2013 Social People Credentials


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We are a strategic communications consultancy. Our speciality is driving culturally relevant content, understanding online/offline communities, using social technologies to drive a conversation with audiences. Work has included The Grammy's, Lexus, Nike, Beats By Dre and The California Endowment

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  • Great presentation Mr. Andrews and Social People. As a broadcast and media professional, I especially enjoyed the aspect on the future of Social TV and the creative strategy your firm has implemented across campaigns.
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2013 Social People Credentials

  1. 1. 2013 Agency Overview
  2. 2. We are SocialPeopleA multi-disciplinary communications firmspecializing in integrated media, contentand marketing strategy.
  3. 3. Our MissionSpread great ideas to a connectedgeneration by leveraging socialtechnologies, solution-driven creativethinking, data and analytic insight.
  4. 4. Nike #makeitcount NYE activation headquarters NYC 2011 PHOTO JOEY RUBIN, SOCIAL PEOPLE
  5. 5. What are we?
  6. 6. We are not an agency. We think from within.We are a We understand the challenges of brand communications in 2013 and help brands, businesses and agencies from a first personpartner. perspective. To build authentic and results-driven campaigns, we begin with learning about the core of an organization. Social People develops solutions with a working knowledge about company culture, mission, and internal behaviors.
  7. 7. Brian Solis, host of Revolution and renown social media consultant, James Andrews, founder of Social People, and client Sean O’Brien, Senior VP of Strategy and Communication, PGi at the Social People x iMeet #shift event at SXSW 2012. PHOTO JOEY RUBIN, SOCIAL PEOPLE
  8. 8. Diversity is the key. Our team shares a rich background of experience from a variety of fields.Linear thinking is the lock. Social People prides its diverse talent offering on the insights of ourWe come players, representing different schools of thought and applying it to our service offering. We have over 50 years worth of career experience in:from Public Relations Marketing Laweverywhere. Entertainment Mobile Video Production Event Production Broadcast Food Luxury Fashion Travel
  9. 9. Social People US staff located in Los Angeles, New York, Atlanta, San Francisco
  10. 10. From public to startup... Think from within. Clients:Makenosmallplans.
  11. 11. What do we do?
  12. 12. Strategy and methodology development.> Social People collaborates with clients to concept, design and develop unique programs from the core. From the ground floor messaging hierarchy to social mediaWe crisis protocols, we look at 360° of a campaign to create action plans and milestones for achievement.craft -Social Media Communications audit and discovery - Roadmap to campaignstrategy... development - Creative ideation and conception - Risk management and crisis strategy - Program playbook - Staffing, training and management - Online Conversation Monitoring and Analytics gameplan
  13. 13. Whiteboard workstation flow for Nike #makeitcount New Year’s Eve Launch PHOTO JOEY RUBIN, SOCIAL PEOPLE
  14. 14. Implementation and execution.> Our mission is to elevate a message, taking moments and ideas to the desired audience. We measure results beyond just participation, attendancethat and engagement. We value the results of a campaign to drive consumer sentiment, feeling and reciprocal actions following the conversation. Social People builds themoves exchange strategy beyond engagements and in to sales, conversions, pledges, donations and brand loyalty.people...
  15. 15. Music mogul and CEO of Translation, Steve Stoute, speaks at a #shift keynote event in NYC PHOTO KRISTIAN VALLAS, SOCIAL PEOPLE
  16. 16. Content production and development.> Our talent in house and extended network of professionals produces rich trans-media content around the message and moments. Fromproducing designing interactive billboards (Nike ’12) to producing web documentaries (Lexus ’11), we handle all types of creative direction, development, production and delivery.content... services - Design, copywriting and branding - Multimedia, film, photo - Broadcast quality live stream video - Infographics and motion graphics
  17. 17. Joey Rubin, Social People PHOTO JOEY RUBIN, SOCIAL PEOPLE
  18. 18. Event production and design.> From years across different industries, a common thread has been our work building events. We see an experience as the greatestand catalyst to conversation, therefore, we design and produce amazing experiences. From private dinner parties in a lumber mill, to our signature #shift salon series, toepic festivals in the mountains, we’ve had the pleasure of building transformative shared moments that are chronicled offline and online.moments... services - Creative direction - Experiential design - On site branding - Interactive installation - Integrated social media drivers - Multimedia design and installation - Content programming - Talent procurement - Event production, staffing and management
  19. 19. Building a geodesic dome at Summit Series’ Basecamp 2012 in Squaw Valley, California PHOTO JOEY RUBIN, SOCIAL PEOPLE
  20. 20. Influencer identification and outreach.> Social People has built proprietary systems to identify the true playmakers in a category. Through cultural context and sophisticatedwe listening tools, we find the purpose and identify the active participants of culture that drive interest amongst a focus audience. Be it a mother of two in Chicago who blogs on parenthood,identify or a 18 year old high school basketball player that posts photos of sneakers on Facebook, or an influential financial author who has athe huge twitter audience; we listen to the ones that truly move communities around them. servicesinfluence... - Influencer identification - Social graph segmentation - Social CRM platform development - Outreach and procurement - Partnerships - Product placement - Influencer activation
  21. 21. #shift salon on social enterprise built by iMeet and Social People at Soho House New York 2011 PHOTO JOEY RUBIN, SOCIAL PEOPLE
  22. 22. Listening and analytics.> It is not enough to merely push messaging, it takes an added layer of listening and monitoring to truly develop a valuable ROI aroundmonitor communication programs. Our key learnings of launching global social web campaigns (#makeitcount, #beatcancer #Grammys) have guidedglobal us to a set of listening tools that we develop protocols and systems for monitoring large scale initiatives. When using social data as input, we’reconversation.. able to directly affect the realtime outbound messaging. In addition, we are able to articulate data in to beautiful reports that speak to every tier of an organization. services - Command center development - Technology recommendations - Action plan and protocols for listening - Community management - Real time data and analytics - Contextual creative direction - Detailed reporting (rush service available)
  24. 24. Our Work.
  25. 25. Case StudyNike Social People worked with Nike on the strategy and implementation of one of the most advanced social CRM platforms ever created in the#makeitcount development of the marketing for the next generation of Nike+ products, introducing the Nike FuelBand. The campaign was inaugurated with the launch of theGlobal Social Media Strategy @Nike Twitter handle on NYE 2012 utilizing a global media buy of Promoted Trends worldwide, as well as a Youtube homepage takeover and inlay ads on Twitter mobile clients. Services: Strategy Technology Recommendation Analytics Community Management Design On Premise Support
  26. 26. Hundreds of NYC Bridgerunners take over the Brooklyn Bridge at Midnight in custom NIKE HyperFlash jackets, New Year’s Eve 2012 during the launch of the #makeitcount campaign PHOTO BY 13TH WITNESS FOR NIKE
  27. 27. Case StudyiMeet Social People worked with iMeet, the world’s leading virtual conferencing product, to build an experiential and digital campaign hybrid discussing#shift the evolution of business culture to augment their influencer engagement program. Through two-part event, Social People gathered over 1000 entrepreneurs,Experiential + Digital Marketing philanthropists, celebrities, media and venture capitalists to discuss the evolution of work in their industry. Participants included representatives from The White House, Google, NASA, R/GA, MTV Networks and many, many more. Services Experiential Strategy Social Strategy Influencer Identification Event Production Talent Procurement Media Outreach Content Production
  28. 28. New York Times Best Selling Author, Baratunde Thurston, discusses his book “How To Be Black”with celebrity chef Dante Gonzales of Dante Fried Chicken and Founder of Social People, James Andrews at #shiftsxsw PHOTO JOEY RUBIN, SOCIAL PEOPLE
  29. 29. Case StudyThe Social People worked with The GRAMMYs on the last three years of the televised broadcast, to drive, monitor, and analyze globalGRAMMYs conversation leading to an exponential increase in viewer tune-ins. As the social TV space grows at rapid scale, SP has begun developing best practice with The2011 / GRAMMYs, one of the largest global broadcast programs in the world. Services:2012/2013Social Media Agency of Record Strategy Command Center Operations Live Stream Production On Site Support Analytics
  30. 30. Bon Iver takes home the Best New Artist GRAMMY in 2012 and drives tremendous spike in global chat on Twitter worldwide. IMAGE COURTESY CBC MUSIC
  31. 31. ContactSocialPeople.tv@socialpeopletvFacebook.com/SocialPeopleSocial People772 Edgewood Ave.Atlanta, GA 30307Email: James@SocialPeople.tv