Performance improves, when we stop competing against a rival and instead start competing against the situation
The specific areas to trade in health services that are under examination are health care, surgery and rehabilitation
Several benefits to trade in health services such as foreign exchange,consumer gains, and better management and regulation.
The main barriers to the development of trade in health services are the nature of medical practice, accreditation and standards, immigration.
Branding India as a favorite destination for healthcare tourism for EU and US as the two key market
T o participate in the upgrading of the global healthcare industry with technically proven and economically viable solutions
To build up strong local system with participation of all related industries , medical, tourism, hospitality, insurance, airlines… to fulfil the major goal
To generate value from foreign customers by understanding their needs and working on the quality of products and services
Low Cost, High Quality Medical Capabilities Source: IBEF, Literature Review Healthcare Cost Differential US$ Cost Saving 80% 91.2% 92.5% 98.8% 97.7%
Not just cost advantage:
The success rate in the 43,000 cardiac surgeries till 2002 was 98.5%
India's success in 110 bone marrow transplants is 80%
Quality a Key Factor
Cost Effective and Good Quality Drugs in India
DRUGS IN USA
Cost of development- hundreds of million dollars
Amgen antibody- $10.00/ dose
Cost of treatment- $20,000
Time for development- 3 years
Cost of development- $4 m!
Cost of treatment- $50 !!
USFDA Approved Plants Outside USA DEVELOPMENT (Example: Disease- Psoriasis)
Market Analysis Target Segments -- Europe -- America -- Australia -- Asia Market Competitors -- Singapore -- Thailand -- China Features of various products Longer Variable Predictable Shorter Follow up variable Variable Durations Specialist skills Primary care More therapeutic intervention rather than medical Specialist skills Broad range need for intervention and backup High level of technology Good Primary care Growing expectation for hospital services Health Services Capacity Requirements Higher income Specific needs Other health conditions Low to medium health risk Elderly Upper middle to middle income Healthy enough to travel Specific surgery or medical requirements Variable health risk Middle age to elderly Upper middle to higher income Healthy Low health risk All ages Client group Rehabilitation Treatments / Surgery Wellness Care
SWOT Analysis for Health Tourism
Well establish tourism infrastructure and capacity to support the movement of customers along with hotel services that would be required to build the market.
Healthy attractive environment for the delivery of products.
Growing capacity to manage large scale projects.
Government support for Medical tourism.
Clear and Strong Commitment on Human Resource and Sustainable Development.
Lack of a systematic development in terms of management capacity, regulatory capacity and shortages in most health professional groups
Medical insurance portability
Malpractice and liability insurance
Late comer in market w.r.t NHS, SingaporeMedicine, Thailand
SWOT Analysis for Health Tourism
The overall global output have not met the market demand
Foreign exchange earner.
Provides opportunities for links to global markets and encourages use of international standards of performance in order to be competitive.
Allows institutions to keep up to date with best practice in clinical as well as management areas in a cost effective and efficient manner.
Lack of knowledge w.r.t the international standards.
Fierce competition with established brands currently dominated the market (Thailand, Singapore)
Consumers’ strong loyalty to local brand.
Risk of healthcare (death, incorrect diagnosis) treatment might affect the consumption.
Unstructured and unregulated growth of the Indian industry will deteriorate the quality and future growth prospects.
Business Needs for Health Tourism Services Much of the feasibility of health tourism is only possible with -- Financal help and insurance coverage. -- Accreditation and standards for Indian Hospitals. -- Laws and regulations -- Streamline immigration process for medical visitors -- Develop JV with International hospitals for exchange of expertise & knowledge. -- Uniform price band in major specialties to be made public. -- Undertake international marketing campaign. Establish Indian healthcare as safe & trustworthy Road shows, exhibitions in targeted countries
To provide a unified interface for all health appointments and its other prerequisite processing
Project Scope - Functionality
Web based Solution
Online searching facitlity.
E-appointments / Cancellation of appointments
Add appointments. Automatically search for next available appointment dates.
Online Insurance eligibilty and approval.
E-mail Reminder or Telephone reminder.
Appointment History Shows Every Patient Appointment and Its Status
Daily sales and receipts reporting
Daily, Weekly, and Monthly Views of schedule
Encrypted imaging systems and lab information systems
Print Appointment List
Project Scope - Flowcharts Service Confirmation Process Customer registers on the webportal and sends his detailed requirement. Our BPO personal will enquire the hospitals and give the feedback to customer. The customer confirms the services and makes an advanced payment to the hospitals. If the customer requires and travel assistance, the BPO personal will make the arrangement for it. The BPO personal will confirm the service before an hour with the customer. Customer Customer approaches an insurance company. The BPO personal enquire about the insurance coverage.
Project Scope - Flowcharts Our Medical / Insurance Collaboration Process Our company will assist international medical hospitals to rate our Indian hospitals. Our company will assist with international insurance companies to provide insurance covers for patients coming to Indian hospitals Our company will assist Indian Govt. to ease the immigration process and develop Indian medical tourism projects Our company will arrange travel agents in various places. Medical tourism Development
Project Scope - Screenshots Home page layout Rehabilitation Treatments / Surgery Wellness Care
Project Scope - Screenshots Searching for hospitals
Project Scope - Screenshots Comparing hospitals
Project Scope - Screenshots Taking details of the customer
Stakeholders in the Health Tourism
· Ministry of Health
· Ministry of Tourism
· Ministry of Trade
· Development/Investment Authority
· Tourism Development Agency
· Private Sector Agency e.g. Chamber of Commerce, Tourist Board
· Providers – public or private
· Insurance Industry
Inputs of Health Tourism Industry
Strategic Framework for Health Tourism Industry
Project Scope - Goals
Develop policy framework for Health Tourism.
Develop standards and guidelines at par with international standards
Collect/review data to determine the possible marketable services and skills
Examine and improve support services and linkages
Establish a framework policy for malpractice and other insurance.
Propose and promote models of private and public alliances that could lead to the establishment of diverse health tourism products
Develop investment portfolio, with appropriate incentives, to attract overseas investors, particularly those with established brands.
Assess market trends to determine future directions
Develop and implement marketing strategies to promote health tourism
Team work is mainly about situational leadership,
letting the person with the relevant Core Competency for a situation