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Using Social Media to Market Your Library<br />Beth Duttlinger<br />Director<br />Lillie M. Evans Library District<br />be...
Outline<br />Media overview<br />Planning<br />Technologies<br />
Media<br />
Why Social Media and Libraries?<br />
What is social media?<br />http://www.nationalserviceresources.org/what-is-social-media<br />
Now what?  Plan!<br />
Establish goals<br />
Know your audience<br />
Craft your message<br />
Choosing the Tool<br />
Commit<br />
Social Media Policy<br />
Big 4 Social Media Tools<br />
Plus<br />Blogs<br />Wikis<br />
      Plan          Tools  <br />Guide on Tech Tool<br />Post Regularly<br />Topics<br />
iGoogle<br />
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Using social media to market your library

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Transcript of "Using social media to market your library"

  1. 1. Using Social Media to Market Your Library<br />Beth Duttlinger<br />Director<br />Lillie M. Evans Library District<br />bethd@lmelibrary.org<br />
  2. 2. Outline<br />Media overview<br />Planning<br />Technologies<br />
  3. 3. Media<br />
  4. 4. Why Social Media and Libraries?<br />
  5. 5. What is social media?<br />http://www.nationalserviceresources.org/what-is-social-media<br />
  6. 6. Now what? Plan!<br />
  7. 7. Establish goals<br />
  8. 8. Know your audience<br />
  9. 9. Craft your message<br />
  10. 10. Choosing the Tool<br />
  11. 11. Commit<br />
  12. 12. Social Media Policy<br />
  13. 13. Big 4 Social Media Tools<br />
  14. 14. Plus<br />Blogs<br />Wikis<br />
  15. 15. Plan Tools <br />Guide on Tech Tool<br />Post Regularly<br />Topics<br />
  16. 16. iGoogle<br />
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