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An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
An Introduction to The Marketing Eye Feb 11
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An Introduction to The Marketing Eye Feb 11

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  • 1. An Introduction toThe Marketing Eye
    Prepared for (insert name)
  • 2. What we do
    The Marketing Eye provides a total marketing solution for growing businesses
    Translation services
    Photography
    Copy writing
    Training and mentoring
    Marketing collateral
    Website development
    Marketing strategy & plans
    Brand strategy
    Social media
    Telemarketing
    E-marketing /search marketing
    Media planning
    Media buying
    Market Research
    PR
    Outsourced service
    In house capability
  • 3. Our core philosophies
    ‘Success is only success if it is sustainable’
    We want your marketing to work. We are happy to help with projects in isolation, but will always look to provide advice, where advice is needed, to improve effectiveness and return on investment
    ‘Responsibility, ownership and accountability’
    You have trusted us with your project and your budget and we take these responsibilities very seriously indeed. We think before we ask, suggest solutions not pose problems and take great pride in the results.
    ‘Every client is our only client’
    We treat every client as if they were only client. This means a constant focus on service, attention to detail and being available when you need us.
  • 4. How we can add value
    We can adapt our services to reflect the level of marketing experience and resource within an organisation. We are very comfortable with taking our lead from in-house marketing managers and directors or can fulfil this role if it doesn’t already exist.
    Create a marketing strategy and plan
    Support your brand development
    Inside and out
    Help analyse and segment your clients and prospects
    Bring structure to your prospecting, retention and growth activity
    Implement certain requirements. Manage the implementation of others
    Critically assess everything you do at the moment
    Organise your marketing internally
    Act as a foil for your marketing and strategy development
  • 5. Solutions
    There to provide the support you need on an ongoing basis - just as if we were part of your team.
    From £500 per month
    A meeting at your place or ours followed by a comprehensive written report covering everything from potential target markets to specific marketing tactics.
    We have created a range of packages to help you access the support you need
    From £100
    A mentor to coach, encourage, motivate and develop your team to give it the experience it needs to perform at a higher level.
    £295 per session
    Like the idea of PR, but put off by the thought of expensive monthly retainers?  Then our PR Watch service is for you.
    From £150 per month
    Our Sales Drive service provides a full audit of your sales team and processes followed by detailed recommendations and implementation support
    From £600*
    *For the audit phase – psychometric tests are an optional extra
  • 6. Resources
    We have the right combination of experienced and talented internal resource, complemented by approved specialist suppliers, to meet all of our clients’ needs.
    The Marketing Eye
    Neil Edwards Managing Director
    Jan Edwards Director, Operations
    Maxine Davenport Client Director
    Fiona Duhig Client Director
    Angela Ward Manager, PR services
    Bryony Saunders Marketing Executive
    Matt White Marketing Executive
    Jo Allen Creative Director
    Adam Claxton Designer
    Approved suppliers
    Neu Juice Programming
    Helix BD Telemarketing
    CPG Print
    Designtoprint Print
    Sarah Evans Proof checker
    Andrew Sutton Photography
    Peter Richardson Illustrator
    ALS Translation
  • 7. Client brief - Creaseys
    Tunbridge Wells based chartered accountants, Creaseys LLP, appointed The Marketing Eye to provide strategic marketing support on an ongoing basis in September 2008. The move was a step in Creaseys' strategy to position itself as the leading accountancy practice for businesses and high net-worth individuals in the South East.We now play a key role in the firm and are fully responsible for all marketing activity. A comprehensive marketing strategy and plan has been developed for 2009/10, and we are now in the process of implementing it.
    Deliverables cover tactical implementations, ranging from events to marketing collateral, to strategic projects including client segmentation, CSR, brand development and online marketing.
  • 8. Client brief - NatWest
    The NatWest onecard recently won Best Business Card Programme at the Card Awards 2009.We were asked to create concepts for a customer facing campaign, targeted primarily at finance directors and owners of businesses with a turnover of between £5million and £25million. The concepts included direct mail and e-newsletters and leveraged the credibility the award afforded.The onecard wheel, part of the existing brand identity, was married with a 3D simulated award to create a visual connection between onecard and an award winning product.
    The first execution to go live is an internal communication campaign and comprises an e-bulletin along with an opportunity spotting guide for relationship managers.
  • 9. Client brief – St Peter &St James
    St Peter and St James is a registered charity that provide specialist care, love and support for those living with progressive, life limiting illnesses.
    We were asked to evolve the existing logo to promote a brighter more positive outlook for patients, staff and fundraisers. This approach is representative of the love and happiness that staff at St Peter and St James aim to bring to each patient that spends time at the home.
    We took inspiration firstly from their existing logo, which depicted the hospice nestled within the South Down hills, and also the sunflower, which is traditionally and extensively used as an emblem by hospices across the country.
    The new logo can now be seen across the county, from the high street shops to the regular fund raising events that the hospice runs.
  • 10. Testimonials
    Rob Blundell
    Partner, Creaseys Chartered Accountants “Neil has brought boundless energy and enthusiasm to the marketing and promotion of our firm. His ability to identify the requirements of our business and then formulate the marketing ideas has been second to none. I have met no-one better in this area.” February 17, 2009
    Matt Ward
    Senior Marketing Manager, London Stock Exchange“Neil has a real ability to understand the bigger picture and identify strategies for all situations. Add to this his expertise across all marketing techniques and what you have is a thoroughbred marketer who can be called upon to do exactly the right thing.” June 25, 2010
    Michelle Tierney
    Senior Marketing Manager, Cass Business School“This is ace, therefore you are ace.Thanks, great strategic approach and some good food for thought.” March 30, 2009
    Alistair Fraser
    Marketing Services Director, RBS
    “Neil is excellent to work with - able to really get to grips with business problems and develop impactful & commercial marketing solutions. An asset to anyone seeking first-class marketing support.” September 16, 2009
  • 11. References
    You are welcome to seek references from any of our clients. The following have kindly pre-agreed to act as referees
    Emma Roberts, CEO, Creaseys LLP 01892 546546
    Catrina Clulow, Head of Marketing, EMEA, Panduit 020 8601 7357
    Rachel Holweger, Fundraising Director, Hospice in the Weald 01892 820536
    Mike Davies, Finance Director, Wealdens 01342 832740
    Teresa Fitzgibbons, Head of Marketing, RBS Commercial Cards 020 7672 5190
  • 12. Contact
    Telephone: 01825 765617
    Neil Edwards M: 07979 506676
    E: neil@themarketingeye.com
    Angela Ward M: 07887 530203
    E: angela@themarketingeye.com
    Nelson House
    122-126 High Street
    Uckfield
    East Sussex
    TN22 1PX
    www.themarketingeye.com

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