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SES UK Laycock Social Media
 

SES UK Laycock Social Media

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From SES London February ‘09. 15 minute overview of the social media landscape with a focus on building conversations. Coverage of the social media mainstays, including Twitter, Flickr and Youtube.

From SES London February ‘09. 15 minute overview of the social media landscape with a focus on building conversations. Coverage of the social media mainstays, including Twitter, Flickr and Youtube.

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SES UK Laycock Social Media SES UK Laycock Social Media Presentation Transcript

  • Social Media Marketing
  • Stop Running Toward the Bleeding Edge…
  • Social Media is Essential in Recession
  • Social Media Launchpoint: Flickr “ It was an awesome sight to watch the combine with a 35ft header travelling at 10kph across the field…
  • Flickr – An Engaged Community
  • Flickr – Links that Deliver
  • So Many Reasons to Love Flickr…
    • Learn the tools…
      • http://www.quickonlinetips.com/archives/2005/03/great-flickr-tools-collection/
  • Social Media Launch Point: Twitter
  • Twitter – Create Your Listening Board
  • The Power of the ReTweet
  • So Many Reasons to Love Twitter…
    • Learn the ropes…
      • “ From Twits to Tweeple” a Five Part Series at Search Engine Guide
  • Social Media Launch Point: YouTube
  • YouTube, Great on a Budget “ Tom [Dickson] likes to run non-standard things through our blenders in the demo room to test out their strength. One day I wandered in to the demo room and saw sawdust on the floor. Tom was testing out the blenders again, this time it was a 2 x 2 jammed into the blender to see if he could destroy the blender or the 2 x 2. “ -George Write, Marketing Director First five videos cost roughly $100 The Today Show, iVillage, Newsweek, Playboy, NY Times Online sales quadrupled. $400
  • So Many Reasons to Love YouTube…
  • Social Media Launch Point - Networks
  • So Many Things to Love about Social Networks
  • The Value Triangle
  • Jennifer Evans Laycock Director of Social Media at SiteLogic [email_address]