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Beyond Facebook: Marketing on Other Social Networks,[object Object],Session Leaders:  Mark Juleen, Charity Hisle, & Brent Williams,[object Object]
What do you want to take away?,[object Object]
Topics We Will Cover,[object Object],What to Tweet,[object Object],Participating in the “Conversation”,[object Object],Building your network,[object Object],How to manage your Tweets,[object Object],Distribution to and from Twitter,[object Object]
Twitter – Getting Started,[object Object],First, set up an account,[object Object],Fill out your account information,[object Object],People want to know who you are before the follow you!,[object Object],Go “under the radar” and tweet to nobody,[object Object],Few people will follow you back if you haven’t tweeted yet,[object Object],Start following people,[object Object]
Who Will Be Tweeting?,[object Object],Individual Accounts Without Company Name,[object Object],Example:  @TamelaCoval,[object Object],Individual Accounts Branded With Company Name,[object Object],Example:  @CarrieatRoscoe,[object Object],Company Branded Accounts,[object Object],Example:  @TrainingFactor,[object Object]
Who Are We Trying To Reach?,[object Object],Identify who are your target audiences:,[object Object],Existing Customers,[object Object],Sales Prospects,[object Object],Business Network,[object Object],Shareholders,[object Object],The Local Community,[object Object],Remember that your Tweets will be public, so even if you choose one audience over another, they can still see your Tweets!,[object Object]
What Should We Be Tweeting?,[object Object],Product Rollouts and Special Deals,[object Object],		From @Starbucks,[object Object]
What Should We Be Tweeting?,[object Object],Contests and Community Involvement,[object Object],			From @CowBoom,[object Object]
What Should We Be Tweeting?,[object Object],Company News,[object Object],If a news entity, like New York Times, it links to their news posts.,[object Object],		From @JetBlue,[object Object]
What Should We Be Tweeting?,[object Object],Customer Service and Rapport Building,[object Object]
What Should We Be Tweeting?,[object Object],Get Creative!,[object Object],The Flatulent Office Chair,[object Object],http://twitter.com/OfficeChair/,[object Object],Albion’s Oven,[object Object],http://www.twitter.com/AlbionsOven/,[object Object],Automatic Pool Tweets?,[object Object],“The pool just hit 80 degrees!  Stop stressing and get out here!”,[object Object]
Interacting With Twitter,[object Object],@Username,[object Object],		(reply),[object Object],RT @Username,[object Object],(“Retweet”= Forward),[object Object]
Interacting With Twitter,[object Object],Direct Messages (“DMs”),[object Object],Private messages sent directly to a user,[object Object],Hashtags (#),[object Object],Hashtags are a way to categorize Tweets,[object Object],#SuperBowl,[object Object],#AptChat,[object Object],Services to “watch” a Twitter Chat using a hashtag,[object Object],TweetGrid  (http://tweetgrid.com),[object Object]
Twitter Etiquette,[object Object],Watch what you Tweet about,[object Object],You will be heard! Remember that you are speaking in a room full of other people,[object Object],Nobody wants to hear how good your egg salad sandwich was,[object Object]
Twitter Etiquette,[object Object],Twitter Spam,[object Object],Following thousands of people hoping they will follow you back.,[object Object],Replying to people for the same reason.,[object Object]
First, strategize!  Look back at your “audiences” and let that guide you in how to find people to follow.,[object Object],Find existing customers and contacts,[object Object],Use the Invite By Email feature and enter their email addresses in the system.  If they are already on Twitter, you will instantly “follow” them.  If not, it will send them an invitation to join Twitter.  ,[object Object],Make sure this is reasonable to do with your network.,[object Object],Try FB140 to find your Facebook contacts (http://www.twables.com/fb140),[object Object],Who Do You Follow?,[object Object]
Who Do You Follow?,[object Object],Who are your contacts following?,[object Object],Look at their Following list in Twitter,[object Object],Mr. Tweet,[object Object],http://mrtweet.net/,[object Object],Twubble,[object Object],http://www.crazybob.org/twubble/,[object Object],Who Should I Follow,[object Object],http://www.whoshouldifollow.com/,[object Object]
Who Do You Follow?,[object Object],Local Community,[object Object],Twellow  (Twitter Directory),[object Object],http://www.twellow.com,[object Object],Nearby Tweets  (Find Local Twitter-ers),[object Object],http://www.nearbytweets.com,[object Object],TwitterLocal (Desktop App for Local Tweets),[object Object],http://www.twitterlocal.net,[object Object]
Who Do You Follow?,[object Object],Twitter Search,[object Object],http://search.twitter.com,[object Object],Containing Certain Keywords,[object Object],From or To a Specific Person,[object Object],Location-Based Search,[object Object],Mentions of your product type or even competitor,[object Object],Using Your Twitter Management Tool For Keyword Searches  (i.e., TweetDeck or Seesmic),[object Object]
How To Get Followers,[object Object],Follow-Backs,[object Object],Directed to your Twitter page from other locations,[object Object],You Facebook Fan Page or other social media accounts,[object Object],Your website,[object Object],On all communications and collateral,[object Object],Referrals and recommendations (i.e., “Follow Friday”),[object Object],Create quality content that people RT or Reply to,[object Object]
Managing Your Following List,[object Object],Friend Or Follow,[object Object],http://friendorfollow.com/,[object Object],Are you following somebody and they aren’t following you back?  That could hurt your ratio!,[object Object]
Twitter Lists,[object Object],Allows you to organize different types of Twitter users.,[object Object],If you have a policy of auto-following users, your following list may too big to manage.  Lists allow you to keep track a smaller segment of that list.,[object Object],@JasonFalls,[object Object]
Twitter Tools,[object Object],TweetDeck,[object Object],Manages multiple accounts,[object Object],Posting to multiple accounts,[object Object],Seesmic,[object Object],Manages multiple accounts,[object Object],Posting to multiple accounts,[object Object],Acquired Ping.fm,[object Object],Negative:  Notification does not show the actual Tweet,[object Object]
Mobile Apps,[object Object],SMS Text Messaging,[object Object],Standard Twitter feature,[object Object],Tweetie (for iPhone),[object Object],(http://www.atebits.com/software/tweetie),[object Object],OpenBeak (Formerly TwitterBerry for Blackberry),[object Object],(http://www.orangatame.com/products/openbeak/),[object Object]
Group Tweeting,[object Object],Important solution when multiple people are dealing with one Twitter account,[object Object],HootSuite,[object Object],http://hootsuite.com/,[object Object],TweetFunnel,[object Object],http://www.tweetfunnel.com/,[object Object],CoTweet,[object Object],http://cotweet.com/,[object Object]
Distribution Of Your Tweets,[object Object],On Your Website,[object Object],Pulling in your Tweets,[object Object],Twitter Badges  (http://twitter.com/badges),[object Object]
Distribution Of Your Tweets,[object Object],On Your Website,[object Object],BackType & Custom Solutions,[object Object],Used to bring in Tweets about a specific page on your website.,[object Object],Mark Juleen response to Mike Brewer blog (http://mbrewergroup.com),[object Object]
Distribution Of Your Tweets,[object Object],On Your Website,[object Object],Streaming Tweets using a hashtag or keyword,[object Object],Streaming Tweets showing any Tweet with the #AptChat, “mfinsiders”, or #mfi keywords,[object Object]
Distribution Of Your Tweets,[object Object],On Your Website,[object Object],Twitter Sharing Options,[object Object],Twitter Share Icon  (http://www.tweetmeme.com),[object Object],Allows readers to share a link to your content to their network,[object Object],General Twitter Icon,[object Object],Your website should have an icon directing back to Twitter to increase visibility and awareness of your Twitter account,[object Object]
Distribution Of Your Tweets,[object Object],To Facebook Fan Page,[object Object],There are multiple ways to stream information from one source to the next,[object Object],Use Ping.fm (http://www.ping.fm) to pull Tweets and send them to a Fan Page,[object Object],Use the Facebook App “RSS Graffiti”, which pulls in RSS feeds.  Each Twitter account has an RSS feed which you can use for this purpose.,[object Object],Use Facebook “Notes” to publish your Tweets,[object Object],Easiest, but least visually appealing,[object Object]
Pulling Content Into Twitter,[object Object],TwitterFeed   (http://www.twitterfeed.com),[object Object],Have a notice for each new blog posted on Twitter.,[object Object]
Pulling Content Into Twitter,[object Object],Yahoo Pipes (http://pipes.yahoo.com),[object Object],RSS Super-tool,[object Object],Combine RSS feeds,[object Object],Modify titles of RSS feeds,[object Object],Modify descriptions,[object Object],Sort and filter posts,[object Object]
Automatic Twitter Functions & Tools,[object Object],Be careful with tools that automate certain tasks, as it might be against the Twitter TOS,[object Object],Auto Follow and Remove,[object Object],Timed Tweets,[object Object],Mass Direct Messages,[object Object],Auto Replies based on keyword,[object Object]
Reputation Management,[object Object],These systems can give you email alerts when a keyword has been used.  Set this as your company name (and derivatives) and see what people are saying about you!,[object Object],TweetBeep   (http://www.tweetbeep.com/),[object Object],Possibly unreliable,[object Object],TweetScan   (http://www.tweetscan.com/),[object Object],$15/year,[object Object],Google Alerts   (http://www.google.com/alerts),[object Object]
Reputation Management,[object Object],The State Farm Example,[object Object]
Reputation Management,[object Object],The Times Square Apartments Example,[object Object]
Beyond Facebook Part 1 - Optimization Summit
Topics We Will Cover,[object Object],What is LinkedIn?,[object Object],Who uses LinkedIn?,[object Object],Creating your professional brand,[object Object],Building your network,[object Object],Writing recommendations and introducing colleagues,[object Object],LinkedIn Groups,[object Object],LinkedIn Answers,[object Object],Advertising and Polling on LinkedIn,[object Object],LinkedIn Tools,[object Object],5 things to avoid online,[object Object]
LinkedIn’s Mission:,[object Object],To connect the world’s professionals to make them more productive and successful.,[object Object]
What is LinkedIn?,[object Object]
What is LinkedIn?,[object Object],“Tools like LinkedIn and Twitter are of rapidly increasing importance. But that is all they are – tools. If you don’t have the mindset to build relationships, then you’re not ready for the tools.”,[object Object],- Keith Ferrazzi, author of “Never Eat Alone”,[object Object]
What is LinkedIn?,[object Object],[object Object]
Your online resume
Your online business card
Your social Rolodex,[object Object]
Over 60 million professionals,[object Object],Over 200 countries,[object Object],Over 170 industries,[object Object],Execs from every Fortune 500 company,[object Object],2003 = 1 million new accounts = 477 days,[object Object],2009 = 1 million new accounts = 12 days,[object Object],Who uses LinkedIn?,[object Object]
Branding,[object Object]
Use a photo that’s professional and recognizable,[object Object],Keep connections public so others can see how they are connected to you,[object Object],Create a vanity URL to increase SEO,[object Object],List specialties you’d like to associate with your brand,[object Object],Add links to your website and blog, and sync your Twitter account so your network will have unique insight into you,[object Object],Creating your professional brand,[object Object]
Creating your professional brand,[object Object],Fill out your account information,[object Object],Complete your online resume, be as thorough as possible,[object Object],List non-jobs, like chairing a conference or leading a panel to show color and breadth,[object Object],Don’t include:,[object Object],Contact information you’re not comfortable sharing,[object Object],Half-truths or exaggerations,[object Object],Politics or religion,[object Object],Keep your profile updated regularly,[object Object]
Networking,[object Object]
Building your network,[object Object],Make connections,[object Object],LinkedIn displays 3 degrees of separation, to expand your potential network,[object Object],Connect with those you’ve worked with in the past,[object Object],Connect with vendors and customers,[object Object],Only invite those to connect with you that you know and trust,[object Object],Import connections from various web mail accounts,[object Object],Find contacts by advanced people search,[object Object],HINT: It’s polite to archive requests rather than rejecting,[object Object]
Recommendations & Introductions,[object Object]
Writing recommendations and introducing colleagues,[object Object],A broad range of endorsements demonstrates you can be trusted,[object Object],Recommend those that you’ve had good experiences with,[object Object],Introduce colleagues after you gain an understanding of their intentions,[object Object],Always explain why you need an introduction,[object Object]
Groups,[object Object]
LinkedIn Groups,[object Object],Easy to create,[object Object],Moderation tools,[object Object],Distribution capabilities,[object Object],Email messaging,[object Object]
Answers,[object Object]
LinkedIn Answers,[object Object],1,000+ questions posted weekly,[object Object],3,000+ answers submitted weekly,[object Object],70+ categories available for sponsorship,[object Object]
Advertising and Polling,[object Object]
Advertising and Polling on LinkedIn,[object Object],Target audiences with ads distributed by:,[object Object],Profession,[object Object],Seniority,[object Object],Industry,[object Object],Company Size,[object Object],Geography,[object Object],Activity,[object Object],Engage with Polls,[object Object],Easy,[object Object],Ads can be targeted based on response for paid accounts,[object Object]

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Beyond Facebook Part 1 - Optimization Summit

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