new media made cheap and easy April 2007

April 2007

cheap... and easy … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org non-profits non-profits

… markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org

facing redundancy Paul Caplan journalist photographer teacher … consultant & blogger

Paul Caplan

journalist

photographer

teacher

… consultant

& blogger

three stories from three ages a NASA weather map lunch with a VC a poem

a NASA weather map

lunch with a VC

a poem

ladies and gentlemen welcome to the Live Web

welcome to the Live Web

are you sitting comfortably?.. the Live Web as a cultural practice A-Z technology the thing that makes the stories work using the Live Web a Live Web idea

the Live Web as a cultural practice

A-Z

technology

the thing that makes the stories work

using the Live Web

a Live Web idea

but when all’s said and done fundraising campaigning communication

fundraising

campaigning

communication

storytime a-z of the live web active audience blogosphere conversation delivery engage fud culture

a-z of the live web

active audience

blogosphere

conversation

delivery

engage

fud culture

storytime good enough hypermedia i with a small I just in time keywords linking mobile

good enough

hypermedia

i with a small I

just in time

keywords

linking

mobile

storytime network effect open source personal q&a read/write social transparent technology

network effect

open source

personal

q&a

read/write

social

transparent technology

storytime understand voice wiki effect xml you zen

understand

voice

wiki effect

xml

you

zen

you’d better start swimming or you’ll sink like a stone, for…

you’d better start swimming or you’ll sink like a stone, for…

the times they are a changin’ web it is

the times they are

a changin’

the key drivers the 3 P’s passion personality purpose conversation

the 3 P’s

passion

personality

purpose

conversation

conversations… it’s up to you blogosphere www. wordpress .com wikispace www. wikidot .com podcasts www. ourmedia .org photos & video www. flickr .com www. youtube .com tags www. blogpulse .com

in the commercial world campaigns Howard Dean and a vision Fundraising the Savoy Tailor communications Google and Microsoft

campaigns

Howard Dean and a vision

Fundraising

the Savoy Tailor

communications

Google and Microsoft

in the real world campaigns Greenpeace and blogs plural fundraising chez pim and the power of crowds communications Nick and duck and cover

campaigns

Greenpeace and blogs plural

fundraising

chez pim and the power of crowds

communications

Nick and duck and cover

but… … what about the boss?

… what about the boss?

sticks… You’ll always find me in the kitchen at parties the conversation continues new relationships start new memes fly talked about and talked with

You’ll always find me in the kitchen at parties

the conversation continues

new relationships start

new memes fly

talked about and talked with

… and carrots relationships ‘brand advocates’ insight and intelligence just in time cost

relationships

‘brand advocates’

insight and intelligence

just in time

cost

all change from websites… to streams from content… to stories from audiences… to partners from niches… to people from pr… to content relationships from marketing… to conversations and... from reaching… to joining your market

from websites… to streams

from content… to stories

from audiences… to partners

from niches… to people

from pr… to content relationships

from marketing… to conversations

and... from reaching… to joining your market

enough of me mission possible create a read/write idea create read/write content … content relationships

mission possible

create a read/write idea

create read/write content

… content relationships

the read/write bit comments on the new blogs questions … and if not answers maybe some more questions

comments on the new blogs

questions

… and if not answers maybe some more questions