An Introduction toThe Marketing Eye Prepared for (insert name)
What we do The Marketing Eye provides a total marketing solution for growing businesses Translation services Photography Copy writing Training and mentoring Marketing collateral Website development Marketing strategy & plans Brand strategy Social media Telemarketing E-marketing /search marketing Media planning Media buying Market Research PR Outsourced service In house capability
Our core philosophies ‘Success is only success if it is sustainable’ We want your marketing to work. We are happy to help with projects in isolation, but will always look to provide advice, where advice is needed, to improve effectiveness and return on investment ‘Responsibility, ownership and accountability’ You have trusted us with your project and your budget and we take these responsibilities very seriously indeed. We think before we ask, suggest solutions not pose problems and take great pride in the results. ‘Every client is our only client’ We treat every client as if they were only client. This means a constant focus on service, attention to detail and being available when you need us.
How we can add value We can adapt our services to reflect the level of marketing experience and resource within an organisation. We are very comfortable with taking our lead from in-house marketing managers and directors or can fulfil this role if it doesn’t already exist. Create a marketing strategy and plan Support your brand development Inside and out Help analyse and segment your clients and prospects Bring structure to your prospecting, retention and growth activity Implement certain requirements. Manage the implementation of others Critically assess everything you do at the moment Organise your marketing internally Act as a foil for your marketing and strategy development
Solutions There to provide the support you need on an ongoing basis - just as if we were part of your team. From £500 per month A meeting at your place or ours followed by a comprehensive written report covering everything from potential target markets to specific marketing tactics. We have created a range of packages to help you access the support you need From £100 A mentor to coach, encourage, motivate and develop your team to give it the experience it needs to perform at a higher level. £295 per session Like the idea of PR, but put off by the thought of expensive monthly retainers? Then our PR Watch service is for you. From £150 per month Our Sales Drive service provides a full audit of your sales team and processes followed by detailed recommendations and implementation support From £600* *For the audit phase – psychometric tests are an optional extra
Resources We have the right combination of experienced and talented internal resource, complemented by approved specialist suppliers, to meet all of our clients’ needs. The Marketing Eye Neil Edwards Managing Director Jan Edwards Director, Operations Maxine Davenport Client Director Fiona Duhig Client Director Angela Ward Manager, PR services Bryony Saunders Marketing Executive Matt White Marketing Executive Jo Allen Creative Director Adam Claxton Designer Approved suppliers Neu Juice Programming Helix BD Telemarketing CPG Print Designtoprint Print Sarah Evans Proof checker Andrew Sutton Photography Peter Richardson Illustrator ALS Translation
Client brief - Creaseys Tunbridge Wells based chartered accountants, Creaseys LLP, appointed The Marketing Eye to provide strategic marketing support on an ongoing basis in September 2008. The move was a step in Creaseys' strategy to position itself as the leading accountancy practice for businesses and high net-worth individuals in the South East.We now play a key role in the firm and are fully responsible for all marketing activity. A comprehensive marketing strategy and plan has been developed for 2009/10, and we are now in the process of implementing it. Deliverables cover tactical implementations, ranging from events to marketing collateral, to strategic projects including client segmentation, CSR, brand development and online marketing.
Client brief - NatWest The NatWest onecard recently won Best Business Card Programme at the Card Awards 2009.We were asked to create concepts for a customer facing campaign, targeted primarily at finance directors and owners of businesses with a turnover of between £5million and £25million. The concepts included direct mail and e-newsletters and leveraged the credibility the award afforded.The onecard wheel, part of the existing brand identity, was married with a 3D simulated award to create a visual connection between onecard and an award winning product. The first execution to go live is an internal communication campaign and comprises an e-bulletin along with an opportunity spotting guide for relationship managers.
Client brief – St Peter &St James St Peter and St James is a registered charity that provide specialist care, love and support for those living with progressive, life limiting illnesses. We were asked to evolve the existing logo to promote a brighter more positive outlook for patients, staff and fundraisers. This approach is representative of the love and happiness that staff at St Peter and St James aim to bring to each patient that spends time at the home. We took inspiration firstly from their existing logo, which depicted the hospice nestled within the South Down hills, and also the sunflower, which is traditionally and extensively used as an emblem by hospices across the country. The new logo can now be seen across the county, from the high street shops to the regular fund raising events that the hospice runs.
Testimonials Rob Blundell Partner, Creaseys Chartered Accountants “Neil has brought boundless energy and enthusiasm to the marketing and promotion of our firm. His ability to identify the requirements of our business and then formulate the marketing ideas has been second to none. I have met no-one better in this area.” February 17, 2009 Matt Ward Senior Marketing Manager, London Stock Exchange“Neil has a real ability to understand the bigger picture and identify strategies for all situations. Add to this his expertise across all marketing techniques and what you have is a thoroughbred marketer who can be called upon to do exactly the right thing.” June 25, 2010 Michelle Tierney Senior Marketing Manager, Cass Business School“This is ace, therefore you are ace.Thanks, great strategic approach and some good food for thought.” March 30, 2009 Alistair Fraser Marketing Services Director, RBS “Neil is excellent to work with - able to really get to grips with business problems and develop impactful & commercial marketing solutions. An asset to anyone seeking first-class marketing support.” September 16, 2009
References You are welcome to seek references from any of our clients. The following have kindly pre-agreed to act as referees Emma Roberts, CEO, Creaseys LLP 01892 546546 Catrina Clulow, Head of Marketing, EMEA, Panduit 020 8601 7357 Rachel Holweger, Fundraising Director, Hospice in the Weald 01892 820536 Mike Davies, Finance Director, Wealdens 01342 832740 Teresa Fitzgibbons, Head of Marketing, RBS Commercial Cards 020 7672 5190
Contact Telephone: 01825 765617 Neil Edwards M: 07979 506676 E: email@example.com Angela Ward M: 07887 530203 E: firstname.lastname@example.org Nelson House 122-126 High Street Uckfield East Sussex TN22 1PX www.themarketingeye.com