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Whose Design Management is it anyway?

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Presentation for MA students at Winchester School of Art (#WSA) on social media and design/design management. Audio available at www.theinternationale.com

Presentation for MA students at Winchester School of Art (#WSA) on social media and design/design management. Audio available at www.theinternationale.com

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  • PowerPoint is evil Not cos technology, runs computer Social relations, cultural positions
  • 3 ages of the Internet. The Three Ages of Man Giorgione
  • Wired 14.12 Chevrolet profit margin (about $10,000 Campbell-Ewald advertising agency America's best-selling SUV Chevyapprentice.com 629,000 visitors On average nine minutes on the site nearly two-thirds went on to visit Chevy.com funneled more people to the Chevy site than either Google or Yahoo did Four weeks, 30,000 entries c400 negative Sales: more than a quarter of all full-size SUVs sold, outpacing its nearest competitor, the Ford Expedition, 2 to 1. market share hit nearly 30 percent. selling in only 46 days not four months.
  • 2004 42 Entertainment - can flash mobbing be creative Cinema ad Halo 2: url Amateur beekeeper Margaret 210 GPS co-ordinates plus time of day 4 min intervals over 12 hours system in peril countdown to 24 aug Link to blog (margaret’s neice) 100 emails disappear Next four months 600,000 Set up blogs, boards, websites, IM groups Designers fed clues worldwide Group found all locations had payphone 24 Aug Call, question, snippet drama Margaret’s life. Had to reasssemble. Did Next few weeks 210-1,000 Worldwide Call phone. Had to provide 5 word intimate info. Will call another phone 1 hour. Last one had 15 secs to share. 600,000 people.
  • Ushahidi (Swahili for witness or testimony) Dec 2007 Kenya Ory Okollah Kenya Pundit Programmers Erik Hersman, David Kobai 3 days working website, SMS Violence in Congo, Polling Indsiaand MExico, Medicine suppline in East Africa,Earthqauke Haiti Chile. Pic: Haiti: half an hour Patrick Meier tracking any available sources of information coming from the earthquake hit Haiti and submitting them to Ushahidi. 40000 independent reports were sent to the Ushahidi Haiti Project of which nearly 4000 distinct events were plotted Christchurch 24 hours
  • Rob McEwan CEO Goldcorp Toronto-based mining company All data back to 1948 400 MB 55,000 Acre property 2000 Goldcorp challnege $575000 prize money Geologists, students, clonsutlants, mathematicians, Military applied maths, advanced physics, intelligents sytems, computer graphics identified 110 targets, 50% new. 80% yielded gold. 8 million ounces 2-3 years saved. $100m company - $9 billion
  • Thomas Mahon New York, in December 2004, he sold only two suits. 2005 New York, in December 2004, he sold only two suits. Blog:300 percent increase in new business in less than 10 weeks.  1. Savile Row Who’s Who. A brief introduction to the famous firms on Savile Row, so the first time you walk down it, you won’t feel a complete stranger.2. Mr. Sheppard’s Shears . The story behind my own pair of cutting shears, and the person who gave them to me: arguably the greatest tailor of the twentieth century- Mr. Dennis Hallbery, Head Cutter at Anderson & Sheppard.3. In Manhattan. Every three months, I visit m y customers i n America. This article explains the nuts and bolts of how Savile Row tailors generally operate on the other side of the pond. [NB: Details of my next U.S. visit are here.]4. Why Use Thomas? What you’re getting if you deci de t o have me as your tailor , as opposed to the other wonderful firms on the Row.5. How To Draft A Pattern. Every bespoke Savile Row customer will have his sui t cut from a unique ind ividual cutting pattern, hand-drafted by his tailor. This article lists the three main techniques used on Savile Row, including “Rock Of Eye”, which is my specialty.6. The Three Main Fittings. A guide to the Skeletal Baste, the Forward, and the Finish Bar Finish i.e . the 3 main fittings ne eded for a Savile Row suit.7. What If You Only Have £200? Classic tailoring on a limited budget: my advice.8. Worsteds And Super Numbers. An article abo ut the basic cloths used in Savile Row tailoring.9. Mr. Cameron. A lovely story about one of the greatest c haracters on Savile Row of all time. Mr. Cameron was the tailor who taught my teacher, Mr. Hallbery, back at Anderson & S heppard.10. How To Spot A Drunken Tailor. The pubs around Savile Row that the tailors all frequent.
  • Transcript

    • 1.
      • Advanced (and some very old) techniques for making the most of social media
      • paul caplan
      • the Internationale
      It’s my party and I’ll... er...
    • 2. = Evil
    • 3. Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf. the Cluetrain Manifesto
    • 4. Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf. the Cluetrain Manifesto designers designers designers
    • 5.  
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    • 24.  
    • 25.  
    • 26. Set in motion
    • 27.  
    • 28. Open source
    • 29.  
    • 30. Passion
    • 31.  
    • 32. Radical trust
    • 33.  
    • 34. Empower
    • 35.  
    • 36. Cognitive surplus
    • 37.  
    • 38. PASSION: the people at the Party
      • P is for People
      • A is for Active
      • S is for Supply
      • S is for Smart
      • I is for Irreverent
      • O is for Ownership
      • N is for Niches
    • 39. VISION: you people at the Party
      • V is for Voice
      • I is for I with a small i
      • S is for Simple
      • I is for Improvise
      • O is for Open Source
      • N is for Narrative
    • 40.  
    • 41. And in case you need more
      • I’ll post more links as I find them:
      • twitter.com/internationale
    • 42. contact me:
      • http://www.slideshare.net/theinternationale
      • Paul Caplan
      • www.theinternationale.com
      • [email_address]
      • twitter.com/internationale
      • facebook.com/theInternationale
      • 07801 151 052

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