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Connecting Advertisers & Audience - The Knot Australia
 

Connecting Advertisers & Audience - The Knot Australia

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How The Knot Australia will connect advertisers and audience to deliver value to all.

How The Knot Australia will connect advertisers and audience to deliver value to all.

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    Connecting Advertisers & Audience - The Knot Australia Connecting Advertisers & Audience - The Knot Australia Presentation Transcript

    • The World’s No.1 Wedding Site
    • 1
      #1 BRIDAL WEBSITE BRAND:
      "The chicest wed site in cyberspace."- Vogue
      "Other 'wed' sites aspire to be The Knot."
      - Newsweek
      "The best-known wedding site on the Web.”
      - Wall Street Journal
    • DEEP AND QUALITY CONTENT:
      • Best quality content
      • Deepest advice
      • Best images
      • Coolest planning tools
    • THE BEST PLANNING TOOLS:
      TheKnot.com.au has the most comprehensive resources for couples seeking planning advice
    • THE BEST BRIDAL FASHION:
      • The Knot’s unique online Search Tools lets to-be-weds search from a database of thousands of emailable, savable gowns and accessories for the bride, groom, bridesmaids, groomsmen and flower girl
      • Users can search for gowns and accessories by designer, style or price
    • THE BEST GIFT REGISTRIES:
      • The Knot’s unique online Search Tools allow to-be-weds to view products by category, including china, cutlery, glassware and accessories
      • Uses can make their choices online with our registry tool , saving them time when they go in-store to complete the registry process
    • THE BEST HONEYMOON ADVICE:
      • Our honeymoon and travel content features destinations, properties and more
      • Inspiring and practical advice for couples planning their honeymoon
      • A community that offers honeymoon suggestions based on their own experiences
    • THE BEST LOCAL RESOURCES:
      TheKnot.com.au has a searchable directory of the best of the best vendors in Australia.
      Source: Roy Morgan March 2009
    • THE BEST AND LARGEST IMAGE
      GALLERIES AND VIDEOS:
      TheKnot.com.au has inspiring ideas and practical advice on all essentials from rings and dresses to receptions venues and honeymoons
    • Largest Gateway to Brides
    • OUR GOALS:
      To be the Market Leader inside
      our first 12 months
      To achieve high engagement metrics;
      • High Average Session Durations
      • High Page Impressions per UB
      All while driving
      UB Growth aggressively
      from day one
    • HOW WE ARE GOING TO GET THERE:
      Marketing Activity
      • TheKnot.com.au will reach Australian brides via an aggressive $450K+ marketing campaign comprising of:
      • Innovative Consumer Launch Event
      • PR Campaign
      • Above-The-Line Advertising (Magazine & Press)
      • SEM & SEO
      • Partnerships with Bridal Expos
      • Email/Viral Campaigns
      • Aggressive Promotional Calendar
      • Online Display Advertising
    • LAUNCH COMPETITION:
      Melbourne Sun Herald Sun
      Sunday Telegraph
      Lime Taxi Signage
    • WHY THE KNOT WORKS
      • GATEWAY TO THE FIRST OF MANY FIRSTS
      • THE WORLD’S NO.1 WEDDING SITE COMBINED WITH THE BEST AUSTRALIAN CONTENT
      • THE POWER TO CONNECT YOUR BRAND