Blogging: What's the Story?

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Women in Biz Blitztime presentation entitled: Blogging: What’s the story? …

Women in Biz Blitztime presentation entitled: Blogging: What’s the story?

Ever wondered what the big deal about blogging is? How it can help your business? Increase your Search Engine Optimization and profile on Google and other search engines? This session will explain:

· what a blog is

· what types of blogging platforms are available

· how to get started blogging either personally or with a professional writer

· the importance of linking when blogging

· and other tips of the trade to gain visibility, expert status, increase your reputation and business while developing a following with blogs as examples.

More in: Business
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Transcript

  • 1. Blogging: What’s The Story?
    • Joy A. Kennelly, Blogger/Digital Marketer
    • www.thejoywriter.typepad.com
    • www.thejoywriter.typepad.com /
    • thejoywriterpr
  • 2. What A Blog Is:
    • An Online Journal
    • A Business Tool
    • Communication
  • 3. Blog Styles:
    • http://dot1ne.com/lensgrab/browse/1 - photo
    • http://www.dhlovelife.com/v2/show/ - Video
    • http://www.angryconversationswithgod.com/ - Combination
  • 4. Getting Started:
    • Create it yourself
    • Outsource it
    • Created by site visitors
    • Teleseminars – transcribe and put on blog
    • Repurpose information
    • Photos and videos
    • Source: NY Times Best Selling Author/Social Media Expert, Joel Comm
  • 5. Blogging Platforms:
  • 6. Top 100 Blogger Blog Platforms:
  • 7. Top 100 Blogger Self-Hosted Blog Platforms:
    • Wordpress - 27 blogs
    • Movable Type - 12 blogs
    • Custom-made - 8
  • 8. Top 100 Bloggers Blogging Services Platforms:
    • Typepad (based on Movable Type)
    • Wordpress.com (based on Wordpress)
    • Blogger
  • 9. Blog Platform Examples:
    • http://blogs.wsj.com/washwire/ - Wordpress
    • http://sethgodin.typepad.com/ - Typepad
    • h ttp:// www.huffingtonpost.com / - Movable Type
  • 10. Importance of Blog Links:
    • Higher ranking in Google
    • Increased Visitors
    • Recognized as Expert in field
  • 11. Business Benefits:
    • Greater visibility in their industry 71%
    • Clients purchased products and services 63%
    • Company now regarded as a thought leader 56%
    • Speaking opportunities at conferences 40%
    • Source: Technorati ’09 research study
  • 12. Keys to Blogging Success:
    • Blog well & often - Quality content
    • List on Technorati, Other Blog Directories & Ping
    • Tweet blog posts
  • 13. Final Thoughts:
    • Starting a Blog? These 50 Lessons Will Help You Succeed
    • http ://thefuturebuzz.com/2009/10/19/starting-a-blog/
    • Especially 2, 3, 10, 12, 21, 26, 31, 39, 41-43, 50
  • 14. Contact Information:
    • Joy A. Kennelly
    • 1601 N. Sepulveda Bl, #185
    • Manhattan Beach, CA 90266
    • PH: 310 714-2077
    • EMAIL: [email_address]
    • www.linkedin.com/in/joykennelly
  • 15. Resources:
    • http://www.problogger.net/archives/2009/05/31/what-blogging-platforms-do-we-use-poll-results/
    • http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-choice-among-the-top-100-blogs/
    • WWW.JOELCOMM.COM
    • http://technorati.com/
    • http://technorati.com/blogging/article/state-of-the-blogosphere-2009-introduction/
    • http://thefuturebuzz.com/2009/10/19/starting-a-blog/