Digital video

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Digital video

  1. 1. Digital Video Workshop Short film for small screens has never been so big
  2. 2. MULTI- PURPOSE Entertainment Brand expression Infographics Behaviour change Internal engagement Product demos Marketing
  3. 3. Digital video ad spend has doubled in the past 2 years YouTube reaches more people aged 18 to 24 than any TV channel By 2017 digital video will be more popular than Facebook Online video services had just around 1 billion users worldwide in 2012 Sources: http://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-Social-Sharing-Early-Days/1009852 http://www.forbes.com/forbesinsights/going_native/ http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html FACTS
  4. 4. Storyboarding Animatics Pre-production Planning CREATIVE STRATEGY Scripting Artworking
  5. 5. PRODUCTION Video Audio Editing Colour grading Sound design Animation Motion graphics VFX
  6. 6. Paid media seeding Paid social ads Web landing page Tumblr production Data capture & reporting Bloggers Online press outreach SEEDING
  7. 7. Production resources Leith has produced more than 1000 films WHY LEITH? Planning experience Creative chops
  8. 8. OUR WORK Client: Project: Chris and Danny Film CLICK HERE TO VIEW This short film was made to raise awareness of the Games coming to Glasgow. The film relied on the ‘banter’ between Chris Hoy and Danny MacAskill as Danny tried out cycling at a Velodrome. It was hugely popular online and was widely shared. It has almost 300,000 views. The Glasgow 2014 Commonwealth Games Client: Project: The Queen’s Baton Relay CLICK HERE TO VIEW With the help of Scottish actor Billy Boyd (Pippin in Lord of the Rings), we made this short film to raise awareness about the Glasgow 2014 Queen’s Baton Relay(QBR). The film was used at the launch of the QBR and will be used to raise awareness throughout the QBR journey The Glasgow 2014 Commonwealth Games Project: Volunteering CLICK HERE TO VIEW Karen Dunbar was the voice for this short film that shows everything you need to know about Volunteering at Glasgow 2014 in a nutshell. The film was used on the Volunteering website, to help people understand the process. The Glasgow 2014 Commonwealth GamesClient: Client: Scottish Government Project: Bowel Cancer Online CLICK HERE TO VIEW This online film was made to try to convince older relatives to take the bowel cancer test. The film is a great example of a serious problem being communicated in a funny and extremely shareable way. It has been hugely popular, getting over 45,000 Youtube views.
  9. 9. OUR WORK Burness Paull Project: CLICK HERE TO VIEW A short film to raise awareness of the merger of law firms Burness and Paull and Willamsons.The film was used as part of a rebranding exercise, which helped deliver 10% increase in turnover and 14% increase in net profit. Client: Client: Scottish Government Project: Ready for winter? CLICK HERE TO VIEW We made a short animation to highlight the risks involved as it gets colder in winter. It gave some straightforward advice for the colder months and had an extremely positive reception. Client: Scottish Government Project: Curriculum For Excellence CLICK HERE TO VIEW This film was made to highlight ways that the Curriculum For Excellence is expanding and enriching learning in Scotland. It mixes an animation with filmed content, which makes for an interesting style that shows how the Curriculum For Excellence is improving education for children in Scotland. Client: Scottish Government Project: Scottish National Heritage (Biodiversity) CLICK HERE TO VIEW This short film was to raise awareness about the importance of bees to Biodiversity and how they can ultimately affect the world we live in. Using the voice of Phil Kay the film also suggests ways that we can help the bee population in Scotland. It has more than 50,000 views on Youtube. Merger Awareness

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