Internet Marketing and SEO Expert Joshua or “Josh” Hoopes says that most people who are into Search Engine Optimization already know about the things that they need to implement in order to get that much coveted top spot in the search engine results.

1. SEO Expert Joshua or “Josh” Hoopes Lists Some Of The Things That You Must
Avoid
If You Want To Achieve A Top Ranking in Google
Internet Marketing and SEO Expert Joshua or “Josh” Hoopes says that most people
who are into Search Engine Optimization already know about the things that they need
to implement in order to get that much coveted top spot in the search engine results.
However, not too many people know about the things that need to be avoided, in order
to not be penalized in the search engines, which could be detrimental to their site's
rankings.
In this regard, Josh Hoopes lists the following as the things that you must avoid if you
want to rank well in the search engine results.
Cloaking. Most SEO experts agree that this is one reason why sites get negative
feedback from the search engines. It is the process of trying to camouflage links in your
site, which are typically used for affiliate links. The problem is the user doesn’t know
where the link is really going to go, until after the link is clicked. Search engine spiders
can easily see this kind of link and because this method is used so readily by marketing
sites with low valuable content, it has become one of the ways to determine the
legitimacy of a site.
Keyword Stuffing. Another tactic similar to the previous tactic that fortunately is
becoming much less popular today but still should be avoided, is stuffing your
site/spamming with your page with the keyword you’re trying to rank for. It's normally
carried out by putting keywords at strategic locations in the page wherein they would
just blend into the background color thereby making them basically impossible for
human eyes to detect, although the search engine robots would definitely be able to
detect them when they index the site. Be warned though, this offense will be meted with
a stiff penalty by search engines, once they will discover that you are doing this, by
automatically downgrading your site's standing especially since this is generally viewed
as a deliberate act on the part of the offending site's publishers.
Purchasing Links. This practice can be detrimental to your site. In a desire to speed up
the promotion of a site through the rankings in as short a time as possible, many sites
actually resort to purchasing links from so-called link brokers or sellers. Google and
other search engines abhor this practice, and since they actually know where links
come from they are quick to bust you if you engage in this un-natural growth, and that is
flat out counterproductive to engage in spamming the web. Every Google update slaps
down countless sites that are gaming the system with stiff penalties or worse, being

2. banned from the results, if they’re involved and caught associating with these
questionable entities and practices. Simply put, it is just not worth the risk. Rather spend
a little more time doing promotions naturally, over time, and the search engines will
actually reward your site with a top ranking in the SERPs.
Linking To Spam Sites. Another thing that has been around for along time with
variations is this ides to game outbound links. Search engines recognize the fact that
you will not have much control over what sites will try to connect to you hence you won't
be penalized if this happens rather just associated to the sites page rank, but if your site
is one which is consciously linked to known spam sites then a corresponding stiff
penalty or ‘slap’ out of the rankings is often levied against guilty sites. By all accounts,
outbound links are controlled and managed by you so you better exercise caution in
trying to link to shady sites, especially those which you are not very familiar with, with
poor page rank and relevant to your target traffic profile. Therefore, it would be to your
benefit to do the necessary research in order to ensure that you’re linking inadvertently
to any spam sites, which can merit an automatic demotion in ranking for your site.
Server Downtime Occurrences. Search engines also place much importance on the
accessibility of your site at all times. If you have an unreliable server, which suffers from
frequent downtime, then you will most probably receive a negative assessment from
them on this subject. Hence, Internet Marketing and SEO expert Josh Hoopes closes by
saying that it is extremely important that you align with a host that has a reliable track
record of delivering services at least 99.9% of the time for your site.