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Social Media vs. Social Business - Webcom Montreal Keynote
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Social Media vs. Social Business - Webcom Montreal Keynote

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    Social Media vs. Social Business - Webcom Montreal Keynote Social Media vs. Social Business - Webcom Montreal Keynote Presentation Transcript

    • social media or social business checkers or chess Maria Ogneva, Head of Community, YammerThursday, November 17, 2011
    • do you feel like this.... ... when calling 800 numbers? @themaria @yammer http://www.flickr.com/photos/84773433@N00/3116650631/Thursday, November 17, 2011 http://www.flickr.com/photos/84773433@N00/3116650631/
    • experience chasm @themaria @yammer http://www.flickr.com/photos/51378257@N00/2248361060/Thursday, November 17, 2011
    • be proactive,not reactive @themaria @yammerThursday, November 17, 2011
    • causes ofsocial media crisessource: altimeter group 15% exposure of poor experience 12% violation of ethical guidelines 8% @themaria @yammer rogue employeesThursday, November 17, 2011
    • BRIDGE the GAPThursday, November 17, 2011
    • social media:another silo? @themaria @yammer http://www.flickr.com/photos/76635893@N00/2203549363/Thursday, November 17, 2011
    • strategyvs. tactics @themaria @yammer http://www.flickr.com/photos/61565201@N00/229158080/Thursday, November 17, 2011
    • doing beingsocial media a social businessexternal holisticanother silo cross-functionalfocused on PR focused on learningshort-term focus long-term focusephemeral systematic @themariafashionable transformative @yammerThursday, November 17, 2011
    • push vs. pullagility @themaria @yammer http://www.flickr.com/photos/57113521@N00/2412567086/Thursday, November 17, 2011
    • ? @themaria @yammerThursday, November 17, 2011
    • the connected enterprise @themaria @yammerThursday, November 17, 2011
    • foundationofSTRENGTH @themaria @yammer http://www.flickr.com/photos/8427538@N02/2307224581/Thursday, November 17, 2011
    • transformation @themaria @yammerThursday, November 17, 2011
    • new leadership paradigm @themaria @yammerThursday, November 17, 2011
    • connected empowered employee @themaria @yammerThursday, November 17, 2011
    • empower to act @themaria @yammer http://www.flickr.com/photos/76805197@N00/2494733608/Thursday, November 17, 2011
    • toolsfor success alignment and vision hire, train and support superstars policy, governance, best practices decentralize create center of excellence foster internal collaboration @themaria @yammerThursday, November 17, 2011
    • complex NOT complicated @themaria @yammerThursday, November 17, 2011
    • become a social business @themaria @yammer http://www.flickr.com/photos/15748454@N00/355852355/Thursday, November 17, 2011
    • step 1 tie to business objectives @themaria @yammerThursday, November 17, 2011
    • step 2 listen across channels @themaria @yammerThursday, November 17, 2011
    • step 3 have a response plan @themaria @yammerThursday, November 17, 2011
    • step 4 have a clear policy @themaria @yammerThursday, November 17, 2011
    • step 5 connect & collaborate @themaria @yammerThursday, November 17, 2011
    • “Social networking-type applications will become as ubiquitous in the workplace as Microsoft Office tools and will likely replace e-mail as the dominant form of corporate communication.” Bill Gates @themaria @yammerThursday, November 17, 2011
    • step 6 integrate systems Social Operating System CMS CRM HR ERP LMS Document Human Management Sales Finance Learning Resources @themaria @yammerThursday, November 17, 2011
    • step 7 mobilize & enable @themaria @yammerThursday, November 17, 2011
    • step 8 measure and predict @themaria @yammerThursday, November 17, 2011
    • step 9 create a community RAVEABLE INVESTED IN FUTURE RECOMMENDER! ADVOCATE! BELIEVER! ADVOCATE “LAZY” ACTION! ADVOCATE! community MAY SWITCH SWITCHER! SWITCHER! WILL PROBABLY LEAVE QUIET opportunity ATTRITION! COMPLAIN! BAD DON’T CARE LIKE SPEAK UP CO-CREATE @themaria ! CUSTOMER EXPERIENCE FAN BEHAVIOR ! @yammerThursday, November 17, 2011
    • step 10 learn, evolve, co-create Fail fast, learn and be humble @themaria @yammerThursday, November 17, 2011
    • remember... behavior change is hard @themaria @yammerThursday, November 17, 2011
    • “I give 98% of my mental energy to chess. Others give only 2 %” Bobby Fischer @themaria @yammerThursday, November 17, 2011
    • it is soWORTH IT @themaria @yammerThursday, November 17, 2011
    • Merci! Thank you! Contact: @themaria @yammer about.me/themaria email me to receive e-book / diagnostic maria@yammer-inc.com @yammer @themariaThursday, November 17, 2011