the Live Web  blogs, wikis & relationships
PowerPoint is evil
you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, hone...
the Web it is a changin’ <ul><li>the Static Web  and the Live Web </li></ul><ul><ul><li>library - broadcast - my space </l...
Blogs :: reading the Live Web <ul><li>S  is for ‘self-organising’ </li></ul><ul><li>O  is for ‘out of your control’ </li><...
Blogs :: writing the Live Web <ul><li>V  is for ‘voice’ </li></ul><ul><li>I  is for ‘i with a small I’ </li></ul><ul><li>S...
Wikis :: the even Liver Web <ul><li>crowdsourcing </li></ul><ul><li>open source </li></ul><ul><li>the Network Effect </li>...
Proof positive <ul><li>Blogs   </li></ul><ul><li>Microsoft </li></ul><ul><li>Brook </li></ul><ul><li>content to be differe...
There’s no place like… <ul><li>…  the Live Web </li></ul>
talk to me… www.theinternationale.org  :: the Blog www.conversationacademy.com  :: the training
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Blogs, Wikis and relationships

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Presentation to communications directors for English hospitals and health authorities

Published in: Business, Technology
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Blogs, Wikis and relationships

  1. 1. the Live Web blogs, wikis & relationships
  2. 2. PowerPoint is evil
  3. 3. you’d better start swimmin’ … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org PCTs health authorities
  4. 4. the Web it is a changin’ <ul><li>the Static Web and the Live Web </li></ul><ul><ul><li>library - broadcast - my space </li></ul></ul><ul><ul><li>mass - niche - people </li></ul></ul><ul><li>content relationships </li></ul><ul><li>conversations </li></ul>
  5. 5. Blogs :: reading the Live Web <ul><li>S is for ‘self-organising’ </li></ul><ul><li>O is for ‘out of your control’ </li></ul><ul><li>U is for ‘unpredictable’ </li></ul><ul><li>N is for ‘networks’ </li></ul><ul><li>D is for ‘discourse’ </li></ul>
  6. 6. Blogs :: writing the Live Web <ul><li>V is for ‘voice’ </li></ul><ul><li>I is for ‘i with a small I’ </li></ul><ul><li>S is for ‘simple’ </li></ul><ul><li>I is for ‘improvise’ </li></ul><ul><li>O is for ‘open source’ </li></ul><ul><li>N is for ‘narrative </li></ul>
  7. 7. Wikis :: the even Liver Web <ul><li>crowdsourcing </li></ul><ul><li>open source </li></ul><ul><li>the Network Effect </li></ul><ul><li>conversations in action </li></ul>
  8. 8. Proof positive <ul><li>Blogs </li></ul><ul><li>Microsoft </li></ul><ul><li>Brook </li></ul><ul><li>content to be different </li></ul><ul><li>Wikis </li></ul><ul><li>Cambrian House </li></ul><ul><li>Katrinahelp </li></ul><ul><li>This World is Our World </li></ul>
  9. 9. There’s no place like… <ul><li>… the Live Web </li></ul>
  10. 10. talk to me… www.theinternationale.org :: the Blog www.conversationacademy.com :: the training

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