Giving Up Control

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7 comments

Comments 1 - 7 of 7 previous next Post a comment

+ Kamal Thakur 4 months ago
WAW!!! Awesome..

You are a great storyteller!! and your analytical skills are awesome...
+ Prasad Waingankar 4 months ago
Good One !
+ mixalis1 4 months ago
lovely presentation! www.thecuriousbrain.com
+ Carnegie Mellon 4 months ago
Hi, i have a query. Who is this presentation for ? Are you a part of a company ? or do you plan to sell this to a partcular brand ?

Thanks in advance
+ Michael Batistich 4 months ago
Great story telling....cheers
+ Steve Bridger 4 months ago
Love the way you have done this - simply and very effectively. Kudos.
+ stazie 4 months ago
I love the simplistic-minimalistic appeal. These should come to be known as 'marketing fairy tales'. I’m sure you have more of them, don’t you?

Notes on slide 1

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Giving Up Control - Presentation Transcript

Giving up control A brands perspective
In the beginning, brands had control Br and Im ag ol n tr o e C Promos Banners Events Print TV SEM Website Email
But then ...
A customer started talking Br and Im Blog ag ol n tr o e C Promos Banners Events Print TV SEM Website Email
Then more started Blog Blog Blog Blog Br and Im Blog ag ol n tr o e C Promos Banners Events Print TV SEM Website Email
The ‘talkers’ grew and GREW
They grew until they were a network Blog Blog Blog Blog Blog Blog Blog Br and Blog Im ag ol Blog tr on e C Promos Blog Banners Events Blog Print TV Blo SEM Website Blog Blog Email
A social network
Obviously, the brand had to do something But what?
So the brand thought and thought...
... it thought for 2 years...
Then it joined the network Blog Blog Blog Blog Blog Blog Blog Br and Im Blog ag Blog e l Blog o tr on C Promos Banners Blog Events Print Blog TV SEM Blog Website Email Blog Blog
It was great.
The brand could talk about itself, and allow people to comment on stuff.
All while maintaing control over most of its communications r ol o nt C Promos Banners Events Print TV SEM Website Email
But then ...
The web changed...
The Web
The Web 2.0
‘Talkers’ were everywhere & the brand was scared Blogs Facebook Twitter Br and Im ag MySpace e ol tr on C Promos Banners Events Print Blog TV SEM Podcasts Website Email Delicious YouTube
Some of the brands friends didn’t know how handle these changes
And focused on increasing brand control Facebook Blogs o l tr on MySpace Twitter C Promos Banners Events Print Blog TV SEM Website Email Podcasts Delicious YouTube
That approach had negative consequences $
Luckily our brand figured out a way to adapt...
It gave up control... Br and Im ag e Facebook Blogs Twitter Events Promos MySpace Banners Website SEM TV Podcasts Email Delicious Print YouTube
It listened & took part in all sorts of networks... Br and Im ag e Facebook Blogs Twitter Events Promos MySpace Banners Website SEM TV Podcasts Email Delicious Print YouTube
And allowed its audience to help shape its image. Br and Im ag e Facebook Blogs Twitter Events Promos MySpace Banners Website SEM TV Podcasts Email Delicious Print YouTube
Our brand is still scared of saying the wrong thing from time to time...
But with all of our help...
It’s learning