*SUIT JACKET*

“Google Wave Drips With
Ambition”
— MC Siegler,
Techcrunch

“Google Wave will change
education forever.”
— Joe Corbett,
ISTE

“Wave is the closest
thing to teleportation!!!”
— eninstantes,
YouTube intellectual

*STORY BOOK*

CENTRALISED

CENTRALISED
DOCUMENTS

CENTRALISED
DOCUMENTS
DISCUSSION

DOCUMENTS

DISCUSSION

CENTRALISED
DOCUMENTS

CENTRALISED
DISCUSSION

*IN THE CLOUD*

CENTRALISED
DOCUMENTS
DISCUSSION

SEPARATE

k q p==============
b af
j
p
r
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====a l`
==
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======
a=
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i kq o ^
==`b

“You know what our
strategy is for ROI
on PS3 in Q4 ‘09?”

“Nope”

“What’s our meeting
itinerary?”

“PS3 sales in Q2”
“New product partners”
“How the GFC is affecting
ROI on our CPM for PS3”
“Someone stuck gum under
my desk”

“Here’s our itinerary”

“Here’s our itinerary”
“Sorry, here’s our
real itinerary”

“Hey, the meeting’s
on, get in here!”

Some sucker taking
minutes

“Here’s the minutes”

“That’s not what
I said”

“Here’s our proposed
strategy”

“Where’s the
ROI?”
“Where’s the
PS3?”
“It was chocolate
flavoured gum”

“Here’s our final
strategy”

THE END

THE END
it? ...
O r is

A B
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?

A B
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope

A B C D E
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?

A B C D E
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
CPM for PS3
- Someone stuck gum under my desk

A B C D E
A: You know what our strategy is for
ROI on PS3 in Q4 ‘09?
B: Nope
A: What’s our meeting itinerary?
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
CPM for PS3
- Someone stuck gum under my desk

A B C D E
A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
- New product partners
- How the GFC is affecting ROI on our
CPM for PS3

A B C D E
A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
Sucker: Minutes
- New product partners
Sucker: Minutes
- How the GFC is affecting ROI on our
CPM for PS3
Sucker: Minutes

A B C D E
A: Hey, the meeting’s on, get in here!
B, C, D & E:
- PS3 sales in Q2
Sucker & C: Updated Minutes
- New product partners
Sucker: Minutes
- How the GFC is affecting ROI on our
CPM for PS3
Sucker: Minutes

A B C D E
A: Proposed Strategy

A B C D E
A, B, C, D & E: Final Strategy

The End

The End

FLUID

DRINK

“Google Wave: Finally,
Innovation”
— Webomatica

INNOVATION

AWESOMENESS

AWESOMENESS

INNOVATION ==
AWESOMENESS

I I I

FOSTER NEW IDEAS

EMPOWER

RISK

DESIGNING FOR
INNOVATION

IPOD CLICK WHEEL

*MC303 JOG WHEEL*

REPLYING

EMAIL REPLY BUTTON

UX RESEARCH

“why keep changing it?
pointless!if we want it
changed then we d ask for it
to change?we d votee or
something to make it fir?but
by the looks of it we dont
like it!!!!!!!!!!!”
— Facebook user with a
keyboard full of exclamation keys

“Change is good. And change
makes us angry.”
— Ben Parr,
Mashable

“If I had asked my
customers what they
wanted, it would have been a
faster horse.”
— Henry Ford

“when I first got my account
I was extremely
underwhelmed ... but after
using it now for weeks I am
converted and find myself
extremely frustrated that it
isn’t ready for wide release”
— Cole Camplese

“It is often undesirable to
go for the right thing first.
It is better to get half of the
right thing available so that
it spreads like a virus. Once
people are hooked on it,
take the time to improve it
to 90% of the right thing.”
— Richard Gabriel

6,788,947,849

“If you’re remarkable, it’s
likely that some people
won’t like you. That’s part of
the definition of
remarkable ... criticism
comes to those who stand
out.”
— Seth Godin

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Thank you.