Faces Of Twitter

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    Faces Of Twitter - Presentation Transcript

    1. Faces of Twitter
      • Eleven personalities I’ve observed so far
    2. The Absentee
      • As the name would suggest, the absentee is often searched for, but hasn’t joined the Twitter community.
    3. The Expert
      • Leaders in their industry who consistently add value and answer questions.
    4. The Narcissist
      • Users who think Twitter is a popularity contest. Shameless self-promoters who’s only goal is to be talked about, and gain followers at any cost.
    5. The Contributor
      • Contributors aren’t yet experts, but have developed a following they’re loyal to. They talk about things they believe their followers will find interesting. Contributors participate in networking activities to help the community build valuable links.
    6. The Dabbler
      • Dabblers know about Twitter, and are somewhat interested. They either don’t have the time, or don’t see the value in frequent participation.
    7. The Pusher
      • Pushers see Twitter as another avenue to get a message out to the public. They’ll rarely look at other users tweets, or engage in a conversation. They push their message to the community, and thats about it.
    8. The Voyeur
      • Voyeurs might not even be a part of Twitter; they might be observing key people without ever signing up. Voyeurs extract value without adding any; but also without adding garbage.
    9. The Parrot
      • Parrots re-tweet a lot, they hear something interesting and forward the message. They’ll rarely add their own information.
    10. The Poser
      • I’ve only observed this with brand accounts. Where an account manager or creative director poses as the brand itself, tweeting their own life-story as if the brand was living it.
    11. The Conversationist
      • Conversationists use Twitter as a public instant messaging service, engaging other users in conversations. They use @replies a lot. Conversations are often more valuable than a single tweet.
    12. The Treasure Hunter
      • Treasure Hunters see Twitter as a place where they can make money. You can often tell when a Treasure Hunter is posing as an alternate personality, when they link a majority of their tweets back to their service, product, or idea.
    13. Conclusion
      • I’m certain these are not the only personalities that exist on Twitter. I’ve only been participating in the community for about a month now. These are just the personalities that I’ve observed.
      • It’s duly noted that many users adopt multiple personalities or blended personalities.
      • I don’t think any of the personalities are necessarily better or worse than others. They’re all different, and fill different needs.
    14. Final Statement
      • It seems to me, that everyone gets the following they deserve on Twitter.
      • If a user tweets about irrelevant things, his following will likely pay little attention to him; if a user consistently tweets about engaging, relevant information his following will likely click every link he posts.
      • If you set out to get a massive following, you’ll likely succeed, but might fail at creating a truly engaged audience.

    + Jordan JulienJordan Julien, 7 months ago

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