SES UK Laycock Social Media

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From SES London February ‘09. 15 minute overview of the social media landscape with a focus on building conversations. Coverage of the social media mainstays, including Twitter, Flickr and Youtube.

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  • SES UK Laycock Social Media

    1. 1. Social Media Marketing
    2. 2. Stop Running Toward the Bleeding Edge…
    3. 3. Social Media is Essential in Recession
    4. 4. Social Media Launchpoint: Flickr “ It was an awesome sight to watch the combine with a 35ft header travelling at 10kph across the field…
    5. 5. Flickr – An Engaged Community
    6. 6. Flickr – Links that Deliver
    7. 7. So Many Reasons to Love Flickr… <ul><li>Learn the tools… </li></ul><ul><ul><li>http://www.quickonlinetips.com/archives/2005/03/great-flickr-tools-collection/ </li></ul></ul>
    8. 8. Social Media Launch Point: Twitter
    9. 9. Twitter – Create Your Listening Board
    10. 10. The Power of the ReTweet
    11. 11. So Many Reasons to Love Twitter… <ul><li>Learn the ropes… </li></ul><ul><ul><li>“ From Twits to Tweeple” a Five Part Series at Search Engine Guide </li></ul></ul>
    12. 12. Social Media Launch Point: YouTube
    13. 13. YouTube, Great on a Budget “ Tom [Dickson] likes to run non-standard things through our blenders in the demo room to test out their strength. One day I wandered in to the demo room and saw sawdust on the floor. Tom was testing out the blenders again, this time it was a 2 x 2 jammed into the blender to see if he could destroy the blender or the 2 x 2. “ -George Write, Marketing Director First five videos cost roughly $100 The Today Show, iVillage, Newsweek, Playboy, NY Times Online sales quadrupled. $400
    14. 14. So Many Reasons to Love YouTube…
    15. 15. Social Media Launch Point - Networks
    16. 16. So Many Things to Love about Social Networks
    17. 17. The Value Triangle
    18. 18. Jennifer Evans Laycock Director of Social Media at SiteLogic [email_address]

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