Outcomes, Not Ouputs.

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A presentation given to the Lean Start-up Class taught by Greg Meier and Nick Wichert at UW-Milwaukee on 2.7.12

A presentation given to the Lean Start-up Class taught by Greg Meier and Nick Wichert at UW-Milwaukee on 2.7.12

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  • But we still get this question.
  • We used to answer with these descriptions. It didn’t help.
  • They were just labels anyways.
  • Yep.
  • Who in the room thinks they are creative?
  • Our definition.
  • If this then what?
  • yep
  • It works. 

Transcript

  • 1. OUTCOMES, NOT OUTPUTS. 02.07.12
  • 2. Thank you for inviting us. :)@deziner @MarkFairbankstranslatordigitalcafe.com
  • 3. In the last 24 months we foundedTranslator, co-foundedMeet•Meme social trading cards,and co-founded Shindig—the first crowd-powered eventbooking platform.(And we’re just getting started.)
  • 4. WHAT DO YOU GUYS DO?
  • 5. Experience Design Agency Digitally-centric Brand Experience Agency Idea Lab. Design Studio. Digital Agency. Community Hub.
  • 6. LABELS. Meh.
  • 7. Online LifeOffline
  • 8. WE ASK “WHY?”AND FERVENTLY BELIEVE “WHY NOT?”
  • 9. ?
  • 10. TO BE CREATIVE MEANS THE ABILITY TO USEYOUR OBSERVATIONAL SKILLS AND UNIQUE PROBLEM SOLVING TALENT ON ANYTHING.
  • 11. SO, WHO’S CREATIVE?MusiciansEntrepreneursMathematiciansHackersFood Truck OwnersWomen and ChildrenEveryone Thanks to digital
  • 12. THERE HAS NEVER BEEN A BETTER TIME TO BE CREATIVE. EVER.
  • 13. BUT.
  • 14. TO BE REALLY GOOD AT IT,THERE’S A LOT TO LEARN. AND LEARNING HAPPENS IN REAL TIME.
  • 15. DEVELOP YOURCREATIVE ELASTICITY.
  • 16. ifttt
  • 17. ifttw
  • 18. “The 20th Century was—can it be built, how can it be built? The 21st Century is— should it be built?” Eric Ries
  • 19. What do we need to learn?What does it (really) mean? How do we deliver? What does it look like? What’s next? (Repeat)
  • 20. IdeaArchitecture
  • 21. SolutionDesign
  • 22. Experience Platform
  • 23. WE FOCUS ON OUTCOMES, NOT OUTPUTS.
  • 24. #xdlab A Safe Place to See How We All Think
  • 25. T R A N S L AT O R L A B H O U R S A R E H E L D E A C H W E E K O N T U E S D AY S A N D T H U R S D AY S F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T. T H E Y A R E F R E E A N D O P E N T O T H E C O M M U N I T Y. W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G ,T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R . W E S E R V E R E A L LY S T R O N G C O F F E E . WE SHARE IDEAS. IT’S MAGIC.
  • 26. COMMUNITY SUPPORT SUSTAINABILITY GRASS ROOTS SELL THROUGH GOOD LOCAL PULL EVENTS WORK ETHIC TASTINGS PRIDE CONSISTENCY STREET CREDAWARDS BREWERY TOUR SERVERS SCRATCH HOME BREWERS CRAFT FANATICS NEW FACE PROGRESSIVE SEASONALS, ABV PACKAGING UNTAPPD REAL MILWAUKEEANS CRAFT GLASSWARE FLAVOR CREATIVITY
  • 27. SO.HOW DO WEDO THIS?
  • 28. IDEA ARCHITECTURE WRITE/DRAW RESEARCH REFINE
  • 29. SOLUTION DESIGN PROBLEM ID TOUCHPOINTS REFINE
  • 30. EXPERIENCE PLATFORM MEANING FEELING REFINE
  • 31. ASK “WHY?”AND FERVENTLY BELIEVE “WHY NOT?”
  • 32. Thanks!