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Social Web and the Connected Consumer: In-Store
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Social Web and the Connected Consumer: In-Store

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Kurt Karlenzig, The Marketing Store's SVP, Global Digital shares social media marketing for in-store and shopper marketing with POPAI's Masters Program. The Marketing Store is one of the world's …

Kurt Karlenzig, The Marketing Store's SVP, Global Digital shares social media marketing for in-store and shopper marketing with POPAI's Masters Program. The Marketing Store is one of the world's largest brand activation agencies. For more information, visit: http://themarketingstore.com or follow @marketingstore

Published in: Business, News & Politics

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  • Original map posted on xkcd Randall Munroe in 2007: http://xkcd.com/256/
  • Original map posted on xkcd by Randall Munroe in 2010: http://xkcd.com/802/
  • Who do you think will be using it most?
  • Who do you think will be using it most?
  • Follow Hugh MacCleod at @gapingvoid
  • Some examples of people getting it right.
  • Gary Vaynerchuk
  • Uniqlo’s social auction makes the prices go down.
  • Transcript

    • 1. POPAI MASTERS SERIES June 28, 2011 Kurt Karlenzig SVP, The Marketing Store Worldwide SOCIAL WEB AND THE CONNECTED CUSTOMER SOCIAL MARKETING FOR BRANDS AND RETAIL
    • 2. AGENDA SOCIAL MARKETING POPAI CHICAGO 2011 1. A BRIEF HISTORY LESSON MASSIVE GROWTH AND EVOLUTION 2. EVOLVING Behavior 3. SOCIAL WEB & THE CONNECTED CUSTOMER SOCIAL SHOPPING 4. Marketing Opportunities 5. Q&A
    • 3. INTRODUCTION
    • 4. SOCIAL MARKETING POPAI CHICAGO 2011 GLOBAL NETWORK. LOCAL RELEVANCE. Birmingham, UK | Buenos Aires | Chicago | Hong Kong | London | Paris | Sao Paulo | Shanghai | Sydney | Tokyo | Toronto The Marketing Store has nearly 1,000 employees on five continents around the globe.
    • 5. SOCIAL WEB - HOW IT STARTED
    • 6. February 2006, Forrester Big Idea “Social Computing” TECH & SOCIAL CONVERGENCE CREATE SOCIAL COMPUTING SOCIAL MARKETING POPAI CHICAGO 2011
    • 7.  
    • 8.  
    • 9.  
    • 10.  
    • 11. SOCIAL MARKETING POPAI CHICAGO 2011
    • 12. SOCIAL MARKETING POPAI CHICAGO 2011
    • 13. SOCIAL MARKETING POPAI CHICAGO 2011 ONLINE ACTIVITY -2010
    • 14. GOING MOBILE RAPID SHIFT AND BEHAVIOR CHANGE
    • 15. SOCIAL MARKETING POPAI CHICAGO 2011 2000 2010 MOBILE GETS SMARTER
    • 16. SOCIAL MARKETING POPAI CHICAGO 2011 SOURCE- MARY MEEKER- KPCB - FEB 2011 NEW BEHAVIOR
    • 17. THE SOCIAL WEB IS MOBILE SOCIAL MARKETING POPAI CHICAGO 2011
    • 18. Predicted to eclipse fixed internet use by the end of MOBILE WEB USE 2013
    • 19. SOURCE- EMARKETER- MARCH 2011
    • 20. SOCIAL MARKETING POPAI CHICAGO 2011
    • 21. SOCIAL SHOPPING
      • Shopping Apps and tools
      • Group deals/shopping sites
      • Shopping communities that bring like-minded people together to discuss, share, and shop.
      • Recommendation engines allow shoppers to provide advice to fellow shoppers.
      • Social Shopping Marketplaces which bring sellers and buyers together to connect and transact

      SOCIAL MARKETING POPAI CHICAGO 2011
    • 22. SOCIAL MARKETING POPAI CHICAGO 2011 Retailer apps (Walmart, Target, Etc.) Deal sites (Groupon, Etc.) Barcode scanners Coupon apps Price comparison Location-based apps for nearby deals 52 % 49 % 42% 22 % 37 % 34 % SHOPPING MomS & APP USE
    • 23. GROUP DAILY DEALS SOCIAL MARKETING POPAI CHICAGO 2011
    • 24. SCANNER APPS SOCIAL MARKETING POPAI CHICAGO 2011
    • 25. LOCATION BASED SHOPPING SOCIAL MARKETING POPAI CHICAGO 2011
    • 26. CROWD Powered REVIEWs SOCIAL MARKETING POPAI CHICAGO 2011
    • 27. SOCIAL CONNECTED SHOPPiNG SOCIAL MARKETING POPAI CHICAGO 2011
    • 28. SOCIAL CONNECTED SHOPPNG SOCIAL MARKETING POPAI CHICAGO 2011
    • 29. SOCIAL CONNECTED SHOPPNG SOCIAL MARKETING POPAI CHICAGO 2011
    • 30. GETTING THERE SOCIAL CONNECTED MARKETING
    • 31. SOCIAL MARKETING POPAI CHICAGO 2011
    • 32. SOCIAL MARKETING POPAI CHICAGO 2011 Live it- Understand how the social network functions before you build your presence Stop, Look, Listen to the conversation Use social monitoring tools to capture data GETTING STARTED
    • 33. SOCIAL MARKETING POPAI CHICAGO 2011
      • Enable discussion, the wall, photos, etc . read and respond to comments
        • Always be transparent about your role
      • Create useful apps and experiences that model what friends do naturally – share info, experiences and laughs
      • Offer a reason to engage and provide value
      • Plan out how you will get grow a following and get distributed beyond Facebook and Twitter
      BUILDING A FOLLOWING
    • 34. SOCIAL MARKETING POPAI CHICAGO 2011
    • 35. SOCIAL MARKETING POPAI CHICAGO 2011
    • 36. SOCIAL MARKETING POPAI CHICAGO 2011
    • 37. SOCIAL MARKETING POPAI CHICAGO 2011
    • 38. SOCIAL MARKETING POPAI CHICAGO 2011
    • 39. SOCIAL MARKETING POPAI CHICAGO 2011
    • 40. SOCIAL MARKETING POPAI CHICAGO 2011
    • 41. Q&A SOCIAL MARKETING POPAI CHICAGO 2011
    • 42. Follow us on twitter @marketingstore @dkmann SOCIAL MARKETING POPAI CHICAGO 2011