Your SlideShare is downloading. ×
Build Your Marketing Plan Part 1 - The Brand Promise
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Build Your Marketing Plan Part 1 - The Brand Promise

10,832
views

Published on

The first part of the Build Your Marketing Plan series. The foundation of all your branding efforts is your brand promise. This installment shows you how to build one with legs, that is based on the …

The first part of the Build Your Marketing Plan series. The foundation of all your branding efforts is your brand promise. This installment shows you how to build one with legs, that is based on the truth. See the complete series on The Marketing Spot blog. You can view all parts of this series, including articles and worksheet downloads at TheMarketingSpot.blogspot.com. Look in the July 2008 archives.

Presented by Jay Ehret

Published in: Business, Technology

0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
10,832
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1,913
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Welcome to DIY marketing for Small Businesses.
  • Transcript

    • 1. For Small Businesses
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6. Relationships Thoughts….Feelings Shortcuts
    • 7.  
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12.
      • THE PROCESS
        • Develop a Brand Promise
        • Build a Signature
      Branding Your Shortcut
    • 13. Flickr photo by amelungc
    • 14. I. VALUES
    • 15.  
    • 16.  
    • 17.  
    • 18.
      • Creativity
      I. VALUES
    • 19.
      • Creativity
      • Fanatical attention to consistency and detail
      I. VALUES
    • 20.
      • Creativity
      • Fanatical attention to consistency and detail
      • Preservation of ________ Magic
      I. VALUES
    • 21.
      • Creativity
      • Fanatical attention to consistency and detail
      • Preservation of ________ Magic
      I. VALUES Write your top three values now.
    • 22. II. MISSION
    • 23. Center of Focus II. MISSION “ To solve unsolved problems innovatively ”
    • 24. Center of Focus II. MISSION “ To solve unsolved problems innovatively ” Write a mission statement now.
    • 25. III. VISION
    • 26. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
    • 27. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
    • 28.  
    • 29. IV. THE PROMISE
    • 30. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
    • 31. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
    • 32. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
    • 33. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs” Write your brand promise now.
    • 34.  
    • 35. For Small Businesses TheMarketingSpot.blogspot.com 254-399-8093