Connecting Advertisers & Audience - The Knot Australia

The World’s No.1 Wedding Site

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#1 BRIDAL WEBSITE BRAND:
"The chicest wed site in cyberspace."- Vogue
"Other 'wed' sites aspire to be The Knot."
- Newsweek
"The best-known wedding site on the Web.”
- Wall Street Journal

DEEP AND QUALITY CONTENT:

Best quality content
Deepest advice
Best images
Coolest planning tools

THE BEST PLANNING TOOLS:
TheKnot.com.au has the most comprehensive resources for couples seeking planning advice

THE BEST BRIDAL FASHION:

The Knot’s unique online Search Tools lets to-be-weds search from a database of thousands of emailable, savable gowns and accessories for the bride, groom, bridesmaids, groomsmen and flower girl
Users can search for gowns and accessories by designer, style or price

THE BEST GIFT REGISTRIES:

The Knot’s unique online Search Tools allow to-be-weds to view products by category, including china, cutlery, glassware and accessories
Uses can make their choices online with our registry tool , saving them time when they go in-store to complete the registry process

THE BEST HONEYMOON ADVICE:

Our honeymoon and travel content features destinations, properties and more
Inspiring and practical advice for couples planning their honeymoon
A community that offers honeymoon suggestions based on their own experiences

THE BEST LOCAL RESOURCES:
TheKnot.com.au has a searchable directory of the best of the best vendors in Australia.
Source: Roy Morgan March 2009

THE BEST AND LARGEST IMAGE
GALLERIES AND VIDEOS:
TheKnot.com.au has inspiring ideas and practical advice on all essentials from rings and dresses to receptions venues and honeymoons

Largest Gateway to Brides

OUR GOALS:
To be the Market Leader inside
our first 12 months
To achieve high engagement metrics;

High Average Session Durations
High Page Impressions per UB

All while driving
UB Growth aggressively
from day one

HOW WE ARE GOING TO GET THERE:
Marketing Activity

TheKnot.com.au will reach Australian brides via an aggressive $450K+ marketing campaign comprising of:
Innovative Consumer Launch Event
PR Campaign
Above-The-Line Advertising (Magazine & Press)
SEM & SEO
Partnerships with Bridal Expos
Email/Viral Campaigns
Aggressive Promotional Calendar
Online Display Advertising

LAUNCH COMPETITION:
Melbourne Sun Herald Sun
Sunday Telegraph
Lime Taxi Signage

WHY THE KNOT WORKS