For Small Businesses

THE SIGNATURE

THE SIGNATURE “ The Ultimate Driving Machine”

THE SIGNATURE “ The Ultimate Driving Machine”

THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings”

THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings”

THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….”

THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….”

THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….” “ What happens in ______ stays in _____”

THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….” “ What happens in ______ stays in _____”

THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”

THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”

THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”

THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”

THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.” Flickr photo by dave mcmt

The Brand The Signature The Consumer

The Rules The Don'ts of Tagline Creation Don't brag or engage in chest-beating. Talk to the customer and not yourself. Don't participate in tagline fads. Avoid formulas and plays on words based on popular sayings Don't use one-word taglines. The Do’s of Tagline Creation Start with a creative brief: a one page document that identifies: - Your goal - Your target - Your most compelling attribute Translate your brand promise into a tagline filtered through your brand personality. Decide on a voice, face, personality, and attitude of your brand. Find a professional to help you develop a good tagline Once you get a tagline, commit to it and put it on everything you do.

Flickr photo by sabandija in da house "Anybody can create a product; it takes brains to create a brand." T. Scott Gross – Microbranding: Build a Powerful Personal Brand & Beat Your Competition

BRAND PROMISE 2. SIGNATURE

BRAND PROMISE

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