It’s my/their party and         we’ll…        Paul Caplan 	       @internationale
a brief recap...                         assumptions	                         • ecommerce	                         • infor...
the times they are a      changin’
social networks are...• not about technology	• not about media	• not about messages...	• about conversations	• about relat...
PASSION & VISION•   P is for People	       •   V is for Voice	•   A is for Active	       •   I is for i with a small I	•  ...
Tory Burch
Levis
Oscar de la Renta
Now your thoughts...
Slides and suchlike      @internationale on Twitter   facebook.com/theinternationale
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
It's my/their party... Online Fashion marketing part 2
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It's my/their party... Online Fashion marketing part 2

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Second session for students of Fashion Marketing at Winchester School of Art (#WSA) looking at the Live Web, crowd-sourcing and PASSION and VISION. Just as Bailey told Vogue that a new ear of fashion photography had arrived, so... a new era of marketing. The times they are a changin'...

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It's my/their party... Online Fashion marketing part 2

  1. 1. It’s my/their party and we’ll… Paul Caplan @internationale
  2. 2. a brief recap... assumptions • ecommerce • information • utility • speed ! • journey/story Who? Where? When? Why? • attention
  3. 3. the times they are a changin’
  4. 4. social networks are...• not about technology • not about media • not about messages... • about conversations • about relationships • about adding value... • a verb
  5. 5. PASSION & VISION• P is for People • V is for Voice • A is for Active • I is for i with a small I • S is for Supply • S is for Simple • S is for Smart • I is for Improvise • I is for Irreverent • O is for Open Source • O is for Ownership • N is for Narrative• N is for Niches
  6. 6. Tory Burch
  7. 7. Levis
  8. 8. Oscar de la Renta
  9. 9. Now your thoughts...
  10. 10. Slides and suchlike @internationale on Twitter facebook.com/theinternationale

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