Blogging: What’s The Story?<br />J    Joy A. Kennelly, Marketing Specialist/Blogger<br />www.thejoywriter.typepad.com<br /...
 What A Blog Is:<br /><ul><li>An Online Journal
A Business Tool
Communication</li></li></ul><li>Blog Styles:<br />
Getting Started:<br />Create it yourself <br />Outsource it<br />Created by site visitors<br />Teleseminars – transcribe a...
Top 100 Blogger Blog Platforms:<br />
Top 100 Blogger Self-Hosted Blog Platforms:<br />Wordpress - 27 blogs <br />Movable Type - 12 blogs <br />Custom-made - 8<...
  Top 100 Bloggers   Blogging Services Platforms:<br />Typepad (based on Movable Type)<br />Wordpress.com (based on Wordpr...
Blog Examples:<br />
Importance of Blog Links:<br />Higher ranking in Google<br />Increased Visitors<br />Recognized as Expert in field<br />Li...
Professional Benefits:<br />Greater visibility in their industry 71% <br />Clients purchased products and services 63% <br...
Keys to Blogging Success:<br />Blog well & often - Quality content<br />List on Technorati, Other Blog Directories & Ping<...
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What a blog is presentation marina pacifica job club

  1. 1. Blogging: What’s The Story?<br />J Joy A. Kennelly, Marketing Specialist/Blogger<br />www.thejoywriter.typepad.com<br />www.facebook.com/socialmediastrategistjoykennelly<br />www.linkedin.com/in/joykennelly<br />
  2. 2. What A Blog Is:<br /><ul><li>An Online Journal
  3. 3. A Business Tool
  4. 4. Communication</li></li></ul><li>Blog Styles:<br />
  5. 5.
  6. 6.
  7. 7. Getting Started:<br />Create it yourself <br />Outsource it<br />Created by site visitors<br />Teleseminars – transcribe and put on blog<br />Repurpose information<br />Photos and videos<br />Source: NY Times Best Selling Author/Social Media Expert, Joel Comm<br />
  8. 8. Top 100 Blogger Blog Platforms:<br />
  9. 9. Top 100 Blogger Self-Hosted Blog Platforms:<br />Wordpress - 27 blogs <br />Movable Type - 12 blogs <br />Custom-made - 8<br />
  10. 10. Top 100 Bloggers Blogging Services Platforms:<br />Typepad (based on Movable Type)<br />Wordpress.com (based on Wordpress) <br />Blogger <br />
  11. 11. Blog Examples:<br />
  12. 12.
  13. 13.
  14. 14. Importance of Blog Links:<br />Higher ranking in Google<br />Increased Visitors<br />Recognized as Expert in field<br />Link to websites, your name, topics<br />Key to link to Twitter, Linkedin, Facebook & other social media sites<br />
  15. 15.
  16. 16. Professional Benefits:<br />Greater visibility in their industry 71% <br />Clients purchased products and services 63% <br />Company now regarded as a thought leader 56% <br />Speaking opportunities at conferences 40%<br />Source: Technorati ’09 research study<br />
  17. 17. Keys to Blogging Success:<br />Blog well & often - Quality content<br />List on Technorati, Other Blog Directories & Ping<br />Tweet blog posts, post on Linkedin, other social media sites<br />Comment on other blogs regularly<br />
  18. 18. Contact Information:<br />Joy A. Kennelly<br />1601 N. Sepulveda Bl, #185<br />Manhattan Beach, CA 90266<br />PH: 310 714-2077<br />EMAIL: joykennelly@gmail.com<br />www.linkedin.com/in/joykennelly<br />
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