Dru Monti Presentation

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2009 FSEP Conference

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Dru Monti Presentation

  1. 1. 2006 Planning and Visioning Mission: The Michigan Farmers Market Association advances farmers markets to create a thriving marketplace for local food and farm products. Vision: The Michigan Farmers Market Association places farmers markets at the forefront of the local food movement and works to ensure all residents have access to healthy, locally grown food and that Michigan farmers markets receive policy support.
  2. 2. Membership Farmers Markets First year markets $75 Farmers and 9 or fewer vendors $75 Vendors $50 10-25 vendors $150 Friends of MIFMA 26-75 vendors $250 Organization or Business $100 76 or more vendor $350 Individual or Household $30
  3. 3. MIFMA Membership 80 70 Number of Members 60 50 40 30 20 10 0 Membership Category Farmers Markets Farmers/Vendors Friends
  4. 4. Membership Benefits MaryBeth Iaconelli of Farmington Hills shows off her beautiful basket of farmers market goodies. Photo taken by Scott Stevenson.
  5. 5. Liability Insurance • Available for farmers/vendors and farmers markets • Special group rate limited to members • $1 million in general and product liability coverage • Available from April 1 through March 31 • Provided by Advanced Insurance Markets • Underwritten by Westfield Insurance
  6. 6. 10% Discount on Purchases Discounted SBAM Membership
  7. 7. Reduced Rates on Educational Programming and Events
  8. 8. Annual Market Manager Boot Camps March 2008 and 2009
  9. 9. Project FRESH Regional Workshops
  10. 10. Rapid Market Assessments
  11. 11. RMAs Organized and Conducted by MIFMA and MSU 2009 – 10 2008- 6 2007 – 14 2005 – 4, MSU
  12. 12. 1. Attendance Counts Counting shoppers who enter the market during a 10-minute period • Identify entrances and boundaries • Only count adults • Only count entering shoppers • Count every hour from --:25 to --:35 • Multiply 10-minute totals by 6 for hourly estimate • Sum hourly estimates for estimate of total market attendance
  13. 13. • Attracts a large number of consumers 2. Dot Surveys • Self-service research approach • Responses are indicated using colorful, stickers • Allows consumers to see how others have responded • Limited number of questions • By replacing posters throughout the day, we can analyze the data by time period
  14. 14. 3. Constructive Comments/Observations A Complete RMA Three worksheets: 1. Site Physical Characteristics 2. Vendor and Products 3. Market Atmosphere
  15. 15. Resources Available Online: www.farmersmarkets.msu.edu
  16. 16. Accepting SNAP Benefits at Farmers Markets Training Sessions Thursday, February 26th in Detroit, MI Wednesday, March 4th in Gaylord, MI Tuesday, March 10th in Lansing, MI Thursday, March 19th in Grand Rapids, MI
  17. 17. Michigan Farmers Markets Food Assistance Partnership The Michigan Farmers Markets Food Assistance Partnership provides networking opportunities, shares resources, and facilitates collaboration for individuals and organizations working to increase low income consumers' access to healthy, locally- produced foods through farmers markets. We strive to bring all five "food groups" to our community FEAST. Feed Empower Access Share Teach
  18. 18. Accepting SNAP Benefits at Michigan Farmers Markets 250 Number of Markets Number of Farmers 200 Market in Michigan 150 100 Number of Farmers 50 Market Accepting SNAP Benefits 0 2006 1 2007 2 2008 3 2009 4 Year
  19. 19. 6 2 2 3 3
  20. 20. Green Street Fair, May 2008 and 2009
  21. 21. Select Michigan Farmers Markets July 23 August 20 September 17
  22. 22. Culinary Adventure
  23. 23. Monthly e-newsletters and listserv
  24. 24. MIFMA Committees Marketing and Outreach Committee This committee is charged with generating greater awareness of MIFMA, developing MIFMA materials, recruiting new members, and continuing community outreach. Professional Development Committee This committee is charged with developing, providing and evaluating professional development opportunities for current and future MIFMA members including organizing conferences, field days, workshops and other types of training events.
  25. 25. Contact Information 172D Natural Resources East Lansing, MI 48824 517.432.3381 Fax: 517.353.7961 dnmontri@msu.edu www.farmersmarkets.msu.edu

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