It's my/their party... Online Fashion marketing part 2

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Second session for students of Fashion Marketing at Winchester School of Art (#WSA) looking at the Live Web, crowd-sourcing and PASSION and VISION. Just as Bailey told Vogue that a new ear of fashion …

Second session for students of Fashion Marketing at Winchester School of Art (#WSA) looking at the Live Web, crowd-sourcing and PASSION and VISION. Just as Bailey told Vogue that a new ear of fashion photography had arrived, so... a new era of marketing. The times they are a changin'...

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  • 1. It’s my/their party and we’ll… Paul Caplan @internationale
  • 2. a brief recap... assumptions • ecommerce • information • utility • speed ! • journey/story Who? Where? When? Why? • attention
  • 3. the times they are a changin’
  • 4. social networks are...• not about technology • not about media • not about messages... • about conversations • about relationships • about adding value... • a verb
  • 5. PASSION & VISION• P is for People • V is for Voice • A is for Active • I is for i with a small I • S is for Supply • S is for Simple • S is for Smart • I is for Improvise • I is for Irreverent • O is for Open Source • O is for Ownership • N is for Narrative• N is for Niches
  • 6. Tory Burch
  • 7. Levis
  • 8. Oscar de la Renta
  • 9. Now your thoughts...
  • 10. Slides and suchlike @internationale on Twitter facebook.com/theinternationale