How to Boost Your Website Conversion Rate with Geolocation
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How to Boost Your Website Conversion Rate with Geolocation

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Geolocation has been available to businesses for many years. With the increase use of mobile devices and its geolocation capabilities, businesses are able to personalize their consumer’s web ...

Geolocation has been available to businesses for many years. With the increase use of mobile devices and its geolocation capabilities, businesses are able to personalize their consumer’s web experience. The technology not only helps increase website traffic but converts them into customers.

Here are 5 ways businesses can use geolocation to boost their website conversions:

1. Be social
2. Give directions
3. Check in-store availability
4. Create local promotions
5. Create a global pricing strategy

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How to Boost Your Website Conversion Rate with Geolocation How to Boost Your Website Conversion Rate with Geolocation Presentation Transcript

  • How to Boost Your Website Conversion Rate with Geolocation www.thelevel.com
  • But what is Geolocation?
  • Not just another buzzword
  • Not just another buzzword Detects website visitor’s physical geographic location
  • Not just another buzzword Detects website visitor’s physical geographic location Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems
  • Not just another buzzword Detects website visitor’s physical geographic location Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems Growth due to geolocation capabilities on mobile devices
  • Not just another buzzword Detects website visitor’s physical geographic location Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems Growth due to geolocation capabilities on mobile devices Opportunity for location-based marketing
  • Not just another buzzword Detects website visitor’s physical geographic location Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems Growth due to geolocation capabilities on mobile devices Opportunity for location-based marketing So, how can geolocation help you boost conversion rates? (Can you find Waldo?)
  • 5 ways to boost your conversions
  • #1 Be Social
  • Build a professional page and leverage the community on Yelp. By building a high-quality page, potential customers can find your business, check-in, view images of products/services, read reviews, visit your website and end up on your storefront.
  • #2 Give Directions
  • Leverage the Google Maps API directly on your website and allow potential customers to find your business without having to leave your website.
  • #3 Check In-Store Availability
  • Allow potential customers to find the nearest store location and check the product availability in-store.
  • #5 Create local promotions
  • 58% of Canadian mobile users want localized offers sent to their phones. Take advantage of geolocation capabilities and create targeted offers and special promotions based on their location. Newswire: Mobile marketing key to increased sales, improved consumer loyalty: SAS survey reveals
  • #5 Create a global pricing strategy
  • 92.2% consumers prefer local currency pricing when shopping online. Offer your global online shoppers prices in their local currency sitewide. E4X: Lack of local currency pricing suppresses global eCommerce sales
  • Geolocation + Mobile + Social = Consumer Engagement
  • Give your website traffic a boost. Find out how The Level is using geolocation to help businesses connect to their customers worldwide. Connect with us and find out why our clients love us. Website Blog LinkedIn Twitter www.thelevel.com
  • So, where’s Waldo?