SESSJ Laycock Viral

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From SES San Jose in August ’08. 10 minute presentation covering the four commandments of viral marketing and the viral marketing brainstorming plan.

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SESSJ Laycock Viral

  1. 1. Igniting Viral Campaigns How to Create Ideas That Spread
  2. 2. Putting it to work for you… Thou Shalt Know Thy Customer • All about delivering the goods • Can’t deliver, if you don’t know the desire Thou Shalt Be Remarkable • Amazing marketing message • Amazing company Thou Shalt Try, Try Again • Most viral efforts don’t take off • Every try improves your marketing
  3. 3. Brainstorming the Idea…
  4. 4. Brainstorming the Idea…
  5. 5. Brainstorming the Idea…
  6. 6. Brainstorming the Idea…
  7. 7. Brainstorming the Idea…
  8. 8. Brainstorming the Idea…
  9. 9. Brainstorming the Idea…
  10. 10. Word of Warning…
  11. 11. Putting it into Action… Pass out Brainstorming Sheets Test and Gather thoughts measure impact independently Meet as a Create and use group, share a pitch list findings Create ideas

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