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Jordan Rules 2 Of 5
 

Jordan Rules 2 Of 5

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After presentation 1; the team needed some clarification on some of the rules. This presentation is a response to some questions, as well as examples for the team to discuss.

After presentation 1; the team needed some clarification on some of the rules. This presentation is a response to some questions, as well as examples for the team to discuss.

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    Jordan Rules 2 Of 5 Jordan Rules 2 Of 5 Presentation Transcript

    • The Jordan Rules Answers to your questions v1.3 July 5, 2009
    • Review You had questions on Rule 9 - Test and Adapt Rule 6 - Look at supporting visuals from a psychological perspective Rule 5 - Prioritize User Flows over information Rule 3 - Set Expectations
    • Rule 9 Test and adapt
    • Multivariate Testing Why do it When to do it How to do it Different types of testing
    • Multivariate Testing Why do it When you have a project you’d like to optimize, multivariate testing is often a great solution. It allows you to launch a site, deploy a set of banners, or send an email with one (or more) variables, and receive data on which variable was most effective.
    • Multivariate Testing When to do it Discovery Design Development Deploy 1 2 3
    • Multivariate Testing How to do it A few great tools that make multivariate testing easy Free tool that works in the Full suite of testing & background, separating users targeting tools. Test sites, See effectiveness of certain into groups and automatically pages, banners, and elements on your site. displaying alternate content applications. Great Narrow down to see to each group & recording automated reports and individual users session, results. fantastic support center. video showing all input.
    • Multivariate Testing Different types of testing Multivariate Usability Heuristic Acceptance Evaluation of Evaluation of Expert Technical effectiveness deliverable by evaluation evaluation of of one or testing it on based on deliverable in more variables users heuristic simulated live through checklists/ environment simulated or predefined live tracking criteria (generally a final client evaluation)
    • Rule 6 Look at supporting visuals from a psychological perspective
    • Gestalt Psychology 5 Laws •Proximity •Similarity •Closure •Simplicity •Continuity
    • Gestalt Psychology Proximity Objects near each other tend to be grouped together.
    • Gestalt Psychology Proximity Objects near each other tend to be grouped together.
    • Gestalt Psychology Similarity Similar objects tend to be grouped together
    • Gestalt Psychology Similarity Similar objects tend to be grouped together
    • Gestalt Psychology Closure Grouped objects are seen as a whole
    • Gestalt Psychology Closure Grouped objects are seen as a whole
    • Gestalt Psychology Simplicity (Pragnanz) Reality is reduced to its simplest form
    • Gestalt Psychology Simplicity (Pragnanz) Reality is reduced to its simplest form
    • Gestalt Psychology Continuity Lines are seen following the smoothest path
    • Gestalt Psychology Continuity Lines are seen following the smoothest path
    • Rule 5 Prioritize user flows over information
    • User Flows Definition: The path a user takes to complete a goal. User Flow Diagram Example: Email Confirmation Registration Next Step Page User Profile Page Confirmation Page
    • User Flows Useful for comparing user behavior with site structure & realizing opportunities for optimization. Example: Site Registration Email Confirmation Registration Next Step Page User Profile Page Confirmation Page
    • Kano Analysis
    • Kano Analysis 2 1 3
    • Prioritization 1 Express Registration User Profile Page 2 FB Connect Confirmation Page User Profile Page * 3 Email Confirmation Registration Next Step Page User Profile Page Confirmation Page
    • Layout Example Page Register Today Express Registration FB Connect Registration
    • Rule 3 Set expectations
    • Principle of Least Astonishment Definition: The Principle of Least Astonishment examines the users most likely expectations, why he might be expecting the given result, and provides a result that either matches the users expectation, or falls within his range of expectations.
    • Principle of Least Astonishment
    • Principle of Least Astonishment PAC-MAN! Click to Play User expects to play Pac-man
    • Principle of Least Astonishment Arcade Games Click to Play User expects to see a gallery with at least 2 arcade games he can play
    • Principle of Least Astonishment Quick Registration Click to register User expects that registration will take no longer than 5 minutes
    • Next Steps Discussion Next week will be a workshop on how user experience needs to be integrated with the overall customer experience. Presentations on Rule 2 and Rule 1 will be moved to July 22, and Aug 5. - I’ll make all presentations available on SlideShare