communicating with new media June 2008

… or, the conversation economy: passion & vision June 2008

PowerPoint is evil

you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org VCOs VCOs

the three ages of the Web Library Broadcast Network

Library

Broadcast

Network

the network: quantity

the network: quantity

the network: quality

the conversation economy

the conversation economy … and you’re just one story among many

the conversation economy Reading the Live Web the principles - PASSION how… … and why? Writing the Live Web the principles - VISION how… … and why

Reading the Live Web

the principles - PASSION

how…

… and why?

Writing the Live Web

the principles - VISION

how…

… and why

reading the Live Web :: passion P is for ‘people’ A is for ‘active’ S is for ‘supply’ S is for ‘smart’ I is for ‘irreverent O is for ‘ownership’ N is for ‘niches’

P is for ‘people’

A is for ‘active’

S is for ‘supply’

S is for ‘smart’

I is for ‘irreverent

O is for ‘ownership’

N is for ‘niches’

reading the Live Web :: how www.google.com read comment Link www.newsgator.com organise ‘ the daily me’

www.google.com

read

comment

Link

www.newsgator.com

organise

‘ the daily me’

reading the Live Web :: why stay up-to-date stay in touch ideas connections

stay up-to-date

stay in touch

ideas

connections

writing the Live Web :: vision V is for ‘voice’ I is for ‘i with a small I’ S is for ‘simple’ I is for ‘improvise’ O is for ‘open source’ N is for ‘narrative

V is for ‘voice’

I is for ‘i with a small I’

S is for ‘simple’

I is for ‘improvise’

O is for ‘open source’

N is for ‘narrative

writing the Live Web :: how www.wordpress.com www.twitter.com www.flickr.com … your audience and networks … that school down the road

www.wordpress.com

www.twitter.com

www.flickr.com

… your audience and networks

… that school down the road

writing the Live Web :: why tell your stories multiple connection options the Network effect the Long Tail

tell your stories

multiple connection options

the Network effect

the Long Tail

vision & passion in action shear genius [http://www.englishcut.com/] sometimes the pictures are better [www.unphotographable.com] whose art is it anyway [ http://www.youtube.com/watch?v=kkrEbKQX3pg ] staying off message [http://blogs.msdn.com/nadyne/default.aspx ] whose world is it anyway [ http://www.dprophet.com/ ]

shear genius [http://www.englishcut.com/]

sometimes the pictures are better [www.unphotographable.com]

whose art is it anyway [ http://www.youtube.com/watch?v=kkrEbKQX3pg ]

staying off message [http://blogs.msdn.com/nadyne/default.aspx ]

whose world is it anyway [ http://www.dprophet.com/ ]

the Live Business embedding enabling empowering experimenting

embedding

enabling

empowering

experimenting

talk to me… www.theinternationale.org [email_address] 07801 151 052