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  • 1. Blogging: What’s The Story?
    J Joy A. Kennelly, Marketing Specialist/Blogger
    www.thejoywriter.typepad.com
    www.facebook.com/socialmediastrategistjoykennelly
    www.linkedin.com/in/joykennelly
  • 2. What A Blog Is:
    • An Online Journal
    • 3. A Business Tool
    • 4. Communication
  • Blog Styles:
  • 5.
  • 6.
  • 7. Getting Started:
    Create it yourself
    Outsource it
    Created by site visitors
    Teleseminars – transcribe and put on blog
    Repurpose information
    Photos and videos
    Source: NY Times Best Selling Author/Social Media Expert, Joel Comm
  • 8. Top 100 Blogger Blog Platforms:
  • 9. Top 100 Blogger Self-Hosted Blog Platforms:
    Wordpress - 27 blogs
    Movable Type - 12 blogs
    Custom-made - 8
  • 10. Top 100 Bloggers Blogging Services Platforms:
    Typepad (based on Movable Type)
    Wordpress.com (based on Wordpress)
    Blogger
  • 11. Blog Examples:
  • 12.
  • 13.
  • 14. Importance of Blog Links:
    Higher ranking in Google
    Increased Visitors
    Recognized as Expert in field
    Link to websites, your name, topics
    Key to link to Twitter, Linkedin, Facebook & other social media sites
  • 15.
  • 16. Professional Benefits:
    Greater visibility in their industry 71%
    Clients purchased products and services 63%
    Company now regarded as a thought leader 56%
    Speaking opportunities at conferences 40%
    Source: Technorati ’09 research study
  • 17. Keys to Blogging Success:
    Blog well & often - Quality content
    List on Technorati, Other Blog Directories & Ping
    Tweet blog posts, post on Linkedin, other social media sites
    Comment on other blogs regularly
  • 18. Contact Information:
    Joy A. Kennelly
    1601 N. Sepulveda Bl, #185
    Manhattan Beach, CA 90266
    PH: 310 714-2077
    EMAIL: joykennelly@gmail.com
    www.linkedin.com/in/joykennelly