@deziner @MarkFairbankstranslatordigitalcafe.com
In the last 24 months we foundedTranslator, co-foundedMeet•Meme social trading cards,and co-founded Shindig—the first crow...
WHAT DO YOU GUYS DO?
Experience Design     Agency               Digitally-centric                         Brand Experience                     ...
LABELS. Meh.
Online LifeOffline
WE ASK “WHY?”AND FERVENTLY BELIEVE    “WHY NOT?”
?
TO BE CREATIVE MEANS THE ABILITY TO USEYOUR OBSERVATIONAL SKILLS   AND UNIQUE PROBLEM     SOLVING TALENT   ON ANYTHING.
SO, WHO’S CREATIVE?MusiciansEntrepreneursMathematiciansHackersFood Truck OwnersWomen and ChildrenEveryone             Than...
THERE HAS NEVER BEEN A BETTER TIME TO BE   CREATIVE. EVER.
BUT.
TO BE REALLY GOOD AT IT,THERE’S A LOT TO LEARN. AND LEARNING HAPPENS      IN REAL TIME.
DEVELOP YOURCREATIVE ELASTICITY.
ifttt
ifttw
“The 20th Century was—can it be    built, how can it be built?      The 21st Century is—       should it be built?”       ...
What do we need to learn?What does it (really) mean?   How do we deliver?  What does it look like?       What’s next?     ...
IdeaArchitecture
SolutionDesign
Experience Platform
WE FOCUS ON OUTCOMES,     NOT OUTPUTS.
#xdlab A Safe Place to See     How We All Think
T R A N S L AT O R L A B H O U R S A R E H E L D E A C H         W E E K O N T U E S D AY S A N D T H U R S D AY S      F ...
COMMUNITY                                      SUPPORT               SUSTAINABILITY                                       ...
SO.HOW DO WEDO THIS?
IDEA ARCHITECTURE    WRITE/DRAW    RESEARCH      REFINE
SOLUTION DESIGN   PROBLEM ID  TOUCHPOINTS     REFINE
EXPERIENCE PLATFORM      MEANING      FEELING       REFINE
ASK “WHY?”AND FERVENTLY BELIEVE    “WHY NOT?”
Thanks!
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Outcomes, Not Ouputs.
Upcoming SlideShare
Loading in …5
×

Outcomes, Not Ouputs.

503 views

Published on

A presentation given to the Lean Start-up Class taught by Greg Meier and Nick Wichert at UW-Milwaukee on 2.7.12

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
503
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • But we still get this question.
  • We used to answer with these descriptions. It didn’t help.
  • They were just labels anyways.
  • Yep.
  • Who in the room thinks they are creative?
  • Our definition.
  • If this then what?
  • yep
  • It works. 
  • Outcomes, Not Ouputs.

    1. 1. OUTCOMES, NOT OUTPUTS. 02.07.12
    2. 2. Thank you for inviting us. :)@deziner @MarkFairbankstranslatordigitalcafe.com
    3. 3. In the last 24 months we foundedTranslator, co-foundedMeet•Meme social trading cards,and co-founded Shindig—the first crowd-powered eventbooking platform.(And we’re just getting started.)
    4. 4. WHAT DO YOU GUYS DO?
    5. 5. Experience Design Agency Digitally-centric Brand Experience Agency Idea Lab. Design Studio. Digital Agency. Community Hub.
    6. 6. LABELS. Meh.
    7. 7. Online LifeOffline
    8. 8. WE ASK “WHY?”AND FERVENTLY BELIEVE “WHY NOT?”
    9. 9. ?
    10. 10. TO BE CREATIVE MEANS THE ABILITY TO USEYOUR OBSERVATIONAL SKILLS AND UNIQUE PROBLEM SOLVING TALENT ON ANYTHING.
    11. 11. SO, WHO’S CREATIVE?MusiciansEntrepreneursMathematiciansHackersFood Truck OwnersWomen and ChildrenEveryone Thanks to digital
    12. 12. THERE HAS NEVER BEEN A BETTER TIME TO BE CREATIVE. EVER.
    13. 13. BUT.
    14. 14. TO BE REALLY GOOD AT IT,THERE’S A LOT TO LEARN. AND LEARNING HAPPENS IN REAL TIME.
    15. 15. DEVELOP YOURCREATIVE ELASTICITY.
    16. 16. ifttt
    17. 17. ifttw
    18. 18. “The 20th Century was—can it be built, how can it be built? The 21st Century is— should it be built?” Eric Ries
    19. 19. What do we need to learn?What does it (really) mean? How do we deliver? What does it look like? What’s next? (Repeat)
    20. 20. IdeaArchitecture
    21. 21. SolutionDesign
    22. 22. Experience Platform
    23. 23. WE FOCUS ON OUTCOMES, NOT OUTPUTS.
    24. 24. #xdlab A Safe Place to See How We All Think
    25. 25. T R A N S L AT O R L A B H O U R S A R E H E L D E A C H W E E K O N T U E S D AY S A N D T H U R S D AY S F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T. T H E Y A R E F R E E A N D O P E N T O T H E C O M M U N I T Y. W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G ,T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R . W E S E R V E R E A L LY S T R O N G C O F F E E . WE SHARE IDEAS. IT’S MAGIC.
    26. 26. COMMUNITY SUPPORT SUSTAINABILITY GRASS ROOTS SELL THROUGH GOOD LOCAL PULL EVENTS WORK ETHIC TASTINGS PRIDE CONSISTENCY STREET CREDAWARDS BREWERY TOUR SERVERS SCRATCH HOME BREWERS CRAFT FANATICS NEW FACE PROGRESSIVE SEASONALS, ABV PACKAGING UNTAPPD REAL MILWAUKEEANS CRAFT GLASSWARE FLAVOR CREATIVITY
    27. 27. SO.HOW DO WEDO THIS?
    28. 28. IDEA ARCHITECTURE WRITE/DRAW RESEARCH REFINE
    29. 29. SOLUTION DESIGN PROBLEM ID TOUCHPOINTS REFINE
    30. 30. EXPERIENCE PLATFORM MEANING FEELING REFINE
    31. 31. ASK “WHY?”AND FERVENTLY BELIEVE “WHY NOT?”
    32. 32. Thanks!

    ×