Your SlideShare is downloading. ×
0
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Social Media vs. Social Business - Webcom Montreal Keynote
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media vs. Social Business - Webcom Montreal Keynote

758

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
758
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. social media or social business checkers or chess Maria Ogneva, Head of Community, YammerThursday, November 17, 2011
  • 2. do you feel like this.... ... when calling 800 numbers? @themaria @yammer http://www.flickr.com/photos/84773433@N00/3116650631/Thursday, November 17, 2011 http://www.flickr.com/photos/84773433@N00/3116650631/
  • 3. experience chasm @themaria @yammer http://www.flickr.com/photos/51378257@N00/2248361060/Thursday, November 17, 2011
  • 4. be proactive,not reactive @themaria @yammerThursday, November 17, 2011
  • 5. causes ofsocial media crisessource: altimeter group 15% exposure of poor experience 12% violation of ethical guidelines 8% @themaria @yammer rogue employeesThursday, November 17, 2011
  • 6. BRIDGE the GAPThursday, November 17, 2011
  • 7. social media:another silo? @themaria @yammer http://www.flickr.com/photos/76635893@N00/2203549363/Thursday, November 17, 2011
  • 8. strategyvs. tactics @themaria @yammer http://www.flickr.com/photos/61565201@N00/229158080/Thursday, November 17, 2011
  • 9. doing beingsocial media a social businessexternal holisticanother silo cross-functionalfocused on PR focused on learningshort-term focus long-term focusephemeral systematic @themariafashionable transformative @yammerThursday, November 17, 2011
  • 10. push vs. pullagility @themaria @yammer http://www.flickr.com/photos/57113521@N00/2412567086/Thursday, November 17, 2011
  • 11. ? @themaria @yammerThursday, November 17, 2011
  • 12. the connected enterprise @themaria @yammerThursday, November 17, 2011
  • 13. foundationofSTRENGTH @themaria @yammer http://www.flickr.com/photos/8427538@N02/2307224581/Thursday, November 17, 2011
  • 14. transformation @themaria @yammerThursday, November 17, 2011
  • 15. new leadership paradigm @themaria @yammerThursday, November 17, 2011
  • 16. connected empowered employee @themaria @yammerThursday, November 17, 2011
  • 17. empower to act @themaria @yammer http://www.flickr.com/photos/76805197@N00/2494733608/Thursday, November 17, 2011
  • 18. toolsfor success alignment and vision hire, train and support superstars policy, governance, best practices decentralize create center of excellence foster internal collaboration @themaria @yammerThursday, November 17, 2011
  • 19. complex NOT complicated @themaria @yammerThursday, November 17, 2011
  • 20. become a social business @themaria @yammer http://www.flickr.com/photos/15748454@N00/355852355/Thursday, November 17, 2011
  • 21. step 1 tie to business objectives @themaria @yammerThursday, November 17, 2011
  • 22. step 2 listen across channels @themaria @yammerThursday, November 17, 2011
  • 23. step 3 have a response plan @themaria @yammerThursday, November 17, 2011
  • 24. step 4 have a clear policy @themaria @yammerThursday, November 17, 2011
  • 25. step 5 connect & collaborate @themaria @yammerThursday, November 17, 2011
  • 26. “Social networking-type applications will become as ubiquitous in the workplace as Microsoft Office tools and will likely replace e-mail as the dominant form of corporate communication.” Bill Gates @themaria @yammerThursday, November 17, 2011
  • 27. step 6 integrate systems Social Operating System CMS CRM HR ERP LMS Document Human Management Sales Finance Learning Resources @themaria @yammerThursday, November 17, 2011
  • 28. step 7 mobilize & enable @themaria @yammerThursday, November 17, 2011
  • 29. step 8 measure and predict @themaria @yammerThursday, November 17, 2011
  • 30. step 9 create a community RAVEABLE INVESTED IN FUTURE RECOMMENDER! ADVOCATE! BELIEVER! ADVOCATE “LAZY” ACTION! ADVOCATE! community MAY SWITCH SWITCHER! SWITCHER! WILL PROBABLY LEAVE QUIET opportunity ATTRITION! COMPLAIN! BAD DON’T CARE LIKE SPEAK UP CO-CREATE @themaria ! CUSTOMER EXPERIENCE FAN BEHAVIOR ! @yammerThursday, November 17, 2011
  • 31. step 10 learn, evolve, co-create Fail fast, learn and be humble @themaria @yammerThursday, November 17, 2011
  • 32. remember... behavior change is hard @themaria @yammerThursday, November 17, 2011
  • 33. “I give 98% of my mental energy to chess. Others give only 2 %” Bobby Fischer @themaria @yammerThursday, November 17, 2011
  • 34. it is soWORTH IT @themaria @yammerThursday, November 17, 2011
  • 35. Merci! Thank you! Contact: @themaria @yammer about.me/themaria email me to receive e-book / diagnostic maria@yammer-inc.com @yammer @themariaThursday, November 17, 2011

×