Stop Doing Social Media, Become A Social Business
by themaria on Jun 28, 2012
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Slides from my talk at OCTribe on June 27th, 2012....
Slides from my talk at OCTribe on June 27th, 2012.
In a race to do social media, are you creating an organization that can deal with today's reality? Social means more than than setting up a Twitter account, and community management does not mean amassing fans on Facebook. Smart organizations know that with the help of social platforms, they can become better. Becoming a better organization comes from listening and learning all around you -- across customers, employees, advocates, "badvocates," and everyone in between. Acting on these insights takes a flexible structure that empowers and enables, and leadership that inspires and listens.
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Richard Rashty