LAW Laycock Keynote

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From Learn About Web conference in November ’08. 45 minute keynote presentation on how the web allows small businesses to recapture the “main street USA” style of marketing and doing business.

Published in: Business, News & Politics
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LAW Laycock Keynote

  1. 1. Old Fashioned Values in a New Fangled World Why Small Businesses are Poised to Rule the Web
  2. 2. Remember Main Street?
  3. 3. Welcome to Chain Street
  4. 4. The Corner Toy Store…
  5. 5. The Toy Store on Every Corner…
  6. 6. A Hometown Brewed Café…
  7. 7. A Café Brewed in Your Hometown
  8. 8. The Challenge of 2008…if the economy tanks?
  9. 9. How Do You Stand Out?
  10. 10. You Are Not Alone…
  11. 11. But You May be Unique…
  12. 12. It’s Not About Being Trendy
  13. 13. It’s About Necessity!
  14. 14. Bringing Voices Together Niches Flourish People Everyone Don’t Trust has a Voice The Web Ads Connects People People Trust Trust Friends Strangers
  15. 15. People are Still Searching… Source: comScore Metrics
  16. 16. How Do You Reach Them?
  17. 17. Do Business Like My Grandfather ….How did we used to build business? Know your customers
  18. 18. Know Your Customers…
  19. 19. Do Business Like My Grandfather ….How did we used to build business? Know Anticipate your their customers needs
  20. 20. Anticipate Their Needs…
  21. 21. Do Business Like My Grandfather ….How did we used to build business? Know Anticipate Value your their them as customers needs people
  22. 22. Value Them As People…
  23. 23. Do Business Like My Grandfather ….How did we used to build business? Know Anticipate Value Do what your their them as needs to customers needs people be done
  24. 24. Do What Needs to Be Done…
  25. 25. It Worked 70 Years Ago… Arouse people’s desires Be genuinely interested in others Show respect for people’s time Get people to talk about themselves If you are wrong, admit it Sincerely make people feel important

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