Jennifer Laycock Director of Social Media SiteLogic The Business of Blogging Opening the Doors of Communication

Who is Blogging?

The Conversation Happens in Two Places Your Blog Their Blog

Five Qualities a Blogger Needs

Five Benefits to Blogging Can do one or more with the same blog…

A Warning About Blog Marketing

How Not to Blog – With Thin Skin

How to Blog – Ask Questions Let your readers add to the content…

How to Blog – Journey Elsewhere Find other blogs and add quality comments to them Comment early to reach readers Comment later to reach author Strong presence or diversified reach?

Why Blogs are so Important

Finding Bloggers to Pitch

Number One Rule of Pitching Bloggers Take the time to READ their blog!

Pitching Checklist

A Bumpy Road, but a Worthy One Jennifer Evans Laycock Director of Social Media - SiteLogic [email_address]