Lesson One: Search Engines want to be Real Boys…
Link
??? Quantity
Link Link
Buys Text
Link Link
Age Quality

Lesson Two: Online Reputation Means Straight Talk
Good! Bad!

Lesson Three: Don’t be a Social Media Jackass
• Know what • Make sure
you don’t
you want to
get from the dominate the
experience. conversation.
Measure Listen
Add
Connect
Value
• Find unique • Make new
and genuine friends and
ways to help. keep the old.

Lesson Four: Listen to Trusted Advice
Consultants & Classes and
Bloggers and
Forums Outsourcing Conferences
Find a healthy mix of advice then test and learn…

Lesson Five: The Conversion is the Goal

Lesson Six: It’s not the budget…it’s the attitude.
Creativity
Flexibility
Perseverance

Jennifer Laycock – Search Engine Guide
Contact me:
jennifer@searchengineguide.com