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SES UK Laycock Social Media

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From SES London February ‘09. 15 minute overview of the social media landscape with a focus on building conversations. Coverage of the social media mainstays, including Twitter, Flickr and Youtube.

From SES London February ‘09. 15 minute overview of the social media landscape with a focus on building conversations. Coverage of the social media mainstays, including Twitter, Flickr and Youtube.

Published in: Technology, Business

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  • Transcript

    • 1. Social Media Marketing
    • 2. Stop Running Toward the Bleeding Edge…
    • 3. Social Media is Essential in Recession
    • 4. Social Media Launchpoint: Flickr “ It was an awesome sight to watch the combine with a 35ft header travelling at 10kph across the field…
    • 5. Flickr – An Engaged Community
    • 6. Flickr – Links that Deliver
    • 7. So Many Reasons to Love Flickr…
      • Learn the tools…
        • http://www.quickonlinetips.com/archives/2005/03/great-flickr-tools-collection/
    • 8. Social Media Launch Point: Twitter
    • 9. Twitter – Create Your Listening Board
    • 10. The Power of the ReTweet
    • 11. So Many Reasons to Love Twitter…
      • Learn the ropes…
        • “ From Twits to Tweeple” a Five Part Series at Search Engine Guide
    • 12. Social Media Launch Point: YouTube
    • 13. YouTube, Great on a Budget “ Tom [Dickson] likes to run non-standard things through our blenders in the demo room to test out their strength. One day I wandered in to the demo room and saw sawdust on the floor. Tom was testing out the blenders again, this time it was a 2 x 2 jammed into the blender to see if he could destroy the blender or the 2 x 2. “ -George Write, Marketing Director First five videos cost roughly $100 The Today Show, iVillage, Newsweek, Playboy, NY Times Online sales quadrupled. $400
    • 14. So Many Reasons to Love YouTube…
    • 15. Social Media Launch Point - Networks
    • 16. So Many Things to Love about Social Networks
    • 17. The Value Triangle
    • 18. Jennifer Evans Laycock Director of Social Media at SiteLogic [email_address]